Zander Deitz
Golden
Summary
Dynamic sales leader with a proven track record at Productiv, driving over $5M in TCV and exceeding revenue targets by 135%. Expert in pipeline management and team scaling, leveraging MEDDPICC and Challenger Sales methodologies to enhance performance. Adept at cross-functional collaboration, delivering impactful go-to-market strategies in SaaS and AI sales.
Overview
8
8
years of professional experience
Work History
VP of Sales
Productiv
Denver
06.2024 - Current
- Implemented revamped sales process and scalability for new logo sales organization across Account Executives and SDR teams.
- Secured over $5M in TCV for new logo sales, including key accounts like Nvidia, Coupang, Grammarly, Domo, and LegalZoom.
- Generated outbound pipeline with 5x coverage rate and 66% conversion on new meetings via challenger-hypothesis-based prospecting.
- Exceeded annual revenue targets by over 135% through effective pipeline management and team leadership.
- Established sales processes using MEDDPICC and Winning by Design, enhancing behavioral and velocity KPIs.
Director of Commercial Sales, US
think-cell Software
11.2022 - 06.2024
- Built North American sales team and office, hiring 30 professionals.
- Managed over $100M in existing customer accounts, surpassing growth metrics in adoption and user expansion by 130%.
- Collaborated with global workforce to implement best practices, revenue playbook, modern technology stack, and sales processes.
Business Development Manager
Fivetran
Denver
08.2021 - 11.2022
- Implemented processes and trainings to build a world-class BDR team, focusing on targeting, tools, and messaging.
- Drove outbound-generated meetings that fueled revenue pipeline, leading to multiple BDR promotions to Account Executive roles.
- Assisted in building outbound playbook for lead qualification and handoff to sales.
- Developed expertise in Looker and various sales methodology tools.
- Scaled team from 6 to 21 reps, including hiring 2 additional managers.
- Managed team dashboards in Looker, created/tested messaging, and developed go-to-market strategies identifying ideal customer profiles.
Strategic Account Executive
OwnBackup
Denver
03.2021 - 08.2021
- Managed prospecting and full end-to-end sales cycles for strategic accounts (5000+ employees) in Colorado, Utah, Nevada, New Mexico.
- Collaborated with key partners like Salesforce and hosted partner events.
- Focused on prospects in Financial Services, Technology, and Healthcare.
- Delivered best-in-class CRM data backup solutions in cloud environments.
Sales Director
Cloud Elements (acquired by UiPath)
09.2020 - 03.2021
- Defined, implemented, and optimized sales development and business operations processes across teams.
- Streamlined alignment between Marketing, SDR, and Sales; led training/enablement for top-of-funnel quality.
- Delivered feedback loops to inform go-to-market strategies and assess ROI on initiatives.
- Created full-funnel analysis for predictability and accountability using Salesforce, Clari, and SalesLoft.
Territory Manager (Account Executive) - Growth
Conga
Broomfield
06.2018 - 09.2020
- Achieved 135%+ annual attainment and President's Club winner.
- Developed consistency standards, leading growth sales org in attainment.
- Sold end-to-end Digital Document Transformation solutions, including Conga Composer, Contracts, and AI.
- Served as top Salesforce Platinum ISV Partner, supporting 800,000+ users globally.
Education
Bachelor's Degree - Business Administration
University of North Carolina At Charlotte
Charlotte, NC05-2013
Skills
- Sales Leadership
- Team Scaling
- Pipeline Management
- Challenger Sales
- MEDDPICC
- Salesforce
- AI Optimization & Demand Gen
- Revenue Operations
- Go-to-Market Strategy
- SaaS & AI Sales
- Cross-Functional Collaboration
- Business Intelligence
- Sales presentations
- New market penetration
Accomplishments
- Achieved 135%+ of sales targets, awarded President's Club 2020.
- Increased outbound meetings by 75% through strategic playbook development.
- Scaled North American sales team by hiring 30 professionals.
- Implemented sales process improvements boosting pipeline coverage to 5x.
- Expanded outbound meetings by 75% via strategic playbook development.
- Exceeded annual quotas by 135%+ through effective pipeline management.
Timeline
VP of Sales
Productiv
06.2024 - Current
Director of Commercial Sales, US
think-cell Software
11.2022 - 06.2024
Business Development Manager
Fivetran
08.2021 - 11.2022
Strategic Account Executive
OwnBackup
03.2021 - 08.2021
Sales Director
Cloud Elements (acquired by UiPath)
09.2020 - 03.2021
Territory Manager (Account Executive) - Growth
Conga
06.2018 - 09.2020
Bachelor's Degree - Business Administration
University of North Carolina At Charlotte