Summary
Overview
Work History
Education
Skills
Timeline
Generic

Manuel Felipe Caicedo Prado

Systems And Computer Engineering
Bogotá,DC

Summary

Multi-faceted Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 17-year progressive career background combined with dedication to corporate growth and development.

Forward-thinking and results-driven sales leader with more than 10 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.

Overview

25
25
years of post-secondary education
7
7
years of professional experience

Work History

Regional Sales Manager

Balor
Bogota
11.2018 - 06.2020
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team. Led a team of 32 people between logistics, sales and administrative positions.
  • Established and coordinated sales strategies, budgets and projections.
  • Exceeded targets by building, directing and motivating high-performing sales team. We achieved a 61% sales growth over the period I led.
  • Managed and consolidated corporate relationships with companies like Opain, Teleperformance, Homecenter, Alpina, Compensar, Coca-Cola, Claro, Davivienda, Itaú, Universidad de Los Andes, among others.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes

Sales and Marketing Director

Trading Group Colombia
Bogota
10.2014 - 10.2018
  • Negotiated the representation of Silincode, Gola, Paez, TagYourShoes and EcoProducts in Colombia.
  • Spearheaded marketing and sales strategies, negotiations with retailers and wholesalers, developed digital strategies and participated on events such as the Bogota´s half marathon, CristoRey 7K, PetRun, ExpoPet, among others, achieving recognition such as the implementation of the publicity we developed in other countries, radio and television interviews, etc.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.

Sales Executive

Mercedes Benz – Andina Motors
Cali
05.2012 - 08.2013
  • Established new sales and marketing strategies, at a time when the brand image was being modernized and a younger target was looked for.
  • I was responsible for the implementation of the brand´s social networks that had been neglected up until that time, and was a key aspect of the modernization strategy.
  • Achieved a reduction of the idle inventory of 50% and 0% re billing.
  • Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Transport Sales Executive

Seguros Bolívar
Cali
10.2011 - 05.2012
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Developed new strategies that helped improving the effectiveness of cold calling and managed the post-sale service achieving customer satisfaction and loyalty.
  • Participated in team-building activities to enhance working relationships.

Education

Master of Business Management - Business Economics

Universitat Autónoma De Barcelona
Barcelona, Spain
10.2013 - 09.2014

Bachelor of Science - Systems and Computer Engineering

Pontificia Universidad Javeriana
Cali, Colombia
07.1999 - 10.2009

High School Diploma -

Colegio Berchmans
Cali, Colombia
08.1985 - 06.1998

International Studies And English - English-as-a-Second-Language Education

The Evergreen State College
Olympia, WA, USA
09.1998 - 06.1999

Skills

    Sales initiatives and techniques

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Timeline

Regional Sales Manager

Balor
11.2018 - 06.2020

Sales and Marketing Director

Trading Group Colombia
10.2014 - 10.2018

Master of Business Management - Business Economics

Universitat Autónoma De Barcelona
10.2013 - 09.2014

Sales Executive

Mercedes Benz – Andina Motors
05.2012 - 08.2013

Transport Sales Executive

Seguros Bolívar
10.2011 - 05.2012

Bachelor of Science - Systems and Computer Engineering

Pontificia Universidad Javeriana
07.1999 - 10.2009

International Studies And English - English-as-a-Second-Language Education

The Evergreen State College
09.1998 - 06.1999

High School Diploma -

Colegio Berchmans
08.1985 - 06.1998
Manuel Felipe Caicedo PradoSystems And Computer Engineering