Tracy Brubaker
Nathrop
Summary
Passionate c suite executive, change strategist, and licensed clinician leading people and organizations on a mission to scale innovative, tech enabled health and wellness services that amplify what matters most to the patient
Overview
31
31
years of professional experience
1
1
Certification
Work History
CHIEF OPERATIONS OFFICER / CHIEF CLINICAL OFFICER
VITA HEALTH
West Hartford, CT
04.2023 - Current
- Executed multiyear operational strategy resulting in 2025 acquisition of Vita Health, a venture backed, national telehealth firm specializing in suicide care and behavioral health services by Valera Health, a venture backed virtual behavioral health start up.
- Grew revenue by 1400% and instituted KPI's that improved gross margins by 130%
- Expanded suicide care offering and tripled clinical workforce to support national payer network
- Consistently achieved 4.9/5 patient satisfaction scores
CHIEF OPERATIONS OFFICER
Vital Decisions / Evolent Health
Edison, NJ
01.2020 - 01.2023
- Executed multiyear operational strategy resulting in 2021 acquisition of Vital Decisions, a privately held, national telehealth firm delivering advance care planning and end of life care navigation services by Evolent Health, a $1B publicly traded specialty healthcare leader in value-based care
- Successfully facilitated first year integration efforts post acquisition (HR/Recruiting, Communications, Clinical Operations, Product Innovation) prioritizing retention of workforce, minimal business disruption, executing early strategy for risk sharing contracts
- Led scaling, efficiency of clinical workflows and staffing models through period of high growth resulting in 53% gross margins, 24% adjusted EBITDA,134% revenue growth
- 95% client retention during tenure as COO with 21 national and state health plans
- Employed human capital and DEI strategy that demonstrated employee engagement rating of 84% (up from 79% in 2020); 83% inclusion rating
CHIEF CLINICAL OFFICER
Vital Decisions, LLC
Edison, NJ
12.2018 - 01.2023
- Led all product innovation efforts for digital/telehealth services; expanded portfolio from 1 to 5 revenue generating programs, delivering 3:1 ROI for national health plans, maintained patient satisfaction scores of 4.6/5 (NPS 57)
- Led transition to virtual recruitment, onboarding, learning and development of workforce and operational efficiencies that improved gross margins 50%; net margins 13% in 2019
- Redeveloped digital platform/content and capabilities to increase patient and physician engagement and access to care plans
VICE PRESIDENT CLINICAL OPERATIONS
Vital Decisions, LLC
Edison, NJ
01.2017 - 12.2018
- Executive leadership responsible for P/L over business operations at 4 national service centers
- Performed organizational restructure consolidating leadership; comprehensive redevelopment of policy and procedures to standardize service delivery
- Optimized margins and transitioned workforce to fully remote
- Established quality monitoring, training programs for behavioral health staff and scaled clinical services for patients from Medicare Advantage, Medicaid, and Commercial plans
DIRECTOR OF OPERATIONS
Vital Decisions, LLC
Edison, NJ
09.2015 - 01.2017
- Strategic change leader responsible for scaling operations in behavioral health startup organization (held by PE firm since 2014)
- Rapidly scaled workforce/clinical services to national footprint, from 1 to 4 service centers
- Redesigned recruitment and onboarding process/workflows adding 115+ staff bringing total workforce to 250
- Oversaw clinical and business operations with responsibility for P/L, margin improvement
EXECUTIVE DIRECTOR BEHAVIORAL HEALTH
Green Tree School & Services
Philadelphia, PA
06.2013 - 06.2015
- Strategic change leader brought in to evaluate and execute program and organization redevelopment after period of significant decline
- Multi-site, school-based, and outpatient in person behavioral health services for children and families; responsible for P/L
- Resulted in successful transaction in 2016 by for-profit owner New Story Schools
