Adriana Medina Charry
Bogotá,DC
Summary
Insightful professional with many years of sales experience. Committed to best-in-class client services and maintaining professionalism. Proven history of working tirelessly for effective sales and profitable deals. I am forward to contribute and grow along with your team.
Overview
31
31
years of professional experience
Work History
Real Estate Consultant
MOEBIUS L& A SAS
Bogotá
08.2017 - Current
- Specialist in sales and leasing of residential and commercial properties
- Building strategic alliances to expand real estate portfolio
- Effective promotion of properties through innovative digital platforms
- Personalized service, ensuring exceptional real estate experiences
Business Manager
LACARFE SAS Family Office
Bogotá
01.2012 - Current
- Expert in real estate management, marketing and property management
- Founder of a women's fashion line with sustained growth
- Skilled negotiator with key workshops and suppliers
- Creator of marketing strategies that increase sales by 3% on a monthly basis
- Promoter of distribution and customer loyalty networks
International Personal Banking Executive
CITIBANK
Bogotá
05.1997 - Current
- Representative of Citibank International in Colombia for the Miami, New York and Los Angeles branch-offices
- I exceeded bank account opening goals by 100%
- I boosted investment growth, surpassing objectives
- I increased customer database by 110% with referral tactics
- I executed marketing strategies to increase loyalty
- I successfully led coordination between three key branches
- I met 100% of IPB program objectives in all offices
Business Consultant
HELM COMISIONISTA DE BOLSA
Bogota
03.2011 - 11.2011
- Client acquisition for investment opportunities, optimizing acquisition and loyalty
- Specialist in personalizing and restructuring investment portfolios aligned with the risk profile of each client
- Asset manager in variable income, with experience in national and international markets
Independent Real Estate Consultant
Bogotá
03.2009 - 03.2011
- Proactive management in the generation of commercial opportunities and elaboration of value propositions
- Establishment and maintenance of strategic relationships with managers of construction companies, facilitating the offer of lots to clients and real estate collaborators
- Specialized advice to Plasvicol S.A
- In market research, projection and marketing of warehouses, with emphasis on the analysis of urban development near El Dorado International Airport
- Design and implementation of effective tactics for the sale and leasing of spaces at Centro Comercial Hayuelos, maximizing profitability and customer satisfaction
Junior Office Consultant
COLLIERS INTERNATIONAL
Bogotá
04.2008 - 11.2008
- Responsible for relocation of multinational and national companies
- Successful comprehensive relocation of 4 large companies in Colombia
- I developed real estate marketing strategies culminating in the commercialization of properties worth more than $18,000M+
- Analyst of 20+ real estate properties to adjust to corporate needs
- Facilitator of real estate transactions for corporations
Real Estate Investment Consulting
SUN BROKERS INTERNATIONAL INC.
Bogotá
04.2004 - 03.2008
- Specialist in consulting and supporting investors, optimizing the approval of mortgage loans and maximizing profitability through the management of property leases with an added value of US$4,000,000
- Proven success in the sale of properties in premium locations such as Miami and Las Vegas, with a sales volume exceeding US$9,000,000
- Development and implementation of marketing strategies for the generation of referrals, achieving 100% effectiveness and sellbacks exceeding US$5,000,000
Business Director
AIG GENERALES
Bogotá
09.2002 - 06.2003
- I implemented commercial and marketing strategies in different lines with insurance intermediaries
- I managed three business lines: Vehicles, Co-ownership and Excess Civil Liability, achieving growth of 30% above the market in insurance policy placements
- We signed production agreements with intermediaries that helped achieve 100% compliance
- I implemented production agreements with financial entities, achieving a growth above the market by 20%
Financial Advisor
GLOBAL FINANCIAL SERVICES
Bogotá
11.2000 - 08.2002
- Responsible for obtaining clients and promoting investment products to grow portfolios in the U.S
- I generated +U$5M in fixed-income investments via mutual funds
- We optimized administrative and logistics processes and increased sales by adjusting the marketing strategy
- I achieved a 100%-growth in sales volume and new clients
Citigold Executive
CITIBANK
Bogotá
11.1999 - 10.2000
- Citigold manager for 350 clients, averaging assets of US$500K each
- 100% success in the opening of accounts with initial investments of US$20K
- Expert in mutual funds, managing fixed and variable income portfolios
- I increased investments in CDs and fixed/variable income markets by 80%
- I surpassed goals with new investments of US$1M and monthly capital retention
- Customized strategies for sustained growth of client assets
Local Banking Executive
CITIBANK
Bogotá
05.1995 - 05.1997
- Successful client expansion, reaching 97% of acquisition goals
- I boosted investments and loans, meeting 100% of objectives
- Excellence in credit risk management, maintaining 100% compliance
- Innovation in services, contributing to branch profit growth
Assistant/Intern Client Sales Associate
SMITH BARNEY
Washington, D.C.
01.1994 - 05.1994
- Investment training in the American stock market, rotating through strategic areas, carrying out activities to increase client investments
Education
Diploma Course - Investment Banking
CESA
01.2011
Diploma Course - Stock Market Operations and Capital Markets
Asociación Bursatil (Asobursátil)
Bogotá D.C.01.2002
BA - Business Administration & Minor in Economics
Mount Vernon College At GW
Washington D.C, Washington D.C01.1995
Skills
- Commercial Strategies
- Public relations
- Process improvement
- Sales strategy
Languages
- Spanish
- English
Attended Courses
- Templeton Global Investor, Ft. Lauderdale, 01/01/00
- Citibank, Program Series 6 Equivalent for International Private Bankers, Citibank, 01/01/99
- Citibank, Treasury Training Program, Citibank, 01/01/97
- Financial Management, Universidad de los Andes, 01/01/94
Timeline
Real Estate Consultant
MOEBIUS L& A SAS
08.2017 - Current
Business Manager
LACARFE SAS Family Office
01.2012 - Current
Business Consultant
HELM COMISIONISTA DE BOLSA
03.2011 - 11.2011
Independent Real Estate Consultant
03.2009 - 03.2011
Junior Office Consultant
COLLIERS INTERNATIONAL
04.2008 - 11.2008
Real Estate Investment Consulting
SUN BROKERS INTERNATIONAL INC.
04.2004 - 03.2008
Business Director
AIG GENERALES
09.2002 - 06.2003
Financial Advisor
GLOBAL FINANCIAL SERVICES
11.2000 - 08.2002
Citigold Executive
CITIBANK
11.1999 - 10.2000
International Personal Banking Executive
CITIBANK
05.1997 - Current
Local Banking Executive
CITIBANK
05.1995 - 05.1997
Assistant/Intern Client Sales Associate
SMITH BARNEY
01.1994 - 05.1994
Diploma Course - Investment Banking
CESA
Diploma Course - Stock Market Operations and Capital Markets
Asociación Bursatil (Asobursátil)
BA - Business Administration & Minor in Economics
Mount Vernon College At GW
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