Thompson Blankinship

• Executes digital marketing campaigns, including web, SEO/SEM, email (Marketo and HubSpot), social media, and display advertising to drive lead generation and global customer engagement
• Ensures designs and messaging are consistent across global communications and are developed per NobelClad brand guidelines
• Manages social media presence across all digital channels
• Tracks and reports on the lead generation of all digital marketing campaigns, ROI, and KPIs
• Brainstorms new and creative growth strategies and implement recommendations for improvement
• Coordinates post-sales customer surveys, and compiles results for sales teams
• Coordinates and writes digital newsletters
• Manages website (Adobe Experience Manager), collaborate with sales to create landing pages and optimize user experience
• Utilizes the analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Supports internal sales & marketing meetings, tradeshows, or customer events with digital logistics, coordination, and distribution of promotional items and/ or other event logistics as needed attending trade shows as needed
• Works with vendor partners as needed in developing advertising and marketing campaigns

• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.

• Created social media content with innovative brand messaging to support new product launches.

• Took ownership as project manager in the operations team - that included setting goals, recording milestones, implementing timelines, and providing resources to teammates to ensure success
• Worked with the Strategic Lead to manage the status, progress, and changes to any and all projects
• Coordinated with internal teams, such as designers, copywriters, and web developers, to ensure that all aspects of the project were completed on time and to the desired level of quality
• Extracted quantitative data and metrics related to the performance of the project during the 'live' phase and reported on them daily in a clear and consistent manner
• Contributed to the creation of marketing campaigns, such as setting up email automations, creating landing pages, SMS reminders etc.

• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

• Planned, designed, and scheduled phases for large projects.

• Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.

• Supported the Marketing Manager in creation and execution of automated workflows for multiple professions and brands
• Was responsible for pulling customer lists from database and uploading them in HubSpot
• Created segmentation for email deploys based on our marketing briefs
• Was responsible for pulling data and metrics associated with email sends and campaigns on a weekly basis
• Practiced effective time management, attention to detail, and delivery to market are key metrics of success in this role
• Executed, managed, and tracked marketing plans and associated campaigns elements such as editorial calendars and promotional calendars
• Effectively track campaign metrics through dashboards and collaborate with other marketing stakeholders for a comprehensive view of performance.
• Oversaw day-to-day marketing executional activities, including email marketing, direct mail, website experience, digital marketing analytics, database analytics
• Managed and organized multiple projects and campaigns simultaneously to meet desired product goals and timelines

• Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.

• Managed end-to-end execution of email marketing campaigns across multiple channels (such as member email, SMS, and push notifications) including campaign setup, list segmentation, content creation, testing, and deployment
• Developed and implemented email/SMS marketing automations such as our welcome series, abandoned cart series, buyers series, prospects/promotions series, etc. in our ESP Maropost and SMS platform SlickText
• Ideated and conducted A/B testing of email marketing content, including subject lines, body copy, CTAs, and creative assets
• Collaborated with cross-functional teams (e.g., marketing, design, product) to gather content, assets, and information for email campaigns to develop engaging assets that drive results
• Monitored email marketing KPIs, prepared reporting, and provided actionable insights to improve campaign effectiveness
• Ensured compliance with email marketing privacy and regulations, such as CAN-SPAM and GDPR
• Developed and maintained an email marketing calendar, ensuring timely and relevant communication
• Conducted periodic competitive analysis of email marketing strategies and recommended improvements to stay ahead of the curve

• Worked in the Intensive Care Unit (ICU) helping advise patients on how to improve their mental and physical well-being through therapeutic practices
• Maintained daily program structure by following program schedule that I helped create - including 1:1 therapeutic sessions
• Completed observation rounds and safety checks as ordered by physician - performed every 15 min to ensure the utmost safety of our patients
• Worked with patients on de-escalation and implementing coping skills per treatment plan in an effort to maintain crisis intervention and crisis management
• Meal Support for patients in eating disorder program - gained hands on experience with the health and wellness audience on an extreme spectrum
• Completed documentation and data entry to ensure we consistently had proper documentation to view trends of patients and their habits

• Facilitated group therapy sessions for diverse populations, fostering a supportive environment for personal growth and healing.

• Advocated for client access to necessary resources within the community or healthcare system as needed to promote overall wellbeing.

• Setup and edited blog posts, resource pages and landing pages, as well as assisted with SEO, testing and optimization, web forms, URL tracking parameters, short links, performance monitoring, channel reporting, etc. in WordPress
• Built out emails in Infusionsoft/Keap, as well as assisted with testing and optimization, automated messages and journeys, target audience segmentation, subscriber acquisition and retention, performance monitoring, channel reporting, etc.
• Was responsible for building awareness of the company for both employees and clients through developing and executing marketing strategies to meet employee and client needs
• Crafted and oversaw social media marketing (Facebook, Instagram, LinkedIn, etc.) as well as our internal e-commerce (online training textbooks, online training courses, etc.)
• Supervised the Online Training Coordinator to ensure online training sites are running efficiently
• Worked with clients that had developmental and behavioral deficitsspecifically through Applied-Behavior Analysis (ABA)

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Took charge of the online marketing of our continuing education courses, handled the development of our multimedia/instructional materials and trainings
• Developed relationships with prospective and current clients through phone, email, social media, and professional networking to sell and advertise our course and meet monthly quota requirements in accordance with Consultants for Children, Inc.’s policies and procedures
• Attended fundraisers and events in order to network with like-minded businesses in an effort to market our services to those searching for aid
• Performed therapeutic practices with children and young adults that had intellectual and developmental disabilities through the primary practice of Applied-Behavior Analysis (ABA)

• Supported a therapeutic environment, while ensuring the safety and well-being of the individuals we served.
• Conducted daily living activities, including health & hygiene management, cooking, cleaning, and recreation
• Followed and implemented behavioral support plans
• Documented shift reports, incident reports, and individual progress notes.

• Assisted with crisis intervention to de-escalate challenging behavior and maintain peaceful encounters.

• Addressed emergency situations calmly and effectively, prioritizing the safety of both clients and staff members involved.

• Studied and became certified as a Registered Behavioral Technician (RBT) utilizing behavioral psychology with children and young adults on the autism spectrum
• Provided 40 hours of 1:1 in-home “sessions” a week with clients around the Denver metro area
• Gained hands-on interactions and clinical experience related to behavioral psychology as a whole
• Held private training sessions with parents to implement goals/techniques set by the Board Certified Behavior Analyst (BCBA)

• Delivered compassionate care under challenging circumstances, consistently demonstrating resilience and adaptability when faced with unexpected obstacles or setbacks in patient progress.

• Exceeded Fundraising goals set by supervisor by 10%
• Assigned most difficult calls due to high success rate
• Recognized and rewarded for high rate of 1st time pledges
• Recognized for outstanding phone manner and work ethic

• Prepared the takeout station, expo window, hostess stand, or server duties upon coming into my shift
• Memorized the vast menu in order to provide customers with the best suggestions
• Ensured customers received their food as soon as it was prepared by the kitchen through managing expo
• Responsible for taking orders and making sure they were correct before bringing them to the customer
• Processing payment on digital systems and handling cash