Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Yousuf Yousuf

VICTORIA,BC

Summary

Dynamic Senior Media Buyer with a proven track record, excelling in campaign planning and ad strategy development. Expert in Meta advertising, I leverage data-driven decision making to optimize ROI and drive brand awareness. As a founder, I honed my leadership skills while overseeing successful media buys and enhancing customer relations.

Overview

8
8
years of professional experience

Work History

Senio Media Buyer

Conversion Squared
Dallas , Texas
03.2018 - Current
  • Plan, execute, and manage paid advertising campaigns on Meta platforms.
  • Developed and implemented ad strategies to meet marketing goals, such as lead generation, brand awareness, and conversions.
  • Tracked and analyze ad performance metrics such as reach, engagement, ROI, and ROAS

Founder

Brainstorm Media Inc.
VICTORIA, BC
09.2017 - Current
  • Oversaw all aspects of operations, including e-com product development, creation, marketing tactics, media buys, and customer relations.
  • Handled all aspects of day-to-day business operations.
  • Optimized sales pages.

Education

BBA - Marketing Management

Camosun College
Victoria, BC
06-2015

Skills

  • Campaign planning
  • Ad strategy development
  • Meta advertising
  • Data-driven decision making
  • Social media advertising
  • Media planning
  • ROI analysis
  • ROI optimization

References

References available upon request.

Timeline

Senio Media Buyer

Conversion Squared
03.2018 - Current

Founder

Brainstorm Media Inc.
09.2017 - Current

BBA - Marketing Management

Camosun College

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