Yuly Andrea Perez Martinez
Bogotá
Summary
Digital media professional with hands-on experience in content strategy, social media management, and digital advertising. Skilled in driving engagement through creative campaigns and data-driven decision-making. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Known for expertise in SEO, analytics, and multimedia production. Reliable and results-focused, ready to elevate digital presence.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Performance Manager
RAB2B
10.2022 - Current
- Facilitated feedback with the team and clients to identify weaknesses, set objectives and define practical measures to achieve the desired results.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
- Identified key areas needing improvement and implemented plans to rectify problems and opportunities for improvement.
- Built strong relationships with analyts/ads ops, account team and clients through consistent communication and proactive problem-solving efforts.
- Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
- Collaborated with internal teams to develop customized solutions that addressed unique client needs.
- Developed custom solutions based upon clients' strict requirements.
- Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
- Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
Digital Strategy Manager
MindShare Colombia S.A.S./GroupM
08.2021 - 10.2022
- Led cross-functional teams to successfully execute high-impact projects, improving company performance.
- To develop marketing strategies in different digital platforms that contribute to the commercial growth and the contribute to the commercial growth and fulfillment of our clients' objectives. clients.
- Enhanced competitive positioning by conducting in-depth industry analysis and identifying key trends.
- Streamlined internal processes for increased efficiency, reducing overall operational costs.
- Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints.
- Implemented data-driven decision-making processes to improve accuracy in forecasting and planning efforts.
- Achieved strategic growth by identifying market opportunities and implementing new initiatives.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Planned, created, tested and implemented campaign lifecycle methodology to produce a high quality campaign strategy that met and exceeded client expectations.
Digital Marketing Director
SYNC Marketing Group
01.2020 - 09.2021
- Administration: Compliance and management of the client's budget, in order to obtain a return on investment and meet goals
- Execution of actions: Plan and execute strategies in Social Media, SEM
- Research: conduct a diagnosis of the client's brand and its understanding
- Meetings: Preparing the agenda for meetings with clients
Senior Consultant
AdBid Latin America SAS
10.2020 - 08.2021
- Plan marketing strategies on different digital platforms that contribute to the commercial growth of our clients, in order to meet the proposed sales and goals
- Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.
- Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
- Increased client satisfaction by providing tailored consulting services and effective problem-solving strategies.
- Collaborated with internal teams to develop customized solutions that addressed unique client needs.
- Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
Digital Planner & Trafficker
American School Way
07.2019 - 12.2019
- Functions: Execution, implementation, monitoring and optimization of Facebook and Twitter campaigns; purchase of advertising on digital channels, focused on online sales
- Created content strategies for digital media.
- Evaluated potential new tools and platforms to enhance the effectiveness of future campaigns.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Developed comprehensive post-campaign analyses, highlighting key successes and areas for improvement.
Digital Performance Executive
Cheil Colombia
03.2018 - 07.2019
- Linking and using specific audiences to advertising platforms according to verticals, lines, products and retail, focused on the amplification of specific promotions
- Launched successful viral campaigns using engaging storytelling techniques that resonated with target audiences.
- Monitored industry trends to identify new opportunities for innovation in the digital landscape.
- Balanced long-term strategic planning with agile project management, ensuring the timely delivery of digital initiatives.
- Monitored brand and content consistency across digital paid channels.
- Monitored brand and content consistency across digital channels.
- Developed campaigns, led design, and tracked results.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Updated team protocols to streamline marketing procedures and optimize promotion releases.
