Toluwani Babs-Ajayi
Denver
Summary
Analytical and people-focused professional leveraging psychology, economics, and computer science to support data-driven decision-making. Experienced in research, market analysis, and cross-functional leadership with a strong ability to understand human behavior and improve organizational performance.
Overview
2
2
years of professional experience
Work History
Marketing & Promotions Consultant
AfrobeatstotheWorld
Denver
10.2024 - Current
- Executed data-driven campaigns that increased ticket sales by 32% and expanded regional brand visibility.
- Conducted market and audience analysis to refine promotional strategy and raise event ROI.
- Collaborated with organizers on pricing, outreach, and sponsorship planning to maximize profitability.
Youth Basketball Coach & Counselor
University of Denver
Denver
08.2024 - Current
- Trained and mentored student-athletes ranging from preschool to high school, fostering discipline and sportsmanship.
- Adapted coaching techniques for different skill levels while maintaining structure and motivation.
- Guided scrimmages and strategic sessions to build team communication and decision-making under pressure.
Division I Student-Athlete — Men’s Basketball
University of Denver
Denver
06.2023 - 03.2025
- Balanced 20+ hours of weekly training with academic excellence, demonstrating discipline and resilience.
- Contributed to team success through leadership, teamwork, and strategic execution under pressure.
Education
Bachelor of Science - Psychology, Computer Science, Economics
University of Denver
Denver, CO06.2026
Skills
- Python
- UX Research (surveys, interviews, behavioral insights)
- Market Research
- Strategic Planning
- Event Management
- Public Speaking
Projects
Independent Research Lead — Engagement ROI Study, DU Micro-Credential Program, 09/25, Present, Designed a data-driven performance model for 5 major events, informing resource allocation and future funding., Led a mixed-method ROI study using surveys and data models to measure engagement, retention, and event impact., Analyzing engagement data to inform strategic planning and funding strategy for a 90+ member organization. Ethnographic Researcher — Online Psychedelic Communities, Independent, 2024, 2024, Conducted qualitative research on online psychedelic communities, analyzing language, culture, and identity formation., Produced thematic analysis on anonymity, harm-reduction discourse, and cultural diffusion within digital spaces.
Leadership And Community Involvement
- African Students United (ASU), President / Former VP and Marketing & Outreach Officer, 05/25, Present, Directed strategy and $4.4K budget for a 90+ member organization, boosting engagement by 45%., Built an ROI model tracking cost, attendance, and reach; cut avg cost per attendee to $4.80 and raised reach 40%., Led rebranding and partnerships with BSA, NSBE, and local brands, tripling visibility and sponsorship growth.
- National Society of Black Engineers (NSBE), Member, 2024, Present, Participated in professional development and career readiness workshops through NSBE’s regional network., Collaborated with DU NSBE leadership on career fair and industry outreach initiatives.
- Men’s Basketball, DU, Division I Student-Athlete, 06/23, 03/25, Balanced 20+ hours of weekly training with academic excellence, demonstrating discipline and resilience., Contributed to team success through leadership, teamwork, and strategic execution under pressure.
Timeline
Marketing & Promotions Consultant
AfrobeatstotheWorld
10.2024 - Current
Youth Basketball Coach & Counselor
University of Denver
08.2024 - Current
Division I Student-Athlete — Men’s Basketball
University of Denver
06.2023 - 03.2025
Bachelor of Science - Psychology, Computer Science, Economics
University of Denver