Manuel Felipe Caicedo Prado
Systems And Computer Engineering
Bogotá,DC
Summary
Multi-faceted Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 17-year progressive career background combined with dedication to corporate growth and development.
Forward-thinking and results-driven sales leader with more than 10 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.
Overview
25
25
years of post-secondary education
7
7
years of professional experience
Work History
Regional Sales Manager
Balor
Bogota
11.2018 - 06.2020
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team. Led a team of 32 people between logistics, sales and administrative positions.
- Established and coordinated sales strategies, budgets and projections.
- Exceeded targets by building, directing and motivating high-performing sales team. We achieved a 61% sales growth over the period I led.
- Managed and consolidated corporate relationships with companies like Opain, Teleperformance, Homecenter, Alpina, Compensar, Coca-Cola, Claro, Davivienda, Itaú, Universidad de Los Andes, among others.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
Sales and Marketing Director
Trading Group Colombia
Bogota
10.2014 - 10.2018
- Negotiated the representation of Silincode, Gola, Paez, TagYourShoes and EcoProducts in Colombia.
- Spearheaded marketing and sales strategies, negotiations with retailers and wholesalers, developed digital strategies and participated on events such as the Bogota´s half marathon, CristoRey 7K, PetRun, ExpoPet, among others, achieving recognition such as the implementation of the publicity we developed in other countries, radio and television interviews, etc.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
Sales Executive
Mercedes Benz – Andina Motors
Cali
05.2012 - 08.2013
- Established new sales and marketing strategies, at a time when the brand image was being modernized and a younger target was looked for.
- I was responsible for the implementation of the brand´s social networks that had been neglected up until that time, and was a key aspect of the modernization strategy.
- Achieved a reduction of the idle inventory of 50% and 0% re billing.
- Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Transport Sales Executive
Seguros Bolívar
Cali
10.2011 - 05.2012
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Developed new strategies that helped improving the effectiveness of cold calling and managed the post-sale service achieving customer satisfaction and loyalty.
- Participated in team-building activities to enhance working relationships.
Education
Master of Business Management - Business Economics
Universitat Autónoma De Barcelona
Barcelona, Spain 10.2013 - 09.2014
Bachelor of Science - Systems and Computer Engineering
Pontificia Universidad Javeriana
Cali, Colombia 07.1999 - 10.2009
High School Diploma -
Colegio Berchmans
Cali, Colombia 08.1985 - 06.1998
International Studies And English - English-as-a-Second-Language Education
The Evergreen State College
Olympia, WA, USA 09.1998 - 06.1999
Skills
Sales initiatives and techniques
Timeline
Regional Sales Manager
Balor
11.2018 - 06.2020
Sales and Marketing Director
Trading Group Colombia
10.2014 - 10.2018
Master of Business Management - Business Economics
Universitat Autónoma De Barcelona
10.2013 - 09.2014
Sales Executive
Mercedes Benz – Andina Motors
05.2012 - 08.2013
Transport Sales Executive
Seguros Bolívar
10.2011 - 05.2012
Bachelor of Science - Systems and Computer Engineering
Pontificia Universidad Javeriana
07.1999 - 10.2009
International Studies And English - English-as-a-Second-Language Education
The Evergreen State College
09.1998 - 06.1999
High School Diploma -
Colegio Berchmans
08.1985 - 06.1998
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