TJ Kleven

• Created customer-facing service updates and PDFs through the Wells Fargo CEO platform, ensuring timely and accurate information delivery.
• Led QA reviews, kickoff communications, and Kanban board management for project tracking.
• Implemented workflow improvements that accelerated document publishing timelines.
• Partnered with marketing communications and user-assistance teams to improve cross-team efficiency.
• Produced training videos to onboard new employees and streamline knowledge transfer.

Managed and optimized content across 100+ websites, ensuring compliance with SLA standards to enhance user experience.

• Collaborated with cross-functional teams to create SEO-optimized digital content, boosting visibility and engagement.
• Analyzed performance metrics using Google Analytics, providing actionable insights that informed targeted content improvements.
• Analyzed performance metrics using Google Analytics to guide content improvements.
• Delivered insights linking targeted content changes to increased traffic and revenue.

• Streamlined JIRA/Kanban workflows and backlog management to optimize project tracking.
• Led transition documentation to ensure seamless integration between Wholesale and Retail Tridion environments.
• Used SDL Tridion CMS to maintain and deploy enterprise web content.
• Published service updates and alerts to enhance communication across multiple Wells Fargo divisions.
• Created and updated help documentation through collaboration with User Assistance teams.

• Produced SEO-focused content and updates for 250+ dealership websites, enhancing online visibility and user engagement.
• Conducted competitive research and performed website audits to identify optimization opportunities and inform content strategy.
• Led QA efforts to ensure UX, accessibility, code integrity, and editorial quality across all digital platforms.
• Maintained strict adherence to corporate and manufacturer brand standards.

• Authored operations manuals and maintenance documentation to enhance user understanding and compliance.
• Oversaw project scope and budgets, ensuring documentation was aligned with goals across multiple initiatives.
• Designed marketing collateral, including brochures and websites, to effectively communicate brand messaging.