Tiffany Coover
Experienced Growth, Customer Success & Partnership Leader
Denver,CO
Summary
Results-driven professional with extensive experience in sales, account management and partnerships within high-growth organizations, coupled with a strong track record of achieving exceptional results. Adept in healthcare interoperability standards including FHIR, HL7, CCDA, and HEDIS, with a solid understanding of CMS mandates, cloud platforms, EMRs, HIEs and employer benefits. Proven ability to leverage expertise in SaaS solutions to drive business growth and enhance client relationships. Actively involved in charitable functions, demonstrating a commitment to community engagement and social responsibility. Known for strategic thinking, effective communication, building strong relationships and a passion for leveraging technology to solve complex challenges.
Overview
17
17
years of professional experience
Work History
Healthcare Strategy & Growth Advisor
Various Series C Contracts
02.2022 - Current
- Develop and execute long-term strategic plans for sustained business growth, resulting in increased market share, and profitability.
- Negotiate lucrative contracts with vendors to secure favorable terms, while ensuring growth with those vendors.
- Increased company revenue by identifying and capitalizing on new growth opportunities through market expansion and product diversification.
- Implemented data-driven decision-making processes to optimize marketing strategies, leading to improved customer acquisition rates.
- Established strong partnerships with key industry players, enhancing the company''s reputation and enabling successful collaborations.
Sr. Director, Strategic Accounts/Partnerships
1upHealth
10.2022 - 10.2024
- Managed and grew multi-million-dollar strategic accounts/partnerships by partnering with executives, clinical, and engineering teams (185% growth YOY).
- Developed and implemented GTM playbooks to continue to foster relationships, and further expand product reach and adoption.
- Built and managed the channel partner program (payers, health systems, brokers, consultants, digital health, EHRs, PBMs, life sciences, providers).
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
- Directed the design and execution of a business transformation initiative to drive performance, profit optimization, and growth opportunities.
- Led the implementation of a Customer Advisory Board, successfully establishing a structured platform for gathering and integrating client feedback to drive strategic decision-making, and enhance product offerings.
- Implemented FHIR (Fast Healthcare Interoperability Resources), SaaS, HL7, and CCDA standards to enhance data exchange and interoperability across healthcare systems, improving the efficiency and accuracy of patient information management.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
Director, Partnerships
Omada Health
01.2020 - 02.2022
- Responsible for creating additional product expansion and RFP opportunities for all assigned alliances with a 130% close rate
- Led a team to drive the activation and success of Regional and National Strategic Alliances (Payers/Health Systems/Brokers/Consultants/Digital Health/EHRs/PBMs/Life Science, Providers)
- Worked closely with internal and external stakeholders to achieve business goals
- Built and expanded relationships by delivering customer insights to drive sales, repeat business opportunities, and increase market share.
- Collaborated with the Sr Director of Strategic Alliances and Alliance Delivery Leaders to drive weekly, monthly and quarterly planning and performance monitoring
- Responsible for building out relationship networks within alliances, mapping key internal contacts and commercial leaders to foster growth
- Created playbooks for maximizing growth and efficiency with Alliances, with a focus on cross functional coordination and scale
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Sr. Account Executive
Castlight Health, Inc.
10.2014 - 01.2020
- Responsible for growing and retaining a $10M book of business, with 110% net dollar retention in 2018.
- Negotiated and managed renewal and upsell contracting.
- Coordinated and influenced superior customer service delivery by developing and maintaining strong intercompany relationships.
- Developed and monitored client financial performance, including renewal planning, negotiation, and profitability levels.
- Established and maintained 'strong and appropriate' relationships with customers and consultants; ensured senior management had customer-specific board-level contacts.
- Expertly navigated the ever-changing healthcare landscape to remain informed, and to be able to provide advice and recommendations to customers for medical, pharmacy, dental, mental health, and engagement rewards.
- Exceeded 2017 with 105% net dollar retention, and $300K in annual upsells.
- Exceeded the 2016 sales goal by 465%, while also negotiating several contract renewals.
- Exceeded the 2015 sales goal by 382% and expertly negotiated the contract renewal of several large, California-based customers, which included an additional three terms and eliminated termination for convenience language.
Consultant/Project Manager
Mercer Consulting Group
06.2013 - 10.2014
- Led complex client engagements, including managing overall service delivery, strategy, financial evaluations, plan design, renewal, business placement, consulting on growing business trends, benchmarking, and other studies.
- Developed sophisticated design and renewal strategies, and drives the development of tools and solutions to address complex client issues.
- Accountable for revenue, profitability for client accounts, and projects while expanding existing and new client revenue; met over 110% of goals within 4 months.
- Monitor success and set the strategic direction of projects in terms of scope, budget, timeliness, and client satisfaction.
- Establish effective payer/vendor relationships to serve clients in procurement and administration.
- Delegated effectively to provide developmental opportunities to team members, while providing mentoring and coaching to direct reports and project team members.
- Championed continuous improvement efforts by identifying areas of inefficiency or suboptimal performance within projects or processes and proposing actionable solutions for resolution.
Strategic Account Manager
UnitedHealthcare
05.2010 - 04.2013
- Served as the primary point of contact for overall, day-to-day requests and service issues on large, complex accounts.
- Conducted utilization and cost analyses, drug utilization reviews and analyses, and formulary management.
- Drove process improvements across multiple teams to streamline workflows related to servicing our strategic partners.
- Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
- Monitored sales performance metrics to achieve strategic account objectives.
- Delivered an increase in overall revenue by successfully upselling products/services in line with customers'' evolving requirements.
Provider Network Account Manager & Senior Business Analyst
UnitedHealthcare
10.2008 - 05.2010
- Responsibilities included all related aspects of the claim system and claim business rules, claim systems utilization, capacity analyses, planning, reporting, ensuring data integrity, data security, and process optimization.
- Developed innovative approaches to claims issues while proactively developing solutions, as well as maintaining and managing relationships with a specific territory of providers.
- Utilized key knowledge of government Medicare/Medicaid programs, HCPCS, CPT, and ICD-9 coding knowledge, ACEP program audit/recovery efforts, provider inaccurate claim reconciliation/research, and financial trend analysis.
- Project managed and implemented an annual $7M mandated enhancement program for the State of Texas.
Education
Bachelor of Science - Clinical Psychology & Sociology
University of Colorado At Boulder
Boulder, CO08.2007
Skills
Client relationship management
Data-driven decision making
Partnership development
Strategic planning and execution
Timeline
Sr. Director, Strategic Accounts/Partnerships
1upHealth
10.2022 - 10.2024
Healthcare Strategy & Growth Advisor
Various Series C Contracts
02.2022 - Current
Director, Partnerships
Omada Health
01.2020 - 02.2022
Sr. Account Executive
Castlight Health, Inc.
10.2014 - 01.2020
Consultant/Project Manager
Mercer Consulting Group
06.2013 - 10.2014
Strategic Account Manager
UnitedHealthcare
05.2010 - 04.2013
Provider Network Account Manager & Senior Business Analyst
UnitedHealthcare
10.2008 - 05.2010
Bachelor of Science - Clinical Psychology & Sociology
University of Colorado At Boulder
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