Yesima S. Sherrod
Denver
Summary
Director of Events with a specialty in strategizing, planning, and executing high-level, large scale events. Skilled in developing strategic partnerships, negotiating contracts, and coordinating speaker engagements. Ability to lead event operations and recruit qualified personnel for successful execution. In-depth understanding and implementation of innovative events technology systems, enhancing operational efficiency. Strong interest in continuing to implement new tech systems to enhance participant engagement, brand recognition, and consistently increase profits.
Overview
9
9
years of professional experience
Work History
Head of Events
International Academy of Television Arts & Science
New York
06.2014 - 2024
- Led the Events Department through annual flagship programs including the International Emmy Awards Gala, Board & Member Events, managed end-to-end logistics, and production of in-person, and online events.
- Developed annual event budgets and financial models, securing sponsorships and partnerships enhancing program visibility and revenue.
- Implemented new technology systems streamlining transactions and operational workflows, significantly improving efficiency.
- Negotiated venue, vendor contracts, and managed all logistics, ensuring seamless execution of high-profile global events.
- Cultivated sponsor relationships, maximizing partnership benefits and driving revenue toward multi-million dollar fundraising goals.
Event Producer
Dwight Johnson Design
New York
07.2010 - 01.2019
- Coordinated logistics for annual nonprofit galas and corporate receptions across NYC venues, delivering engaging and impactful event experiences.
- Managed budgets, contributed to multi-million dollar fundraising efforts, and executed all on-site event details.
- Developed and maintained strong client relationships, ensuring repeated success and sponsorship support for long-standing organizations.
Education
Marketing
Long Island University
New York, NYSkills
- Event strategy and portfolio development
- P&L ownership and revenue growth
- Contract negotiation and vendor management
- Cross-functional team leadership
- Audience engagement and content generation
- Event technology and process optimization
- Stakeholder relationship management
- CRM and database management
- Microsoft Office Suite proficiency
- Event management and production technologies
- Budgeting expertise
- Vendor relations
Languages
- English, Fluent
- Spanish, Proficient
Interests
- Innovative event technologies
- Content-driven engagement strategies
- Global outreach initiatives
- Community building
- Scalable event program development
Timeline
Head of Events
International Academy of Television Arts & Science
06.2014 - 2024
Event Producer
Dwight Johnson Design
07.2010 - 01.2019
Marketing
Long Island University