TODD RUSSELL
Arvada
Summary
High-performing commercial sales and operations leader with extensive experience in heavy-duty vehicle sales and aftermarket distribution. Demonstrated success in generating significant annual gross profit and scaling complex fleet accounts, including a defense contractor relationship that grew from 10 to 60 units annually through strategic execution and technical expertise.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Commercial Vehicle Sales | Medium Duty Ford & Isuzu
Rush Enterprises, Inc.
Commerce City
02.2021 - Current
- Generated $500K annual gross profit through targeted commercial vehicle sales strategies.
- Scaled a defense contractor account from 10 units to ~60 units annually over five years, establishing a long-term, high-volume revenue stream.
- Drive revenue and execution of Ford commercial vehicle solutions across municipal, utility, telecom, contractor, and fleet accounts.
- Developed and maintained strategic fleet accounts, aligning OEM programs with operational needs to enhance customer satisfaction.
- Manage complex, multi-stage deals involving upfits, logistics, financing, titling, and delivery coordination.
- Lead adoption of EV commercial platforms, guiding customers through incentives and operational considerations.
- Served as technical advisor, translating specifications into practical solutions that drove revenue growth.
- Partner with internal teams to streamline deal execution and reduce friction in high-value transactions.
Founder & National Distributor
Mile High Brake Supply
Arvada
08.2016 - 08.2021
- Founded and scaled a heavy-duty aftermarket brake distribution business serving the U.S. and Canada.
- Built national distribution network, increasing market reach in truck and coach segments.
- Led technical sales strategy and product positioning across multiple regions.
- Delivered nationwide product demonstrations and trained distributors, enhancing product knowledge and sales effectiveness.
- Managed international supplier relationships and cross-border logistics.
- Owned full P&L, pricing strategy, inventory planning, and account management.
- Developed tools improving product identification, efficiency, and sales performance.
- Established company as trusted technical resource, strengthening brand reputation in aftermarket sector.
Marketing & Sales Manager
Friction Systems
Arvada
01.2006 - 08.2016
- Directed U.S. and Canadian sales strategy across segments, enhancing market penetration and brand visibility.
- Led national sales, marketing, and technical support for heavy-duty and industrial friction products.
- Strengthened distributor relationships through education-driven sales approach, fostering collaboration and loyalty.
- Led training programs, trade shows, and national demonstrations, elevating product knowledge and engagement among stakeholders.
- Developed interchange systems improving distributor efficiency.
- Acted as technical authority on braking systems and industrial applications.
- Managed supplier coordination and inventory planning.
Director of Operations / Vice President of Operations
Hospitality Operations (Multiple Organizations)
01.1989 - 01.2006
- Led operations for multi-property resort and hotel portfolio across western U.S., enhancing guest experience.
- Managed 130+ employees across departments, fostering collaboration and operational efficiency.
- Led budgeting, forecasting, and cost control initiatives.
- Improved guest satisfaction and operational performance.
- Negotiated corporate and group contracts.
- Directed $2.5M renovation project, ensuring seamless operations and minimal guest disruption.
- Built and developed high-performing teams.
Education
Bachelor’s Degree - Geology
San Diego State University
San Diego, CAAssociate of Arts - General Studies
College of The Siskiyous
Weed, CASkills
- Commercial Fleet & Vehicle Sales
- Technical Sales & Product Expertise
- Deal execution
- Contract negotiation
- Strategic Account Development
- Revenue Generation & Account Growth
- P&L management
- Operations Leadership & Process Improvement
- Alternative Fuel Solutions
Certification
Motor Vehicle Sales License, Colorado
Timeline
Commercial Vehicle Sales | Medium Duty Ford & Isuzu
Rush Enterprises, Inc.
02.2021 - Current
Founder & National Distributor
Mile High Brake Supply
08.2016 - 08.2021
Marketing & Sales Manager
Friction Systems
01.2006 - 08.2016
Director of Operations / Vice President of Operations
Hospitality Operations (Multiple Organizations)
01.1989 - 01.2006
Bachelor’s Degree - Geology
San Diego State University
Associate of Arts - General Studies
College of The Siskiyous