Vannesa Rodriguez
Denver
Summary
Results-driven sales professional with a proven track record in medical sales, consistently exceeding quotas through effective lead generation and strategic account management.
Overview
20
20
years of professional experience
Work History
Care Coordinator (Field Sales)
Better Healthcare Home Health
Greenwood Village
09.2023 - Current
- Responsible for home health admissions; consistently met or exceeded sales quotas.
- Handled all referrals from referral source to patients and family explaining and educating about home health services.
- Developed and maintained relationships with referral sources.
- Key targets included: Hospitals, Acute Rehabs, Physicians Offices, Wound Care Clinics.
- Territory included Denver Metro to Castle Rock.
- Developed routing to maximize field sales time and focus efforts on key accounts.
Community Relations Representative
Colorado Palliative & Hospice Care
Centennial
01.2022 - 12.2023
- Responsible for hospice and palliative care admissions; consistently met or exceeded sales quotas.
- Handled all referrals from referral source to family meeting explaining and educating about hospice and palliative services then obtained all medical records, orders, and insurance information needed for eligibility determination.
- Developed and maintained relationships with referral sources.
- Key targets included: Physicians’ offices, AL, SNF, IL, Hospitals, Veteran Organizations, and direct to consumer events and fairs.
- Territory included Metro Denver.
- Developed routing to maximize field sales time and focus efforts on key accounts.
- Worked collaboratively with CRR teammates and clinical partners to benefit patients/families.
- Utilized PlayMaker (CRM) to track activities, analyze data, develop routing and pre-call plan.
Sales Manager
SLIMGENICS DIRECT WEIGHT LOSS CENTERS
Arvada
04.2017 - 12.2021
- Achieved 50% growth over a 1-year period.
- Growth was the result of setting aggressive new customer goals and consistently achieving goals over time.
- Effectively communicated company products and services to customers utilizing consultative sales approach.
- Implemented customer retention strategies: provided customer service follow up and educated about new programs, program improvements, new service offerings and special offers.
- Developed sales strategies, analyzed current channel performance and economics, evaluated competitor approaches, and identified ways to achieve ongoing sales goals.
- Accepted position with Colorado Palliative and Hospice Care.
Medical Sales Representative
MEDLINE INDUSTRIES
San Juan
12.2005 - 09.2016
- Sold a broad range of Medline medical supplies.
- Targeted accounts based on needs and sold a variety of products, for example: all kinds of medical surgical supplies, like surgical instruments, surgical trays, cubicle curtains, syringes, wound care supplies, and much more.
- Key targets included: Hospitals (purchasing, OR, ICU, OBGYN, ER, maintenance/housekeeping), Surgery Centers, and Physicians’ Offices.
- Territory included West-South Puerto Rico.
- Utilized market analytics to identify targets, opportunities for growth and trends in my business.
- Grew territory through prospecting and lead generation, increased client base, which led to exceeding sales quotas.
- Utilized database to track activities, plan sales activities and record key account information.
- Awarded: Sales Representative of the Year 2009
- Awarded: Puerto Rico Sales Representative of the Year 2010
- Awarded: Proxima Operating Room Division Big Hitter Award 2010
- Moved to Colorado
Education
Bachelor's Degree - Marketing
Pontifical University of Puerto Rico
Ponce, Puerto Rico01.2002
Skills
- Medical Sales/Marketing
- Leadership
- Cold-Calling
- Teamwork
- Bilingual
- Lead Generation
- Strategy
- Customer Relationship Management
- Collaboration
- Communication
- Home health admissions
- Referral management
- CRM utilization
- Medical record tracking
- Sales strategy development
- Customer relationship management
- Compliance regulations
- Market analysis
Timeline
Care Coordinator (Field Sales)
Better Healthcare Home Health
09.2023 - Current
Community Relations Representative
Colorado Palliative & Hospice Care
01.2022 - 12.2023
Sales Manager
SLIMGENICS DIRECT WEIGHT LOSS CENTERS
04.2017 - 12.2021
Medical Sales Representative
MEDLINE INDUSTRIES
12.2005 - 09.2016
Bachelor's Degree - Marketing
Pontifical University of Puerto Rico
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