Manuel Felipe Caicedo Prado
Systems And Computer Engineering
Bogotá,DC
Summary
Multi-faceted Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 17-year progressive career background combined with dedication to corporate growth and development.
Forward-thinking and results-driven sales leader with more than 10 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Overview
25
25
years of post-secondary education
7
7
years of professional experience
Work History
Regional Sales Manager
Balor
Bogota
11.2018 - 06.2020
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team. Led a team of 32 people between logistics, sales and administrative positions.
- Established and coordinated sales strategies, budgets and projections.
- Exceeded targets by building, directing and motivating high-performing sales team. We achieved a 61% sales growth over the period I led.
- Managed and consolidated corporate relationships with companies like Opain, Teleperformance, Homecenter, Alpina, Compensar, Coca-Cola, Claro, Davivienda, Itaú, Universidad de Los Andes, among others.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
Sales and Marketing Director
Trading Group Colombia
Bogota
10.2014 - 10.2018
- Negotiated the representation of Silincode, Gola, Paez, TagYourShoes and EcoProducts in Colombia.
- Spearheaded marketing and sales strategies, negotiations with retailers and wholesalers, developed digital strategies and participated on events such as the Bogota´s half marathon, CristoRey 7K, PetRun, ExpoPet, among others, achieving recognition such as the implementation of the publicity we developed in other countries, radio and television interviews, etc.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
Sales Executive
Mercedes Benz – Andina Motors
Cali
05.2012 - 08.2013
- Established new sales and marketing strategies, at a time when the brand image was being modernized and a younger target was looked for.
- I was responsible for the implementation of the brand´s social networks that had been neglected up until that time, and was a key aspect of the modernization strategy.
- Achieved a reduction of the idle inventory of 50% and 0% re billing.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Transport Sales Executive
Seguros Bolívar
Cali
10.2011 - 05.2012
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Developed new strategies that helped improving the effectiveness of cold calling and managed the post-sale service achieving customer satisfaction and loyalty.
- Participated in team-building activities to enhance working relationships.
Education
Master of Business Management - Business Economics
Universitat Autónoma De Barcelona
Barcelona, Spain 10.2013 - 09.2014
Bachelor of Science - Systems and Computer Engineering
Pontificia Universidad Javeriana
Cali, Colombia 07.1999 - 10.2009
High School Diploma -
Colegio Berchmans
Cali, Colombia 08.1985 - 06.1998
International Studies And English - English-as-a-Second-Language Education
The Evergreen State College
Olympia, WA, USA 09.1998 - 06.1999
Skills
Sales initiatives and techniques
Business development and planning
Managing quotas
Product and service knowledge
Staff Management
Revenue Generation
Strategy development
Goals and performance
Timeline
Regional Sales Manager
Balor
11.2018 - 06.2020
Sales and Marketing Director
Trading Group Colombia
10.2014 - 10.2018
Master of Business Management - Business Economics
Universitat Autónoma De Barcelona
10.2013 - 09.2014
Sales Executive
Mercedes Benz – Andina Motors
05.2012 - 08.2013
Transport Sales Executive
Seguros Bolívar
10.2011 - 05.2012
Bachelor of Science - Systems and Computer Engineering
Pontificia Universidad Javeriana
07.1999 - 10.2009
International Studies And English - English-as-a-Second-Language Education
The Evergreen State College
09.1998 - 06.1999
High School Diploma -
Colegio Berchmans
08.1985 - 06.1998