Stella Martens
Boulder
Summary
Strategic communications and marketing professional with expertise in healthcare, telecommunications, and real estate. Achieved Dean's List honors throughout a B.S. in Strategic Communication (Public Relations) from Fall 2022 to Spring 2025. Proven ability to design multimedia campaigns and negotiate complex leases, resulting in over one billion global impressions from public relations efforts. Currently training as a Project Manager while mentoring new leasing specialists at Atlas Tower and managing site acquisition projects across multiple U.S. locations.
Overview
3
3
years of professional experience
Work History
Leasing & Site Acquisition Specialist
Atlas Tower
Boulder
03.2024 - Current
- Manage over 15 high priority “ring” projects at any given time (about 40 rings since hire), researching 10 to 40 potential properties per ring across multiple U.S. markets, primarily in the western and midwestern regions, and conducting outreach to landowners to secure at least one viable lease per ring.
- Conduct comprehensive property research and zoning analysis, learning CTA KMZ creation and zoning codes to identify viable properties and prevent permitting delays.
- Assist project managers with data tracking, maintaining leasing trackers, Smartsheets and project files to ensure accurate documentation and communication.
- Act as primary liaison with vendors and contractors, requesting purchase orders, coordinating communications and supporting permit submissions.
- Propose workflow improvements and lead binder quality assurance sessions to ensure documentation compliance and efficiency.
- Build and maintain relationships with numerous property owners, brokers and municipal stakeholders, managing outreach, follow ups and negotiations across multiple rings.
- Serve as the dedicated leasing specialist for three project managers, maintaining regular communication with each manager about their assigned rings and providing updates on property outreach, negotiations and leasing milestones.
- Work closely with the legal team to review lease language, negotiate redlines, learn to interpret title reports and understand the easement process; collaborate on document revisions to ensure compliance and accuracy.
- Collaborate with cross functional teams (legal, finance, business development, operations, construction and engineering) to align budgets and revenue models, draft and redline lease agreements, obtain carrier approvals, maintain accurate leasing documentation and implement standardized outreach templates and tracking systems to accelerate onboarding for new hires.
- Traveled to Houston to meet with landowners and property representatives (including commercial real estate firms and church leaders) to discuss tower proposals and develop relationships.
- Train and mentor new leasing specialists, sharing best practices in property research, outreach scripts and leasing systems; recognized by management for leadership and coaching skills and for exceeding expectations in annual performance reviews.
- Recognized in annual performance review for meticulous due diligence, clear communication with property owners and proactive problem solving throughout the leasing process; consistently meet or exceed expectations.
- Currently shadowing project managers at Atlas Tower and attending zoning meetings to learn FAA/FCC submissions, permit coordination and cross functional project leadership while exploring a transition into project management.
- Earned a merit increase and annual bonus following a positive performance review in 2025, reflecting strong contributions to team goals and company growth.
Customer Service Representative / Barista
Piece, Love & Chocolate
Boulder
08.2022 - Current
- Deliver personalized customer experiences and manage barista duties in a boutique retail environment, consistently upholding brand standards in product presentation and hospitality.
- Recognized for reliability, consistency and service excellence, earning performance based bonuses and serving as a mentor for new employees.
Communications & Marketing Intern
The Texas Heart Institute
Houston
06.2024 - 08.2024
- Produced, edited and narrated the 2024 Summer Scholars recruitment video, distributed via the institute’s website, YouTube and Texas Heart TV. The piece remains the platform’s top performing video, averaging between 410 and 470 monthly views since August 2024.
- Assisted with press releases and coordinated embargoed communications for the BiVACOR Total Artificial Heart announcement. Collaborated with THI leadership, BiVACOR and media teams to plan the first in human Total Artificial Heart press conference and managed social media and digital content. These efforts supported global news coverage that reached audiences worldwide (estimated impressions of more than one billion across print, radio, television and digital channels).
- Developed and executed digital campaigns for the Cardiometabolic Syndrome Conference, Perfusion Conference and Grand Rounds. Managed a social media calendar with targeted posts and email content for holidays and special events, supporting event registrations and audience engagement without relying on specific metrics.
- Contributed to drafting educational articles for the Straight Talk newsletter (for example, a rough draft of “Sticky Blood (Antiphospholipid Syndrome)”), helping translate complex medical information into accessible stories for patients and the general public.
- Partnered with international creative agencies (Within International in London and Millstream Productions in Australia) to plan cross market campaigns; captured B roll footage, conducted scholar interviews and delivered voiceovers for THI TV segments.
- Delivered a final presentation summarizing internship projects and showcasing the recruitment video to more than 50 employees and executives at the Texas Heart Institute and Baylor St. Luke’s, with additional family and colleagues attending online.
- Developed a comprehensive Communications Master Calendar to streamline content planning and ensure consistent engagement across platforms.
- Provided event photography for Texas Heart Institute functions, including the Cardiometabolic Syndrome Conference and BiVACOR press events, capturing key moments shared on the institute’s official channels.
Education
B.S. - Strategic Communication (Public Relations), Sociology
University of Colorado Boulder
Boulder, CO05.2025
Skills
- Internal and external communications
- Public relations and media relations
- Digital marketing and social media
- Property and zoning research
- Stakeholder and client relations
- Project leadership and management
- Digital and multimedia software
- Research and analysis tools
- Web development and content management
- Zoning regulations and property valuation
- Due diligence and lease agreements
- Critical thinking skills
- Work planning and prioritization
- Verbal and written communication skills
- Contract negotiation strategies
- Status updates and reporting
- Cross-functional team management
- Project scheduling techniques
- Technical understanding in projects
- Team leadership capabilities
- Task prioritization methods
- Effective communication skills
- Relationship building strategies
- Site analysis expertise
- Land use planning knowledge
- Market research proficiency
- Real estate insights
- Multitasking abilities
- Problem-solving techniques
- Sales engagement strategies
- Meeting sales goals effectively
University Capstone Project
Colorado Railroad Museum (Team Agility), Boulder, CO, 01/01/25, 05/01/25, Collaborated with a team of students known as Agility to develop a comprehensive marketing campaign for the Colorado Railroad Museum, aiming to increase visitor engagement and membership., Conducted audience research and competitive analysis to inform strategy; developed key messages, visual identity and promotional tactics across digital and print channels., Produced promotional assets using Canva and Adobe Creative Suite, including social media posts, flyers and email templates; organized an event and communications timeline., Presented final campaign recommendations to museum leadership and stakeholders, receiving positive feedback for creativity and professionalism.
Activities
- Karsh & Hagan Advertising Scholarship recipient for advancing diversity and academic excellence
- Dean’s List honoree (Fall 2022, Spring 2023, Fall 2023, Spring 2024, Fall 2024, Spring 2025)
- Volunteer at the Family Learning Center; previously participated in DECA, girls basketball and speech and debate during high school
Timeline
Communications & Marketing Intern
The Texas Heart Institute
06.2024 - 08.2024
Leasing & Site Acquisition Specialist
Atlas Tower
03.2024 - Current
Customer Service Representative / Barista
Piece, Love & Chocolate
08.2022 - Current
B.S. - Strategic Communication (Public Relations), Sociology
University of Colorado Boulder