Weslee Ferguson

• Led product photography department operations, managing team performance and ensuring all client expectations, quality standards, and deadlines were consistently met.
• Developed innovative automation solutions and established departmental workflows that increased efficiency and consistency in visual content production.
• Developed custom shoe-specific shooting solutions tailored to address diverse client requirements for lighting, background, and shadow specifications, with automated background removal and replacement capabilities.
• Collaborated directly with The North Face Renewed to launch new product listings adhering to jointly developed photography standards for e-commerce platforms.
• Managed high-volume production photography operations to meet demanding client requirements for premium clients including Doc Martens and New Balance.
• Established departmental guidelines and workflows that improved consistency and reduced turnaround times for visual asset delivery.
• Trained and developed photography staff ensuring consistent execution of quality standards across all projects.
• Integrated automated solutions with client e-commerce platforms for seamless product page (PDP) implementation.
• Led team in executing high-quality photography projects, ensuring alignment with client specifications.
• Developed and implemented streamlined workflows to enhance project turnaround times and efficiency.
• Collaborated with marketing teams to create compelling visual content for promotional campaigns.
• Oversaw equipment management, maintaining inventory accuracy and ensuring operational readiness.
• Analyzed client feedback to refine service offerings and improve customer satisfaction levels.
• Enhanced client satisfaction by delivering high-quality photographic services and products.
• Maintained an organized digital archive of images, ensuring easy accessibility for future projects or reference.

• Provide comprehensive commercial photography services specializing in product, lifestyle, and editorial photography for major brands and agencies.
• Manage all aspects of business operations from client acquisition to project delivery, including concept development, shoot execution, and post-production.
• Execute complex photography projects from conception through completion, ensuring high-quality visual output.
• Collaborate with marketing teams, creative directors, and executive leadership to align visual content with brand storytelling.
• Manage digital asset workflows and color correction processes to ensure brand consistency and visual quality.
• Provide technical and creative guidance for brand storytelling through photography and videography.
• Directed all aspects of photography business operations, ensuring seamless workflow and client satisfaction.
• Developed marketing strategies to enhance brand visibility and attract new clients.

• Provide specialized digital technology support and consulting services for photography studios and commercial photographers, focusing on workflow optimization for visual content creation.
• Expert in digital capture, backup systems, and workflow optimization for efficient photo and video production.
• Provided technical support for multiple award-winning still advertising campaigns and video productions that received industry recognition.
• Contributed to the success of campaigns that won prestigious advertising and video production awards, demonstrating expertise in visual content creation.
• Services include IT, camera, and computer support for photo shoots, studio design and workflow optimization, image enhancement and background manipulation, and video production and post-production services.

• Managed sales operations across California, Utah, Arizona, and New Mexico. Responsible for
• Customer relationships, territory development, and comprehensive Support for studio equipment
• Needs. Led technical demonstrations and training sessions for Industry-leading photography
• Equipment.
• Key Responsibilities:
• • Managed sales for digital imaging solutions across the Western U.S., working with
• • Delivered tailored product solutions and training for imaging systems from Apple,
• Phase One, Hasselblad, Canon, and Leaf
• • Led product demonstrations for premium camera systems and conducted lighting
• • Provided software expertise in Capture One Pro and otherIndustryy-leading photography
• • Built strong client relationships through trust, technical knowledge, and long-term
• • Demonstrated cutting-edge equipment from major manufacturers across the photography

Provided instruction and technical support for digital camera systems and photography
techniques to incoming students. Responsible for comprehensive photo and video equipment
maintenance and training incoming students on each system to ensure proper operation and care
of institutional equipment.

• Assisted in lesson planning and preparation of instructional materials for diverse learning environments.