Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
William Andrés Rincón Barrios

William Andrés Rincón Barrios

SR. MARKET LAUNCH EXPERT
Bogotá

Summary

High-achieving Self Motivated Ambitious Individual Very successful in managing accounts with annual revenue exceeding $ 25 millions dollars. Expert in needs analysis, sales forecasting and closing tactics. Sales professional with extensive experience in account and customer relationship management. Cultivates, nurtures and maintains long- term customer relationships to boost sales and grow brand visibility. Account Manager accomplished in managing customers service for numerous top accounts while simultaneously exceeding sales goals on new and existing products. Account Manager successful alt building international sales teams in the launch new business in different channels in mass consumption. Motivates representatives to consistently reach and exceed targeted sales goals. Exceptional Account Executive who consistently achieves annual sales objectives and increases the overall client base. Persuasive sales professional offering extensive hands- on experience prospecting for new clients.

Diligent Director with proven track record in driving strategic business growth and forging strong client relationships. Successfully launched and managed multiple projects that resulted in enhanced market penetration. Demonstrated expertise in negotiation and market analysis.

Overview

23
23
years of professional experience
2005
2005
years of post-secondary education
2
2
Languages

Work History

Business Developer Manager – New Categories

ALIANZA TEAM
04.2022 - Current
  • Search and develop new clients B2B LATAM - Europe
  • Co-development of new products, with the understanding of white spaces into the categories
  • Development the commercial strategy to open new markets
  • Financial management, creation of market route price and go to market strategy
  • Attention, management and negotiation with top customers
  • Structure negotiation commodities stages and business model prices
  • Build long-term business models

Advisory Consultant

AWWA GROUP
01.2021 - Current
  • Managed a staff of 200 people
  • Presentation projects and permanent results to the boar of directors
  • Control of profitability and investments of the channel
  • Design, and control of profitability indicators
  • Attention to the top accounts, managers, negotiators and buyers
  • Management and administration of the sales team nationwide
  • Monitoring compliance with budgets and sales quotas
  • Increase in Share of the market
  • Elaboration of the plan of penetration of the brand by category, segment and type of client
  • MASTER PLAN design, (Investment by categories and commercial calendars)
  • Preparation and monitoring of the strategic plan of the clients
  • Development the commercial strategy to open new markets
  • Drove specification, scheduling, status and review processes
  • Design of the international sales strategy
  • Financial management, costs of portfolio al price route
  • Attention, management and negotiation with top customers
  • Structure and develop the Modern channel, Independent, Industrial, Traditional and Distributors network
  • Elaboration of the plan of penetration of the brand by category, segment and type of client

International sales director

BBI COLOMBIA S.A.S.
02.2020 - 01.2021
  • Prepared the international route price and introduced strategic launch
  • Formulated custom business plans for incoming accounts executives for the new markets
  • Developed strategic plans and initiatives to launched the international market
  • Create competitive comparison tables of Various types of Contractpricing, fees, ratings, category and product performance to use for accounts sales calls and increase market share through new channels of distribution
  • Led cross- functional teams to create impactful messaging, demand-generation programs and sale tools
  • Created new revenue streams by cultivating successful partnerships to increase the cover market national and international

General Manager

AWWA GROUP
06.2018 - 01.2020
  • Project evaluation from financial and commercial aspects as a generator of value for private investors
  • Business plan structuring and financial closing
  • Development of strategic alliances and search for investors in infrastructure projects and renewable energy projects
  • Capital raising up 500 millions
  • Relevant projects: Sebastosol (Renewal energy), Electia, APP CDEC Estadio el Campin

General Manager

MARK KAP S.A.S.
04.2016 - 06.2019
  • Positioning international dairy products in LATAM market
  • Sales forecast planning and production requirements
  • Financial management, costs and expenses of the business unit
  • Attention, management and negotiation of large area customers, Retail, Traditional channel and QSR accounts
  • Control of investments in trade and marketing
  • Development of marketing, trade and marketing activities
  • Management sales team
  • Monitoring compliance with budgets and sales quotas
  • Increase in Share of the market
  • Elaboration of the plan of penetration of the brand by category, segment and type of client
  • Presentation of reports to the Board of the company in GERMANY

Commercial Director

CASALUKER - TEAM
03.2014 - 11.2015

Business Director

PARMALAT
01.2013 - 12.2014
  • Presentation of reports to the Latam presidency general managers and Shareholders
  • Managed a staff of 1.500 people in different channels of sales
  • Control of profitability and investments per channel
  • Directed and coordinate marketing and trade activities and policies to promote products
  • Management and administration of the managers channels and sales team nationwide

Retail Manager

MCCAIN
04.2011 - 12.2013
  • Directed the retail sales team
  • Identified value propositions and sales opportunities in the frozen categories
  • Design plans to growth market share and distribution
  • Prepared annual route plans
  • Maintain the top accounts buyers’ relationships
  • Direct the hiring, training and performance evaluations for marketing and sale staff and supervised their daily activities

Business Manager

E4 E Quatro – FEDCO
09.2007 - 03.2011
  • Directed the retail sales team
  • Structuring the launch market to multinational American brands
  • Development sales and market studies for the international staff
  • Prepared a forecast sale for each brand
  • Planning the annual investing marketing plans and trade activities
  • Direct the hiring, training and performance evaluations for marketing and sale staff and supervised their daily activities

General manager

NESTLÉ FOODSERVICE
03.2002 - 10.2005
  • Company Overview: Visión logística y servicios
  • Directed the sales team, logistic, call center and customer service
  • Design plans to growth market share and distribution
  • Managed and control of profitability indicators
  • Communicated marketing teams plans and accomplishments to verify alignment with senior management objectives
  • Direct the hiring, training and performance evaluations for marketing and sale staff and supervised their daily activities
  • Served as country manager staff liaison to several committees of the business unit
  • Visión logística y servicios

Education

Bachelor Degree - Business Administration

EAN

English Program - undefined

NASSAU COMMUNITY COLLEGE

MDh Management - undefined

Management Skills - Diplomat - undefined

3D Max Autodesk - undefined

Skills

Music

Personal Information

  • Date of Birth: 06/12/79
  • Visa Status: Valid American Visa

Timeline

Business Developer Manager – New Categories - ALIANZA TEAM
04.2022 - Current
Advisory Consultant - AWWA GROUP
01.2021 - Current
International sales director - BBI COLOMBIA S.A.S.
02.2020 - 01.2021
General Manager - AWWA GROUP
06.2018 - 01.2020
General Manager - MARK KAP S.A.S.
04.2016 - 06.2019
Commercial Director - CASALUKER - TEAM
03.2014 - 11.2015
Business Director - PARMALAT
01.2013 - 12.2014
Retail Manager - MCCAIN
04.2011 - 12.2013
Business Manager - E4 E Quatro – FEDCO
09.2007 - 03.2011
General manager - NESTLÉ FOODSERVICE
03.2002 - 10.2005
NASSAU COMMUNITY COLLEGE - English Program,
- MDh Management,
- Management Skills - Diplomat,
- 3D Max Autodesk,
EAN - Bachelor Degree, Business Administration
William Andrés Rincón BarriosSR. MARKET LAUNCH EXPERT