Thomas Pruchinski

Drive increased user activation, monetization and retention through running product A/B tests, feature development, email, push and other messaging.

• 100%+ increase in free to paid conversion rate & rate of sign-up to paywall reached
• Moved (dumb) emails & push notifications from server to data-rich, automated tool that enabled personalization, deeper performance insights & data-based improvements
• Drove development & adoption of new AI features

Oversaw guest posting campaigns on high-authority sites to drive organic search traffic for clients.

• Developed automated email outreach strategy that saw continual improvement through regular testing and analysis
• Managed team of writers and assistants

Oversaw growth from $2k to $20k at small SaaS company throughemail marketing, content marketing, partnerships & affiliate marketing.

• Managed sponsored products advertising & direct-response marketing with partners.
• Managed team of graphic designers to create labels & creatives for product listings & ads

• Decreased CPA for free trial product from $100 to $20 using Google AdWords
• Improved average Amazon product ranking by 58% through listing optimization
• Built email marketing campaign to drive 4 weeks of 15% subscription growth