TYLER PERALES
Denver
Summary
Dedicated and focused visual merchandiser with 10+ years of experience in the field of furniture & decorative accessories. Experienced in navigating high volume business with increased visibility from corporate leadership. Proficient in planning, prepping and leading seasonal floorsets both on a store and on a district level. Leads with a passion for positive and inspirational collaboration.
Overview
16
16
years of professional experience
Work History
Assistant Store Leader - Visual
Crate & Barrel
09.2024 - Current
- Managed and delegated workload and ensured execution of plans and strategies across the store and in assigned areas
- Aligned with the management team on store business goals as well as the company mission, goals and initiatives to all store associates
- Established and communicated all critical metrics and expectations within the store, including but not limited to sales, visual, operations, safety, loss prevention, human resources, payroll/scheduling and training
- Analyzed reporting daily, weekly, monthly and quarterly and drove the store business accordingly
- Communicated regularly with district leadership concerning all aspects of sales, customer feedback/traffic and associate training/performance.
- Coached, taught, trained, recognized and managed all aspects of performance and development for all store associates to encourage professional growth and build a bench of talent
VISUAL MERCHANDISING LEAD
west elm
09.2014 - 09.2024
- Led store teams on visual standards and expectations.
- Assisted in the opening of 9 stores, three being cross-brand.
- Participated in numerous stretch projects outside home store including high profile store visit prep, remodels, and loss prevention recovery.
- Partnered with corporate leaders on training and communication amongst various stores and districts.
- Gained corporate recognition on business-driven decisions while in a flagship location, leading to company-wide implementation.
- Contributed to a $3 million volume increase at a flagship location ranking number two in both volume and traffic.
PRODUCT PICKER/MERCHANDISER
Goodwill Industries – Sacramento Boutique Concept
01.2010 - 01.2014
- Hand-picked high-end merchandise at various locations to be displayed and sold at a concept boutique location.
- Trained all new merchandise pickers on quality and brand recognition.
- Merchandised apparel, accessories and housewares to create an editorial boutique environment in contrast to other non-curated locations, promoting a more editorial and entrepreneurial motif.
- Helped oversee product flow and processing operations.
Education
BA - Interior Design
The Art Institute of California
01.2013
Skills
- Visual Floorset Execution
- Organization
- Analytics
- Creative Adaption
- Communication
- Strategic Thinking
- Brand Alignment
- District Mentorship
Timeline
Assistant Store Leader - Visual
Crate & Barrel
09.2024 - Current
VISUAL MERCHANDISING LEAD
west elm
09.2014 - 09.2024
PRODUCT PICKER/MERCHANDISER
Goodwill Industries – Sacramento Boutique Concept
01.2010 - 01.2014
BA - Interior Design
The Art Institute of California