SANDRA LORENA RUIZ TAPIAS
Pereira
Summary
Psychologist specializing in finance with over 9 years of experience in leadership positions within the financial sector. Committed to talent development, focused on enhancing each employee's skills to achieve organizational goals, leading more than 250 individuals directly and a significant number indirectly. Recognized for creativity, initiative, and competitiveness, while maintaining a strong professional ethic and notable human quality in all work interactions.
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
11
11
years of professional experience
Work History
DIRECTOR COMERCIAL EJE CAFETERO
LQN AVC
11.2024 - Current
- Developed and maintained relationships with clients to enhance customer satisfaction.
- Executed proactive sales strategies to identify and capitalize on new business opportunities.
- Collaborated with team members to optimize inventory management and streamline sales processes.
- Utilized CRM systems to track customer interactions and sales pipeline effectively.
Gerente Comercial de FVE
Metlife Colombia
03.2023 - 11.2024
- Analyzed market trends and executed growth strategies to ensure alignment with organizational goals.
- Conducted comprehensive hiring processes to identify and onboard skilled commercial staff.
- Achieved consistent sales growth through effective management of external teams. Navigated high-pressure situations to exceed performance goals.
- Developed strategies to fulfill investment targets and promote life insurance solutions tailored for high-net-worth individuals.
Gerente Nacional Crédito Hipotecario de FVE
Comercializadora de Servicios Financieros (Grupo BBVA Colombia)
10.2020 - 08.2022
- Analyzed market trends and executed targeted strategies to expand mortgage product offerings on a national scale.
- Monitored and assessed performance metrics to ensure mortgage product objectives were met.
- Coordinated and streamlined approval workflows for personal and premium banking client presentations across multiple committees.
- Compiled and submitted annual planning report to general manager, featuring in-depth analysis of strategies and explicit objectives for the year ahead.
Director Eje Cafetero de Crédito Hipotecario
Comercializadora de Servicios Financieros (Grupo BBVA Colombia)
02.2015 - 09.2020
- Director de crédito hipotecario con fuerza de ventas en todo el eje cafetero fortaleciendo la colocación de crédito hipotecario.
- Gestión comercial en las constructoras de la zona.
- Consecución de nuevos contratos con inmobiliarias para los referidos al banco.
- Administración de personal ejecutivos de crédito Hipotecario, contratación, despidos, reclutamiento, realización de entrevistas.
- Generación de informes con cifras e indicadores de la zona al gerente Nacional.
- Atención a clientes y solución de problemas.
- Cumplimiento de objetivos.
Education
Especialista en Finanzas -
Universidad EAFIT
Pereira, Risaralda, Colombia12-2017
Psicóloga - undefined
Universidad Nacional Abierta y a Distancia - UNAD
Pereira, Risaralda, Colombia12-2013
Skills
- Proven leadership skills
- Problem-solving expertise
- Direction and strategy
- Compromiso con objetivos
Accomplishments
- Ascenso del cargo Asistente de Digitación a Director Eje Cafetero de Crédito Hipotecario, 2015-01-01
- Reconocimiento a la mejor Directora del País (Club de los mejores, viaje de las estrellas, un crucero por las Bahamas), con cumplimiento del 120% de la meta asignada., 2017-01-01
- Ascenso a Jefe Nacional de crédito Hipotecario., 2020-01-01
- Ascenso a Gerencia Nacional crédito Hipotecario., 2022-01-01
Timeline
DIRECTOR COMERCIAL EJE CAFETERO
LQN AVC
11.2024 - Current
Gerente Comercial de FVE
Metlife Colombia
03.2023 - 11.2024
Gerente Nacional Crédito Hipotecario de FVE
Comercializadora de Servicios Financieros (Grupo BBVA Colombia)
10.2020 - 08.2022
Director Eje Cafetero de Crédito Hipotecario
Comercializadora de Servicios Financieros (Grupo BBVA Colombia)
02.2015 - 09.2020
Psicóloga - undefined
Universidad Nacional Abierta y a Distancia - UNAD
Especialista en Finanzas -
Universidad EAFIT
Personal Information
- Date of Birth: 1982-06-15
- Marital Status: Casada
Lectura
Psicóloga | Experta en liderazgo, talento humano y estrategia comercial | +15 años desarrollando equipos de alto desempeño.