Hi, I’m
William Ocampo Arguello
Bogotá
Summary
Professional in Marketing and Advertising with extensive experience in commercial management and marketing. With more than 25 years of experience, Have successfully led business growth and expansion strategies in various industries. Focus is on creating and executing innovative strategies that drive profitability and achieving sales goals. Have a proven ability to lead multidisciplinary teams, optimize resources and make strategic decisions that generate exceptional results. Have skills to meet challenges at an executive level, assuming leadership roles and management positions in marketing and commercial areas, to apply experience and strategic vision to achieve the objectives of organizations. Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring + 25 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
25
years of professional experience
1
Certification
Work History
Producciones Willvin SAS, Radiopolis
COMERCIAL AND MARKETING MANAGER
12.2022 - 09.2023
Job overview
- Responsible for overseeing budget of all business units.
- Direct commercial team from selection and initial training to monitoring to achieve commercial objectives
- Lead management of key clients and process administration, using data to make strategic decisions that drive business success.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance by 8% yearly, through creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain competitive edge in market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Producciones Willvin S.A.S
DIGITAL, BTL & MARKETING DIRECTOR
06.2022 - 12.2022
Job overview
- Responsible for strategic integration of support and revenue generation areas, aligning product strategy with commercial area
- Optimized digital marketing campaigns in 50% by analyzing performance data and identifying areas for improvement.
- Increased website conversion rates by 15% with thorough analysis of user behavior and implementing A/B testing strategies.
- Implemented advanced analytics tools to track customer journeys, improving overall user experience.
- Streamlined data reporting processes, resulting in more efficient decision-making for marketing teams.
- Collaborated with cross-functional teams to design effective digital strategies, driving growth and increasing market share.
- Conducted comprehensive competitor analysis, informing strategic decisions and enabling competitive advantage.
- Identified new opportunities for online advertising by researching industry trends and monitoring market developments.
- Optimize resources and focus mission on measuring income generated by each action
- Develop general and personalized offers, implement results and time tracking system, create new products and projects taking advantage of company's strengths and design social marketing strategies to generate additional income from foundations and public and private sectors
- 540% growth of Programmatic business unit during first quarter of 2022
- 300% growth of Los
- "Insaciables" business unit through strategic alliances
- Sales of more than $500 million in radio packages (time signals and morning programs)
Producciones Willvin SAS
COMMERCIAL DIRECTOR
03.2019 - 06.2022
Job overview
- Solve problems creatively and effectively, ensuring maximum visibility across multiple platforms
- Increased commercial sales revenue by implementing strategic marketing plans and identifying new business opportunities.
- Developed strong relationships with key clients, resulting in long-term partnerships and repeat business.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
- Growth in billing by 6% through activation of non-traditional clients
- Increase in billing in digital line by 25%
- Increase in participation of BTL experiences by 12%
- Increases in Billing of 60% in two months of marketing new product “los Insaciables”
- Adjustment off commercial team, training and portfolio management that resulted in increase of sales of 12% in period, increase in costumer´s ARPU by 35% and decrease in customer turnover by 13%.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries
RCN RADIO
SALES MANAGER
11.2014 - 02.2019
Job overview
- Responsible for building solid commercial team, allocating budgets and portfolios efficiently and improving processes to increase interaction time with advertisers, reducing operational times without affecting service quality
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led successful sales team by providing motivational coaching and performance-based incentives.
- Formulate commercial strategies that guarantee compliance with sales budget
- Achievements:
- Growth in billing by 12% for 2015 through change in strategy aimed at private sector clients
- 300% increase in billing for Bavaria and "Terrazas Diageo"_ clients through implementation of strategies in ATL, BTL and Digital channels
- Increase in number of active clients by 6% thanks to restructuring of organization's commercial team
- Investment growth of traditional clients by 36% through offer of multimedia projects.
PUBLIMETRO
SALES & MARKETING DIRECTOR
09.2013 - 11.2014
Job overview
- Responsible for leading company's transition from commercial services provider to its own commercial team
- Improve structure, functions and policies of new team and manage budget of 3 million dollars for 2014
- Established strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Prepare and present Publimetro's growth plan, carry out negotiations with advertising agencies and establish marketing strategies, discount policies and attention to advertisers
- 12% increase in sales compared to 2013
- Performed of special biweekly edition of national circulation, increasing sales by 21% in first 3 editions.
- Managed high-performing sales team, ensuring consistent achievement of sales targets and quotas.
- Collaborated with product development teams to refine offerings based on customer feedback and market demands.
- Implemented training programs for sales staff, enhancing their skills and knowledge for better performance.
