Adriana Medina
Business Administration
Summary
Commercial and Marketing Strategist with more than 20 years of experience in multinational financial, insurance and real estate companies, specialized in maximizing income and optimizing resources. With great success in American markets, I am forward to contribute and grow along with your team.
Overview
31
31
years of professional experience
2
2
Languages
Work History
Real Estate Consultant
MOEBIUS L& A SAS
08.2017 - Current
- Specialist in sales and leasing of residential and commercial properties
- Building strategic alliances to expand real estate portfolio
- Effective promotion of properties through innovative digital platforms
- Personalized service, ensuring exceptional real estate experiences
Business Manager
LACARFE SAS Family Office
01.2012 - Current
- Expert in real estate management, marketing and property management
- Founder of a women's fashion line with sustained growth
- Skilled negotiator with key workshops and suppliers
- Creator of marketing strategies that increase sales by 3% on a monthly basis
- Promoter of distribution and customer loyalty networks
Business Consultant
HELM COMISIONISTA DE BOLSA
03.2011 - 11.2011
- Client acquisition for investment opportunities, optimizing acquisition and loyalty
- Specialist in personalizing and restructuring investment portfolios aligned with the risk profile of each client
- Asset manager in variable income, with experience in national and international markets
Independent Real Estate Consultant
03.2009 - 03.2011
- Proactive management in the generation of commercial opportunities and elaboration of value propositions
- Establishment and maintenance of strategic relationships with managers of construction companies, facilitating the offer of lots to clients and real estate collaborators
- Specialized advice to Plasvicol S.A
- In market research, projection and marketing of warehouses, with emphasis on the analysis of urban development near El Dorado International Airport
- Design and implementation of effective tactics for the sale and leasing of spaces at Centro Commercial Hayuelos, maximizing profitability and customer satisfaction
Junior Office Consultant
COLLIERS INTERNATIONAL
04.2008 - 11.2008
- Responsible for relocation of multinational and national companies
- Successful comprehensive relocation of 4 large companies in Colombia
- I developed real estate marketing strategies culminating in the commercialization of properties worth more than $18,000M+
- Analyst of 20+ real estate properties to adjust to corporate needs
- Facilitator of real estate transactions for corporations
Real Estate Investment Consulting
SUN BROKERS INTERNATIONAL INC.
04.2004 - 03.2008
- Specialist in consulting and supporting investors, optimizing the approval of mortgage loans and maximizing profitability through the management of property leases with an added value of US$4,000,000
- Proven success in the sale of properties in premium locations such as Miami and Las Vegas, with a sales volume exceeding US$9,000,000
- Development and implementation of marketing strategies for the generation of referrals, achieving 100% effectiveness and sellbacks exceeding US$5,000,000
Business Director
AIG GENERALES
09.2002 - 06.2003
- I implemented commercial and marketing strategies in different lines with insurance intermediaries
- I managed three business lines: Vehicles, Co-ownership and Excess Civil Liability, achieving growth of 30% above the market in insurance policy placements
- We signed production agreements with intermediaries that helped achieve 100% compliance
- I implemented production agreements with financial entities, achieving a growth above the market by 20%
Financial Advisor
GLOBAL FINANCIAL SERVICES
11.2000 - 08.2002
- Responsible for obtaining clients and promoting investment products to grow portfolios in the U.S
- I generated +U$5M in fixed-income investments via mutual funds