Digital Buyer
PhD Colombia
03.2016 - 02.2018
- Management of monitoring and analysis tools for reporting on the performance of each campaign
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
Education
Course - Implementation of Digital Campaigns
Facebook Colombia
Bogotá, DC01.2017
Bachelor's Degree - Graphic Design
Los Libertadores University Foundation
Bogotá, DC01.2015
Graphic Design Technologist -
Coruniversitec
Bogotá, DC01.2011
Training Course - AutoCAD 2D and 3D
SENA
Bogotá, DC01.2011
Skills
- Coaching and Mentoring
- Customer Focus
- Performance Analysis
- Data Interpretation
- Digital media expert
- Google Ads Expertise
- Keyword Research
- Social Media Marketing
- Conversion tracking
- Competitor Analysis
- Campaign Management
- Display advertising
- Cross-Platform Integration
- ROI Measurement
- Performance Optimization
- Remarketing Strategies
- Bid management
- Video Advertising
- Mobile Advertising
- LinkedIn Advertising
- Programmatic Buying
- Facebook Advertising
- Analytics reporting
- Media plan presentations
- Strategy planning
- Social Media Strategy
- Data Analysis
- Workflow Optimization
- Performance reporting
- Budget Management
- Strategy Development
- Advertising Management
- Resource Planning
- Google Analytics
- Media Buying
- Technology optimization
- KPI metrics
- Target audience research
- Media activity execution
- Strategic recommendations
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Active Listening
Complementarytraining
- Grow by Google Course, 2017
- Google Adwords Certifications
- AutoCAD 2D and 3D SENA Training Course, 2011
Academictraining
- Autonomous University of Puebla (Mexico), Diploma, 2015
- Coruniversitec, Graphic Design Technologist, 2011
- Los Libertadores University Foundation, Bachelor's Degree in Graphic Design, 2015
- Facebook Colombia, Facebook Blue Print Tour Course - Implementation of Digital Campaigns, 2017
Certification
- Reddit Ads Boost, Inc.Reddit, May 2024
- Reddit Ads Creative, Inc.Reddit, May 2024
- Reddit Ads Fundamentals, Inc.Reddit, May 2024
- Advertising Essentials Badge, Pinterest, May 2024 - May 2026
- Getting Started on Twitter, X, Feb 2024
- Performance Basics Badge, X, Feb 2024
- Launch and Connect Badge, X, Feb 2024
- LinkedIn Certified Marketing Insider, LinkedIn, Feb 2024
- Mobile App Campaign Badge, X, Feb 2024
- Website Traffic Campaigns Badge, X, Feb 2024
- X Ads Manager Fundamentals Badge, X, Feb 2024
- Certification “LinkedIn Ad Design and Content”, LinkedIn, Jan 2024 - Jan 2026
- Certification in AI-Based Outcome-Oriented Ads, Google, Dec 2023 - Dec 2024
- Google Ads Applications Certification, Google, Dec 2023 - Dec 2024
- Google Analytics Certification, Google, Dec 2023 - Dec 2024
- LinkedIn Marketing Strategy Certification, LinkedIn, Nov 2023 - Nov 2025
- LinkedIn Marketing Solutions Marketing Fundamentals Certification, LinkedIn, Nov 2023 - Nov 2025
- Increasing Offline Sales Certification, Google, Oct 2023 - Oct 2024
- Certification in Google Ads Creative, Google, Oct 2023 - Oct 2024
- Certification in Measuring Google Ads, Google, Oct 2023 - Oct 2024
- Google Analytics Individual Qualification, Google, Oct 2023 - Oct 2024
- Course Facebook Blue Print Tour - Implementation of Digital Campaigns, Facebook Colombia, 2017
- Google Ads Certifications
- Grow by Google Course, Google, September 2017
- IMS Certification on EA, IMS Internet Media Services, Jan 2017
- IMS Certification on Foursquare, IMS Internet Media Services, Jan 2017
- IMS Certification on IMS Connect, IMS Internet Media Services, Jan 2017
- IMS Certification on LinkedIn, IMS Internet Media Services, Jan 2017
- IMS Certification on Spotify, IMS Internet Media Services, Jan 2017
- IMS Certification on Twitch, IMS Internet Media Services, Jan 2017
- IMS Certification on Twitter, IMS Internet Media Services, Jan 2017
- IMS Certification on Vevo, IMS Internet Media Services, Jan 2017ued Jan 2017Issued Jan 2017Show credential
- IMS Certification on Waze, IMS Internet Media Services, Jan 2017
Languages
Spanish
Native language
English
Upper intermediate
B2
Japanese
Elementary
A2
Timeline
Digital Performance Manager
RAB2B
10.2022 - Current
Digital Strategy Manager
MindShare Colombia S.A.S./GroupM
08.2021 - 10.2022
Senior Consultant
AdBid Latin America SAS
10.2020 - 08.2021
Digital Marketing Director
SYNC Marketing Group
01.2020 - 09.2021
Digital Planner & Trafficker
American School Way
07.2019 - 12.2019
Digital Performance Executive
Cheil Colombia
03.2018 - 07.2019
Digital Buyer
PhD Colombia
03.2016 - 02.2018
Course - Implementation of Digital Campaigns
Facebook Colombia
Bachelor's Degree - Graphic Design
Los Libertadores University Foundation
Graphic Design Technologist -
Coruniversitec
Training Course - AutoCAD 2D and 3D
SENA
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