Daniel Canada
Denver
Summary
Dynamic and results-oriented revenue leader with over 12 years of experience in driving high-growth SaaS partnerships, alliance development, and enterprise sales within the Salesforce ecosystem and digital technology sectors. Proven track record of consistently exceeding ARR and pipeline targets while scaling partner ecosystems and leading cross-functional teams to achieve measurable growth. Expertise in cultivating C-suite relationships, managing complex go-to-market strategies, and building high-performing sales and alliance organizations. Committed to accelerating platform adoption, empowering ISV success, and fostering mutual growth through strategic partnerships.
Overview
12
12
years of professional experience
Work History
Senior Manager, Salesforce & Alliances
TaskRay
Denver, Colorado
02.2025 - Current
- Developed and executed partner enablement programs to train Salesforce AEs and SEs on TaskRay’s solutions and use cases.
- Built scalable frameworks for AppExchange success, increasing visibility and deal velocity through Salesforce field alignment and co-marketing.
- Led joint solution-selling motions with Salesforce ISV, SI, and industry teams to deepen penetration in enterprise and mid-market segments.
- Mentor and coach partner and sales teams to maximize effectiveness within the Salesforce ecosystem.
- Foster a culture of collaboration, data-driven decision-making, and accountability.
- Provide executive-level reporting on partnership health, revenue impact, and growth projections.
Manager, Business Development
Salesforce
Denver, Colorado
03.2022 - 02.2025
- Consistent 100%+ achievement of ACV & Pipe-Gen targets.
- FY25 Q2 Top Manager award.
- Manage team of 8-12 representatives supporting Enterprise Account Executives to generate pipeline leading to closed, won business
- Create and run enablement for prospecting, stakeholder management, process, ACV generation
- Survey BDR influenced Meetings and pipeline created for quality and conversion throughout sales cycle
- Forecast pipeline and ACV numbers monthly for tracked success and evaluation of gaps in business
- Recruit, hire and train new Business Development Representatives internally and externally across locations
- Facilitate BDR promotions to Account Executive role
RVP (Area Sales Manager)
NBC Sports, Golf Channel
Northern California, California
01.2020 - 03.2022
- Own prospect pipeline and present digital platform to owners/C-level execs.
- Grew revenue from $30mm ARR to $36m ARR.
- Present technology solutions to key decision makers including reservation software, point of sale, web hosting, web development and customer management solutions.
Senior Account Executive | Account Executive | Inside Sales Representative | Revenue Associate
NBC Sports, Golf Channel
Denver, Colorado
01.2014 - 01.2020
Education
Masters of Business Administration - Finance
Ohio University
12.2017
Bachelor of Business Administration - Marketing
Ohio University
05.2014
Skills
- Salesforce ecosystem strategy
- ISV & channel partnerships
- SaaS revenue growth
- GTM strategy
- Enterprise sales leadership
- Partner enablement
- Forecasting & pipeline development
- Team building & coaching
- Strategic negotiations
Timeline
Senior Manager, Salesforce & Alliances
TaskRay
02.2025 - Current
Manager, Business Development
Salesforce
03.2022 - 02.2025
RVP (Area Sales Manager)
NBC Sports, Golf Channel
01.2020 - 03.2022
Senior Account Executive | Account Executive | Inside Sales Representative | Revenue Associate
NBC Sports, Golf Channel
01.2014 - 01.2020
Bachelor of Business Administration - Marketing
Ohio University
Masters of Business Administration - Finance
Ohio University