- We optimized administrative and logistics processes and increased sales by adjusting the marketing strategy
- I achieved a 100%-growth in sales volume and new clients
Citigold Executive
CITIBANK
11.1999 - 10.2000
- Citigold manager for 350 clients, averaging assets of US$500K each
- 100% success in the opening of accounts with initial investments of US$20K
- Expert in mutual funds, managing fixed and variable income portfolios
- I increased investments in CDs and fixed/variable income markets by 80%
- I surpassed goals with new investments of US$1M and monthly capital retention
- Customized strategies for sustained growth of client assets
International Personal Banking Executive
CITIBANK
05.1997 - 11.1999
- Representative of Citibank International in Colombia for the Miami, New York and Los Angeles branch-offices
- I exceeded bank account opening goals by 100%
- I boosted investment growth, surpassing objectives
- I increased customer database by 110% with referral tactics
- I executed marketing strategies to increase loyalty
- I successfully led coordination between three key branches
- I met 100% of IPB program objectives in all offices
Local Banking Executive
CITIBANK
05.1995 - 05.1997
- Successful client expansion, reaching 97% of acquisition goals
- I boosted investments and loans, meeting 100% of objectives
- Excellence in credit risk management, maintaining 100% compliance
- Innovation in services, contributing to branch profit growth
Assistant/Intern Client Sales Associate
SMITH BARNEY
01.1994 - 05.1994
- Investment training in the American stock market, rotating through strategic areas, carrying out activities to increase client investments
Education
BA - Business Administration & Minor in Economics
Mount Vernon College
Washington D.C, Washington D.CDiploma Course - Stock Market Operations and Capital Markets
Asociación Bursatil (Asobursátil)
Diploma Course - Investment Banking
CESA
Skills
Commercial Strategies
Attended Courses
- Templeton Global Investor, Ft. Lauderdale, 01/01/00
- Citibank, Program Series 6 Equivalent for International Private Bankers, Citibank, 01/01/99
- Citibank, Treasury Training Program, Citibank, 01/01/97
- Financial Management, Universidad de los Andes, 01/01/94
Timeline
Real Estate Consultant
MOEBIUS L& A SAS
08.2017 - Current
Business Manager
LACARFE SAS Family Office
01.2012 - Current
Business Consultant
HELM COMISIONISTA DE BOLSA
03.2011 - 11.2011
Independent Real Estate Consultant
03.2009 - 03.2011
Junior Office Consultant
COLLIERS INTERNATIONAL
04.2008 - 11.2008
Real Estate Investment Consulting
SUN BROKERS INTERNATIONAL INC.
04.2004 - 03.2008
Business Director
AIG GENERALES
09.2002 - 06.2003
Financial Advisor
GLOBAL FINANCIAL SERVICES
11.2000 - 08.2002
Citigold Executive
CITIBANK
11.1999 - 10.2000
International Personal Banking Executive
CITIBANK
05.1997 - 11.1999
Local Banking Executive
CITIBANK
05.1995 - 05.1997
Assistant/Intern Client Sales Associate
SMITH BARNEY
01.1994 - 05.1994
Diploma Course - Stock Market Operations and Capital Markets
Asociación Bursatil (Asobursátil)
Diploma Course - Investment Banking
CESA
BA - Business Administration & Minor in Economics
Mount Vernon College
Similar Profiles
Adriana Medina CharryAdriana Medina Charry
Real Estate Consultant at MOEBIUS L& A SASReal Estate Consultant at MOEBIUS L& A SAS
Conner NievesBrailsfordConner NievesBrailsford
Volunteer at Many Faces Of Moebius SyndromeVolunteer at Many Faces Of Moebius Syndrome
Diana Carolina Torres PiñerosDiana Carolina Torres Piñeros
COORDINADORA DE GESTION HUMANA at Eco Elaeis SAS, Transporte Logístico con Calidad SAS, Palmeras Maximena SAS, Mantenimiento LogísticoCOORDINADORA DE GESTION HUMANA at Eco Elaeis SAS, Transporte Logístico con Calidad SAS, Palmeras Maximena SAS, Mantenimiento Logístico
Jawad ArshadJawad Arshad
Real Estate Consultant at Riversdale Real Estate LLCReal Estate Consultant at Riversdale Real Estate LLC
Vanessa CallenderVanessa Callender
REALTOR, REAL ESTATE CONSULTANT at C.R. RealtyREALTOR, REAL ESTATE CONSULTANT at C.R. Realty