US MEDIA CONSULTING
DIGITAL SALES MANAGER & COUNTRY MANAGER ANDEAN
01.2012 - 09.2013
Job overview
- Responsible for leading development and growth of company, representing it at market events and building long-term business models
- Established guide focus on increasing agency investments through creation of new lines of business and implementation of innovative service schemes, with aim of ensuring agency loyalty and continued success of company
- Performed increase in income by 25% compared to 2012
- Increased growth of profits and budget up to 36%.
- Performed closing of negotiations with the 5 largest groups of agencies in the region Colombia & Venezuela .
REGION, TERRA NETWORKS
SALES & MARKETING DIRECTOR ANDEAN
01.2008 - 01.2012
Job overview
- Responsible for leading the definition and development of the commercial strategy, guaranteeing the sustainability of the business
- Work on improving the margins of existing lines and creating new products
- Promote the expansion of the client portfolio through new marketing channels and the strengthening of relationships with media centers, all supported by the construction of a highly competent team committed to high performance
- Growth of 30%, 50% and 70% year-on-year during the of management.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Caracol Radio
VIP ACCOUNT MANAGER
03.1999 - 01.2008
Job overview
- Responsible for serving company's five VIP clients, which include Coca Cola, Telecom, Movistar
- Davivienda and Procter & Gamble Colombia, for the media of Radio Caracol, Internet Caracol and Publimilenio, managing an annual budget of USD$3 million
- Coordinated with internal departments to streamline processes and deliver tailored services for VIP clients.
- Negotiated contract renewals, securing continued partnerships with top-tier clients.
- Conducted regular business reviews with VIP clients to assess performance metrics and identify areas for improvement.
- Maintained comprehensive records of client interactions, ensuring accurate tracking of communications and actions taken on their behalf.
- Develop business plans for assigned agencies, driving client generation, multimedia campaigns and maintaining exceptional service.
- Enhanced client satisfaction by providing personalized account management and addressing unique concerns.
- Developed long-lasting client relationships through consistent communication and proactive problem solving.
- Increased client retention rates by promptly resolving issues and implementing customized solutions.
- Managed portfolio of high-value accounts, ensuring exceptional service levels and customer satisfaction.
Education
Escuela De Negocios Europea De Barcelona ENEBVirtual
MBA from Commercial
Management
Instituto Colombiano De Aprendizaje INCAPBogotá, DC
High School Diploma
11.2017
University Overview
- Continuing education in advanced excel
Universidad De San BuenaventuraBogotá, DC
High School Diploma
01.2016
University Overview
- Continuing education in I"nnovaciones Tecnológicas para la
Comercialización de Productos y Servicios"
University of Michigan – Stephen M RossVirtual
High School Diploma
06.2016
University Overview
- Continuing education in negotiation and tactics.
Politécnico GrancolombianoBogotá, DC
High School Diploma
06.2008
University Overview
- Completed professional development in marketing and advertising whit organizational communication
Skills
- Budget Administration
- Public and Media Relations
- Budgeting and Allocation
- Social Media Platforms
- Data Analytics
- Staff Management
- KPI Tracking
- Project Management
- Sales Enablement
- Advertising Management
Certification
SKILLS
TEAMWORK
CREATIVITY AND INNOVATION
NEGOTIATION
LEADERSHIP
FOCUS ON ACHIEVEMENT
COMMERCIAL MANAGEMENT
TRAINING OF COMMERCIAL TEAMS
MARKETING STRATEGY
SOCIAL NETWORK MANAGEMENT AND
DIGITAL MARKETING
MARKET RESEARCH
ANALYSIS OF DATA
PROJECT MANAGEMENT EFFECTIVE
COMMUNICATION
WILLIAM OCAMPO ARGUELLO
MARKETING AND SALES CHIEF
Languages
ESPAÑOL
Native language
English
Advanced
C1
Timeline
COMERCIAL AND MARKETING MANAGER
Producciones Willvin SAS, Radiopolis
12.2022 - 09.2023
DIGITAL, BTL & MARKETING DIRECTOR
Producciones Willvin S.A.S
06.2022 - 12.2022
COMMERCIAL DIRECTOR
Producciones Willvin SAS
03.2019 - 06.2022
SALES MANAGER
RCN RADIO
11.2014 - 02.2019
SALES & MARKETING DIRECTOR
PUBLIMETRO
09.2013 - 11.2014
DIGITAL SALES MANAGER & COUNTRY MANAGER ANDEAN
US MEDIA CONSULTING
01.2012 - 09.2013
SALES & MARKETING DIRECTOR ANDEAN
REGION, TERRA NETWORKS
01.2008 - 01.2012
VIP ACCOUNT MANAGER
Caracol Radio
03.1999 - 01.2008
Escuela De Negocios Europea De Barcelona ENEB
MBA from Commercial
Management
Instituto Colombiano De Aprendizaje INCAP
High School Diploma
Universidad De San Buenaventura
High School Diploma
University of Michigan – Stephen M Ross
High School Diploma
Politécnico Grancolombiano
High School Diploma
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