Yohan Cadena B.

Promoted to lead Business & Finance Strategy across LATAM, driving executive-level decision-making, expansion initiatives, and organizational design.

• Lead regional financial and business strategy, partnering directly with senior leadership on high-impact decisions.

• Drive expansion strategy across LATAM, including market entry evaluation, investment cases,scalability frameworks and expansion plans.

• Oversee financial planning, forecasting, and performance management at regional level, ensuring alignment with growth targets.

• Act as a strategic bridge between finance, operations and commercial teams to accelerate execution and improve accountability.

• Contribute to organizational design and governance structures, enhancing efficiency and visibility across business units.

Led financial planning, reporting, and business performance for Colombia business unit.

Partnered with local leadership to optimize profitability, pricing, and cost structures.

Built and implemented financial models to support operational and strategic decisions.

Strengthened financial discipline and reporting frameworks within the BU.

• I lead financial strategy and reporting for Quick Commerce verticals across LATAM optimizing performance through data-driven planning and efficient resource allocation, reporting, budgeting, forecasting, and financial analysis to support market expansion and operational efficiency; relations with cross-functional teams to implement financial best practices, enhance profitability and drive sustainable growth across competitive markets, reaching breakeven profit across Latin America countries and key partners per market, also acting as contact with headquarters to financial projects and initiatives.

• Led the development and execution of medium- and long-term strategies to build a profitable and sustainable business, acting as a strategic partner to the MD on financial and business matters, supporting high-level decision-making; Drove pricing improvement initiatives, efficiencies and reaching opportunities; I also guided the preparation and analysis of financial statements ensuring alignment with company objectives; Played a pivotal role in creating and executing the Business Plan partnering with Sales, Marketing, Operations, and HR to implement action plans that met organizational goals.
• I directed the successful launch of Fintech products by establishing strong banking relationships and enhancing the company’s market presence.

• Led Finance teams providing strategic leadership and oversight for financial operations in Central America, Colombia and Ecuador.
• Spearheaded the preparation and definition of comprehensive business plans collaborating with cross-functional teams to reach profitability and growth targets.
• Coordinated the preparation of corporate reports and financial statements, ensuring accuracy and compliance with local and international regulatory standards.
• Implemented and structured administrative, financial, regulatory and operational processes in Central America, Colombia and Ecuador.
• Built financial teams and established financial structures from scratch in the Central America, Colombia and Ecuador, serving as launcher in the Dominican Republic, Puerto Rico, and Honduras.
• Successfully managed the migration of processes, information, and business operations during Delivery Hero’s acquisition of Glovo’s operations.
• Consistently achieved and exceeded targeted profitability and growth metrics across multiple reporting periods.

• Founded Calerod S.A.S, a company specializing in the distribution and commercialization of institutional supplies, serving government and private entities.
• Successfully established partnerships with key government and private sector clients, contributing to the company’s growth and market presence.
• Co-founded Happy Lunch Box S.A.S, an entrepreneurial venture focused on creating environments and spaces that promote quality work in companies through innovative catering solutions.

• Responsible by operational efficiency in financial and administrative processes, supporting expansion plans offers attending regulatory requirements to launch entities and products.
• Acted as the primary communication channel for the establishment and optimization of processes, fostering collaboration between the CFO, COO, CTO, regional business lines, and the regional back office.
• Supervised the financial and administrative consolidation of procedures for Mexico, CAC and the Andean Region, ensuring consistency and compliance with regulatory standards.
• Served as the legal entity controller for the Andean and CAC region, ensuring adherence to legal and financial guidelines.
• Monitored and developed strategic initiatives for Line of Businesses (LOBs), particularly in Global Banking, across Colombia, Peru, Chile, Costa Rica, and Guatemala.