PowerBI
Hi, I’m
Ximena Jaramillo Botero
National And International Marketing
Manizales,CAL
"Never let the fear of striking out keep you from playing the game."
Babe Ruth
Summary
Experienced marketing professional with a strong background in customer service across diverse sectors, including fashion, advertising, and technology. Key roles held include Customer Experience Analyst, Sales Assistant, and Marketing and Sales Analyst, with a focus on B2B and B2C customer management. Proficient in utilizing CRM platforms to facilitate effective client communication and generate detailed performance indicator reports. Academic background in National and International Marketing complements the ability to develop impactful strategies for customer loyalty, driving sales, and fostering growth in various industries.
Overview
5
years of professional experience
2
Languages
1
Certificate
Work History
Maaji Artmode S.A.S
Customer experience analyst - Ecommerce
09.2022 - 09.2024
Job overview
- Managed client accounts, ensuring excellent customer service and addressing client requests with urgency and efficiency.
- Analyzed customer feedback and performance data using HubSpot, providing actionable insights to improve retention and customer satisfaction.
- Communicated client needs to internal teams, ensuring the successful execution of product enhancements, web performance improvements, and process optimizations.
- Prioritized and balanced multiple projects, collaborating with teams to ensure deadlines and quality expectations were met.
- Recommended workflow improvements that enhanced customer engagement and service delivery.
- Monitored performance metrics to continually assess team effectiveness in delivering outstanding customer experience.
- Enhanced customer satisfaction by addressing and resolving customer inquiries and concerns promptly.
Beunik S.A
Marketing and sales analyst
01.2022 - 07.2022
Job overview
- Social media management including content creation and performance analysis.
- Assisted in customer experience and loyalty initiatives, providing customer service support.
- Designed graphic materials and support content for client communications
- Collaborated with sales teams to develop targeted campaigns that drove increased leads and conversions.
- Developed eye-catching visuals and communications that aligned with overall marketing messaging and strategy objectives.
- Built and maintained strong client relationships through regular check-ins and proactive communication.
- Identified and escalated potential risks early, proposing solutions to mitigate challenges.
CM Marketing Promocional S.A.S
Commercial assistant
05.2019 - 04.2020
Job overview
- Managed purchase orders daily, ensuring timely fulfillment while maintaining clear and proactive communication with clients and suppliers to resolve any issues.
- Oversaw administrative processes, including preparing quotes, processing payments, and ensuring accurate account closure at the end of each month, contributing to smooth client operations.
- Maintained and updated the client and prospect database, tracking key touchpoints to enhance relationship management and business growth.
- Monitored bidding platforms for new business opportunities, identifying potential partnerships and aligning offerings with client needs.
- Developed customized quotes based on client requirements, ensuring proposals met both business objectives and customer expectations.
Bata Colombia
Marketing and sales intern
08.2018 - 02.2019
Job overview
- Conducted weekly sales analysis to identify top-performing products, providing insights to optimize sales strategies and inventory management.
- Managed the creation and follow-up of national and international purchase orders, ensuring seamless coordination between suppliers and internal teams.
- Analyzed and tracked seasonal catalog sales for Aquarella, leveraging data to recommend adjustments in product positioning and promotional efforts.
- Oversaw the organization and documentation of all new product listings on the platform, ensuring accuracy and consistency in product information.
- Developed a structured tracking system for high-turnover and frequently repurchased items, enabling data-driven purchasing strategies tailored to each product line and enhancing stock availability.
Frugy S.A
Marketing intern
02.2017 - 07.2017
Job overview
- Performed monthly sales analysis to identify trends and opportunities, optimizing marketing and sales strategies to drive revenue growth.
- Conducted competitive analysis across various points of sale, providing strategic recommendations to enhance market positioning and sales performance.
- Developed a comprehensive route mapping system for each merchant within the city, improving point-of-sale monitoring and management efficiency.
- Led internal surveys on product perception, delivering key insights that informed brand positioning strategies and strengthened customer engagement.
Education
Universidad De ManizalesManizales, Caldas
from National and International Marketing
Skills
CRM platforms (Hubspot and Gorgias)
Certification
PowerBI, ZakiData - Nov 2024
Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
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morning
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evening
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Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursSoftware
Microsoft Dynamics
Hubspot
Saya
Shopify
Canva
OneSignal
Yotpo
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Timeline
Customer experience analyst - Ecommerce
Maaji Artmode S.A.S
09.2022 - 09.2024
Marketing and sales analyst
Beunik S.A
01.2022 - 07.2022
Commercial assistant
CM Marketing Promocional S.A.S
05.2019 - 04.2020
Marketing and sales intern
Bata Colombia
08.2018 - 02.2019
Marketing intern
Frugy S.A
02.2017 - 07.2017
Universidad De Manizales
from National and International Marketing
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