Andrés Pirela
Lima,Peru
Summary
Executive with more than 15 years of experience in a cross-cultural environment in the Telecommunications sector. With a Telecommunications Engineering degree, a Master's in Business Administration and Executive trainings from London Business School and Hult Ashridge Executive education.
In 15+ years of professional career, I've been in several executive positions, leading teams and organizations across Latin America (Venezuela, Brasil, Central America, Mexico, Peru, Chile, Argentina and Uruguay). I´ve had the opportunity to live in several places, lead on site and virtual teams from different cultures, drive talent acquisition and responsible for the company P&L.
Overview
17
17
years of professional experience
2022
2022
years of post-secondary education
Work history
Country Manager Ericsson Peru & VP Sales LATAM
Ericsson
Lima, Peru
2025.01 - Current
- Company President for Perú.
- KAM responsible for Regional accounts HISPAM (Argentina, Chile, Peru y Uruguay).
- Directed company operations and strategy through long-term business planning.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies.
- Lead team based in 4 different locations from several nationalities
Country Manager Ericsson Perú & VP Sales LATAM
Ericsson
Lima, Peru
2022.12 - 2024.12
- Company President for Perú.
- KAM responsible for Telefonica HISPAM (8 countries across LATAM).
- Directed company operations and strategy through long-term business planning.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies.
- Lead team based in 8 different locations from several nationalities.
Country Manager Ericsson Perú & VP Sales LATAM
Ericsson
Lima, Peru
2019.05 - 2022.12
- Company President for Perú.
- KAM responsible for all customers in Perú and AMX LATAM South.
- Directed company operations and strategy through long-term business planning.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies.
Country Manager, VP Sales Mexico & Central America
Ericsson
Mexico City, Mexico
2017.08 - 2019.04
- Company President for Nicaragua and Costa Rica.
- KAM responsible for Telefonica Mexico & Telefonica Central America.
- Restore Customer Relationship and achieved high-level customer satisfaction.
- Formulated and executed strategic business plans to drive company growth and expansion.
- Lead team based in 6 different locations from several nationalities.
VP Sales, KAM for Central America
Ericsson
Guatemala City, Guatemala
2016.04 - 2017.07
- KAM responsible for Telefonica Central America.
- Achieved high-level customer satisfaction.
- Lead team based in 5 different locations from several nationalities.
- Generated and achieved regional revenue goals, exceeding targets within company growth strategies.
Account Manager for Guatemala & El Salvador
Ericsson
Guatemala City, Guatemala
2014.05 - 2016.03
- Responsible for the accounts of Telefonica Guatemala & El Salvador.
Business Operations Manager
Ericsson
Sao Paulo, Brazil
2013.08 - 2014.04
- Accountable to define and drive strategy for 700MUSD business in CU Telefonica LATAM.
Account Manager
Ericsson
Caracas, Venezuela
2011.07 - 2013.07
- Responsible for the account of Telefonica Venezuela.
Solutions Manager
Ericsson
Caracas, Venezuela
2010.01 - 2011.06
Trainee
Ericsson
Caracas, Venezuela
2008.10 - 2009.12
Education
Certificate of Higher Education - President´s Club 2024
INCAE Business School
Costa Rica 2024.08 - 2024.08
Diploma of Higher Education - Global Leadership Program
Hult Ashridge Executive Education
London 2020.07 - 2021.09
Master of Business Administration -
ADEN International Business School
GuatemalaDiploma of Higher Education - Executive Program
London Business School
LondonTelecommunications Engineer - Telecommunications
Universidad Católica Andrés Bello
CaracasLanguages
Spanish
Native language
English
Master or proficient
C2
Portuguese
Intermediate
B1
Accomplishments
- Ericsson Top Sales Competition Award for “Sales Performance of the Year” - 2014
- WON 5 Year Multi-country FLM service negotiation in Central America.
- First Analytics solution (EEA) sold to Global Customer Telefonica, only reference.
- Closure of Telco CRM - CBiO contract with AMX in Perú.
- SWAP of Huawei Core in different countries of Telefonica HISPAM Group.
- Turnaround of Perú financials achieving sustainability in country operation.
Timeline
Country Manager Ericsson Peru & VP Sales LATAM
Ericsson
2025.01 - Current
Certificate of Higher Education - President´s Club 2024
INCAE Business School
2024.08 - 2024.08
Country Manager Ericsson Perú & VP Sales LATAM
Ericsson
2022.12 - 2024.12
Diploma of Higher Education - Global Leadership Program
Hult Ashridge Executive Education
2020.07 - 2021.09
Country Manager Ericsson Perú & VP Sales LATAM
Ericsson
2019.05 - 2022.12
Country Manager, VP Sales Mexico & Central America
Ericsson
2017.08 - 2019.04
VP Sales, KAM for Central America
Ericsson
2016.04 - 2017.07
Account Manager for Guatemala & El Salvador
Ericsson
2014.05 - 2016.03
Business Operations Manager
Ericsson
2013.08 - 2014.04
Account Manager
Ericsson
2011.07 - 2013.07
Solutions Manager
Ericsson
2010.01 - 2011.06
Trainee
Ericsson
2008.10 - 2009.12
Master of Business Administration -
ADEN International Business School
Diploma of Higher Education - Executive Program
London Business School
Telecommunications Engineer - Telecommunications
Universidad Católica Andrés Bello