- Total workforce redevelopment of 150+ bachelor & master level clinicians and doctoral staff; multi-disciplinary treatment teams
- Built comprehensive compliance and training program
- Led Client Service function with managed care organizations
CLINICAL DEPARTMENT LEAD FOR SOCIAL WORK SERVICES
The Pathway School
Norristown, PA
02.2009 - 06.2013
- Executed on organizational change strategy and clinical program development resulting in 50% enrollment growth
- Managed and supervised clinical staff and program offerings
- Delivered group, individual, and family therapy for students with acute behavioral, emotional, and neuro-developmental needs
EXECUTIVE COACH AND CHANGE LEADERSHIP CONSULTANT
Self-employed
Metro Philadelphia, PA
07.2007 - 06.2013
- Executive coaching and change management consulting services
- Facilitated outdoor/wilderness leadership experiences
FOUNDER
Group Practice, Coaching and Counseling
Metro west Boston, MA
01.2004 - 06.2007
- Established private counseling practice with 4 providers including nurse practitioner
- Delivered individual, family, group counseling services, medication services, and referrals
- Provided coaching and EAP services
- Developed and executed growth strategy for group practice
LEAD CLINICIAN AND PROGRAM SUPERVISOR
University Of Massachusetts Dept. Of Psychiatry
Worcester, Massachusetts
09.1995 - 06.2001
- Rapid progression of program supervisory and clinical provider roles within 2 hospital based Intensive Residential Treatment Centers serving young adults with high acuity mental health conditions, behavioral or emotional disturbances, and their families
- Performed individual, group, family therapy during lengths of stay averaging 9-12 months and managed treatment teams
- Managed staffing, daily operations, therapeutic program schedules of highly resourced units; led multidisciplinary treatment teams
ADMISSIONS COUNSELOR
Eastern University
St. Davids, Pennsylvania
02.1994 - 05.1995
- Led sales and marketing efforts for private liberal arts university/public speaking
- Recruitment of high performing and diverse prospective student body resulting in 100+ enrolled students
Education
Master of Science - Organizational Development & Change
Case Western Reserve University - Weatherhead School of Business
Cleveland, OH01.2013
Master of Social Work - undefined
Salem State University
Salem, MABachelor of Arts - Youth Work
Eastern University
St. Davids, PASkills
- Strategic Change Management
- Organizational Leadership
- Scaling Operations for Efficiency & Improved Margins
- Clinical Program Development in Healthcare, Behavioral Health, Wellness
- Product Innovation for Digital and Telehealth Organizations
- Executive and Senior Leadership Development and Coaching
Certification
- Licensed Clinical Social Worker in PA - CW015740
- Certificate in Social and Emotional Intelligence in Leaders
COMMUNITY LEADERSHIP
- Former President, Board of Directors Homeowners Association
- Volunteer Trail/Stream/Roadside Litter Clean up at Natural Lands Trust and Watershed Conservancy
- Former Vice Chair, Board of Directors Federally Qualified Community Health Center
Timeline
CHIEF OPERATIONS OFFICER / CHIEF CLINICAL OFFICER
VITA HEALTH
04.2023 - Current
CHIEF OPERATIONS OFFICER
Vital Decisions / Evolent Health
01.2020 - 01.2023
CHIEF CLINICAL OFFICER
Vital Decisions, LLC
12.2018 - 01.2023
VICE PRESIDENT CLINICAL OPERATIONS
Vital Decisions, LLC
01.2017 - 12.2018
DIRECTOR OF OPERATIONS
Vital Decisions, LLC
09.2015 - 01.2017
EXECUTIVE DIRECTOR BEHAVIORAL HEALTH
Green Tree School & Services
06.2013 - 06.2015
CLINICAL DEPARTMENT LEAD FOR SOCIAL WORK SERVICES
The Pathway School
02.2009 - 06.2013
EXECUTIVE COACH AND CHANGE LEADERSHIP CONSULTANT
Self-employed
07.2007 - 06.2013
FOUNDER
Group Practice, Coaching and Counseling
01.2004 - 06.2007
LEAD CLINICIAN AND PROGRAM SUPERVISOR
University Of Massachusetts Dept. Of Psychiatry
09.1995 - 06.2001
ADMISSIONS COUNSELOR
Eastern University
02.1994 - 05.1995
Master of Social Work - undefined
Salem State University
Bachelor of Arts - Youth Work
Eastern University
Master of Science - Organizational Development & Change
Case Western Reserve University - Weatherhead School of Business