Aminatou Ibro Ayouba
Acxiom
Denver
1
Certification
4
years of professional experience
Results-driven Digital & Programmatic Campaign Manager with 3+ years of experience leading end-to-end marketing campaigns across programmatic, social, CTV, audience onboarding, and analytics platforms. Managed $5M+ in media investments and supported 100+ enterprise clients by driving campaign strategy, audience activation, and performance optimization. Proven ability to collaborate with cross-functional teams, translate complex data into actionable insights, and deliver measurable results that improve campaign performance, maximize ROI, and strengthen client partnerships
Work History
Digital Data Consultant & Partner Account Manager
4 Years 2 Months- Directed end-to-end digital marketing campaigns for 100+ enterprise clients, collaborating with cross-functional teams to achieve business objectives and increase conversion rates by 15%.
- Managed audience onboarding and campaign deployment across programmatic, social, email, and analytics channels, improving campaign launch efficiency by 25% and accelerating time-to-market.
- Executed strategic media spend management across multiple platforms, enhancing impressions, reducing KPIs, and maximizing return on ad spend.
- Executed strategic media spend management across multiple platforms, enhancing impressions and maximizing return on ad spend.
- Analyzed data with analytics teams to refine audience targeting strategies, improving engagement and conversion outcomes.
- Identified key trends and optimization opportunities within campaign data, improving marketing strategies and effectiveness.
Education
Bachelor of Business Administration - Logistics and Supply Chain Management
Skills
Programmatic ad management
Campaign execution
Client Strategy
Performance optimization
Data analysis
Cross-functional collaboration
Audience engagement
Certification
- The Trade Desk Certification
- SQL Certification
- Magnite Buyer’s Guide to Connected TV
- Audience Data for Advertisers
- Audience Solutions and Advanced TV for Advertisers
Timeline
Digital Data Consultant & Partner Account Manager
Acxiom
06.2022 - CurrentRead More
University of Central Arkansas
Bachelor of Business Administration from Logistics and Supply Chain Management
Read More
Tools & Platforms
The Trade Desk (TTD) • LiveRamp • Audience Cloud • Salesforce • SQL • Microsoft Excel • PowerPoint • Connected TV (CTV) • DSP