Hubspot
Valeria Ávila Garcia
Accounts
Summary
Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing manufacturing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Account Manager
PostPilot
06.2022 - 07.2024
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Educated clients on new products or services to increase customer engagement with brand.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Maintained high client retention rate of 98% by providing exceptional customer service and anticipating client needs.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Developed customized account plans for clients to help them achieve their business goals.
- Coordinated cross-departmental efforts to execute successful marketing campaigns for key accounts.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Project Manager
Gig Company
3 2021 - 6 2022
- Main point of contact for three clients in the media industry in the US, supporting their digital presence strategy and communications
- Coordinated a team of 15 experts on several areas ranging from web page designers and developers, content strategy and production for social media, analytics and digital marketing
- Managed the social media accounts for the 3 brands, scheduling, posting and directly interacting with the audience in channels such as Instagram, Facebook, LinkedIn, Twitter, TikTok and Youtube
- Digital channels grew from hundreds to thousands of followers with an engagement rate of 5 to 6%
Head of Content
Booma
10.2020 - 2 2021
- Coordinated content strategy for 20+ Colombian start-ups, in industries ranging from beauty, to fashion, food and sexual wellness
- Facilitated brainstorming sessions among team members to generate innovative ideas for future projects.
- Spearheaded development of new content formats, increasing audience reach and diversifying offerings.
- Implemented analytics tools to monitor user behavior, informing data-driven decisions related to content production and distribution.
Copy Writer & Social Media Manager
Brutal Digital Agency
05.2020 - 10.2020
- Generated content dashboards adapted to each client and their specific needs and objectives.
- Worked closely with the managers and directives making pitch presentations for prospective clients, as well as supporting the research for client acquisition.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
International Business Developer
Axioma B2B Marketing
6 2019 - 4 2020
- In charge of the entire B2B commercial process and client loyalty with companies from the USA, Canada Brazil and Europe
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
Business Intelligence Intern
Sancho BBDO
08.2015 - 02.2016
- I worked with every single account in the agency, mostly aiding account managers with investigations
- I used tools like Crimson Hexagon to support digital findings and used social media to further understand the relationships between brands, products and consumers.
Key Account Manager
Off Bound Adventures/Zambo
04.2016 - 10.2017
- I managed commercial relationships with both products and experiences for over 15 private schools in Colombia
- Held meetings with everyone involved in the process of creating educational trips for students of all ages
- I worked directly with schools, teachers, parents and students, leading the way to amazing, life changing experiences.
Customer Experience Research
Kiwi Campus
10.2018 - 03.2019
- I was the head of an investigation aimed towards improving the communications and the company's expansion plan
- I worked with evert team, and was able to not only understand but diagnose internal issues that affected productivity
- The investigation results in the company making changes that optimized delivery times, helped sales growth become sustained, and further improved both internal and external communications.
Education
Bachelor of Arts - Anthropology
Universidad De Los Andes
Bogotá 05.2009 - 05.2016
Digital Anthropology Summer Course -
University of Washington
Seattle 01.2012 - 06.2012
Skills
Teamwork and Collaboration
Software
Salesforce
MS Office
Google Drive
Languages
Spanish
Native language
English
Proficient
C2
French
Intermediate
B1
Interests
Running
Triathlon
Timeline
Account Manager
PostPilot
06.2022 - 07.2024
Head of Content
Booma
10.2020 - 2 2021
Copy Writer & Social Media Manager
Brutal Digital Agency
05.2020 - 10.2020
Customer Experience Research
Kiwi Campus
10.2018 - 03.2019
Key Account Manager
Off Bound Adventures/Zambo
04.2016 - 10.2017
Business Intelligence Intern
Sancho BBDO
08.2015 - 02.2016
Digital Anthropology Summer Course -
University of Washington
01.2012 - 06.2012
Bachelor of Arts - Anthropology
Universidad De Los Andes
05.2009 - 05.2016
Project Manager
Gig Company
3 2021 - 6 2022
International Business Developer
Axioma B2B Marketing
6 2019 - 4 2020
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