Valerie Rowe

VCR stands for Valerie C. Rowe; beyond that, the brand is inspired by a creative upbringing and a lifelong appreciation for nostalgia. VCR brings a soulful perspective to photography and visual arts. Drawing on personal experiences and urban influences, VCR creates work that blends emotion, memory, and modern aesthetics. Each project is approached with originality and intention, delivering results that are both visually compelling and deeply meaningful.

• Handled over 60 clients a year with both photography and graphic design commissions; delivered their photos and designs no
later than 10 days after the shoot or commission, resulting in a 88% returning customer rate.
• Managed the social media account with an organic built following based off networking & consistency now at 2.4k followers and
actively growing
• Directed projects; sourcing the model, makeup artist, and stylist along with building the mock board, guiding the models
through their poses, and editing meticulously for desired results. Successfully booking with brands due to intention and
transparency
• Built unique and one of a kind marketing strategies with combining graphic arts with photography to create a compelling visual,
attracting 54% more viewers than if it was just the photo posted alone and bringing a minimum of 22k viewers to the profile

Coordinated and executed art events exclusively for The Karma House, a non-profit organization in Lakewood, Colorado. They served ethnobotanical teas and ran as an alternative bar for an option for people who are in recovery.

• Coordinated and executed 6 First Friday events, maintaining a 95% guest satisfaction rate. • Streamlined event logistics, including room setups, décor, vendors, and entertainment, resulting in a 15% increase in operational efficiency. • Partnered with vendors to design personalized event experiences, contributing to a 20% increase in repeat bookings. • Built and maintained artist relationships, reducing costs by 10% while improving service quality. • Anticipated and resolved logistical challenges in real time, enabling 9% of events to run on schedule.

Worked as the photographer, social media specialist, and flyer designer for The Root Kava Co.; another ethnobotanical tea bar. Catering to a younger clientele on the Boulder campus.

Social Media Specialist

• Managed and grew the kava bar's social media presence, increasing Instagram followers by 35% in six months and boosting
  engagement rates by 25%
• Created and shared engaging photo, video, and written content highlighting products, promotions, and live events contributing to a 30% increase in event attendance
• Scheduled and published consistent posts across platforms, maintaining brand visibility and customer connection
• Tracked analytics to measure performance and adjust strategies, resulting in steady audience growth and improved reach
• Collaborated with management to launch targeted promotions that drove 15% more in-store traffic during featured campaigns
  Event & Product Photographer

Event & Product Photographer

• Photographed 30+ events annually, capturing key moments, candid interactions, and professional portraits
• Edited and retouched an average of 150-300 images per event, delivering polished final galleries on schedule
• Delivered photos within deadlines, ensuring 100% on-time project completion
• Photographed 30+ products across categories, producing high-quality images for marketing, e-commerce, and promotional use
• Collaborated with clients and creative teams to ensure images aligned with brand identity and style guidelines
• Directed product styling, lighting, and composition to highlight features and increase visual appeal
• Edited and retouched photos using professional software, delivering 100% of projects on time with consistent quality

Flyer Designer

• Designed 50+ promotional flyers for events, products, and campaigns, aligning with brand identity and client goals
• Applied typography, color theory, and composition techniques to create eye-catching, high-impact designs
• Optimized designs for both digital and print formats, contributing to a 25% increase in event attendance and customer engagement
• Delivered all design projects on schedule, maintaining 100% on-time completion and client satisfaction
• Maintained organized design files and assets for efficient revisions and long-term brand consistency