Dynamic Senior Sales Manager with a proven track record in developing strategic sales initiatives and enhancing customer satisfaction. Expertise in performance tracking and business growth drives impactful results.
Overview
11
11
years of professional experience
Work History
Senior Sales Manager
Hotel Marriott Cali
Cali, Colombia
04.2025 - Current
Developed and implemented strategic sales initiatives to enhance revenue growth.
Cultivated relationships with key clients, ensuring high levels of customer satisfaction.
Analyzed market trends to identify opportunities for expanding service offerings.
Collaborated with marketing teams to design promotional campaigns targeting specific demographics.
Groups & Conventions Manager
JW Marriott Bogota
Bogota, Colombia
08.2024 - 03.2025
Oversaw daily operations to ensure exceptional guest experiences and service quality.
Managed staff schedules, optimizing workforce efficiency and coverage during peak hours.
Implemented training programs for new employees, enhancing team performance and service standards.
Coordinated with various departments to streamline communication and improve operational workflows.
Cluster Sales Manager
Hotel Marriott Bogota & JW Marriott Bogota
Bogota, Colombia
11.2023 - 08.2024
Developed strategic sales plans to increase market share and enhance guest satisfaction.
Coordinated promotional campaigns with marketing teams to drive bookings and revenue growth.
Analyzed market trends to identify opportunities for upselling and cross-selling services.
Established strong relationships with corporate clients, ensuring repeat business and loyalty.
Destination Sales Manager
Santa Marta Marriott Resort Playa Dormida
Santa Marta, Colombia
01.2020 - 10.2023
Developed and executed strategic sales plans to maximize revenue growth and market share.
Led a high-performing sales team, fostering collaboration and motivating staff to exceed targets.
Analyzed market trends and customer feedback to refine product offerings and improve service delivery.
Established strong relationships with key clients, enhancing customer satisfaction and loyalty.
Sales Executive
Zuana Beach Resort
Santa Marta, Colombia
08.2015 - 01.2020
Developed and maintained strong client relationships to drive repeat business and referrals.
Conducted market research to identify trends and inform sales strategies effectively.
Collaborated with marketing team to create promotional materials that enhanced brand visibility.
Delivered tailored presentations to prospective clients, showcasing resort features and amenities.
Education
Certification in Event Planning (Wedding & Event Planner)
Instituto Iberoamericano, Bogotá
01-2024
Business
Bachelor’s Degree in Business Administration
Corporación Unificada Nacional De Educación (CUN),
11-2015
Business Administration
Diploma in Tourism And Sustainable Development
IEUDE Business School, Madrid, Spain
01-2023
No Degree - Technology Education
Technology in Information Systems
Tecnológico Comfenalco, Cartagena
01-2020
Skills
Sales coaching
Negotiation expertise
Rapport and relationship building
Performance tracking and evaluations
Sales presentations
Profitability optimization
Business growth and retention
[Type] sales techniques
Languages
English
Professional Working
Timeline
Senior Sales Manager
Hotel Marriott Cali
04.2025 - Current
Groups & Conventions Manager
JW Marriott Bogota
08.2024 - 03.2025
Cluster Sales Manager
Hotel Marriott Bogota & JW Marriott Bogota
11.2023 - 08.2024
Destination Sales Manager
Santa Marta Marriott Resort Playa Dormida
01.2020 - 10.2023
Sales Executive
Zuana Beach Resort
08.2015 - 01.2020
Certification in Event Planning (Wedding & Event Planner)