THADDEUS SHOVLAIN
Windsor
Summary
Driven, self-motivated, high achieving beverage sales professional with twenty-three years of experience in the Adult Beverage industry, which includes developing wholesaler sales and chain account management. Recognized for excellent ability to build and maintain vertical relationships internally and with external customers. Strong communication skills and commitment to customer service. Results-driven Region Manager known for high productivity and efficient completion of tasks. Possess specialized skills in strategic planning, team leadership, and market analysis. Excel in communication, problem-solving, and adaptability, using these soft skills to lead teams effectively and achieve goals.
Overview
30
30
years of professional experience
Work History
North Central Region Manager
J. Garcia Carrion s.a.
Madrid
01.2024 - Current
- Company Overview: JGC is Europe’s largest wine producer, the 4th largest in the world, and the largest sparkling producer in the world. Relatively unknown in the US market, the company has finally invested in gaining a foothold in the US.
- Build annual goals and strategic plans with distributor partners.
- JGC is Europe’s largest wine producer, the 4th largest in the world, and the largest sparkling producer in the world. Relatively unknown in the US market, the company has finally invested in gaining a foothold in the US.
Senior Director of National Accounts
BREAKTHRU BEVERAGE GROUP
Cincinnati
04.2020 - 12.2023
- Led team of National Account Managers and market-level Key Account Managers to drive sales efforts in Kroger.
- Responsible for $250M in Wine, Spirits and Beer sales revenue within the company’s largest customer.
- Manage, motivate, train and foster career development of direct reports.
- Execute and drive company plans to achieve desired results for depletions and PODs.
- Lead programming, assortment, and pricing sales efforts within the customer.
- Work with market operations to forecast product orders.
- Establish Kroger annual operating plan objectives with key suppliers and collaborate to achieve targets.
- Work with BBG senior leadership to align company strategy with the customer’s plans.
Managing Director of Chains
ste. michelle wine estates
Cincinnati
11.2018 - 04.2020
- Led team of four local National Account Managers to drive sales efforts in Kroger, Costco MW, Wholefoods, WinCo, Lucky’s Market’s, Ingles, and RaceTrac.
- Manage, motivate, train and foster career development of direct reports.
- Work with VP and Regional VPs on account updates and correct forecasting.
- Execute and drive company plans to achieve desired results for depletions and PODs.
- Communicate to SMWE executive management team about account plans that affect operations, finance, and marketing.
- Manage the NAMs providing leadership and developmental feedback to build a high functioning team.
- Fiscal responsibility for team budgets including departmental and direct spending amounting to $2.1M.
- Oversee national retail pricing to ensure brand standards are within guidelines.
- Point person with distributors to align goals and expectations for sales numbers and distribution. Coordinate planning meetings with distributor account reps and SMWE team leads.
National Sales Manager – Kroger Team
Heineken USA
Cincinnati
08.2016 - 11.2018
- Led team of four local Chain Sales Managers to drive sales efforts in the 16 coordinated Kroger divisions.
- Leadership role with Joint Business planning within our team and engaging Kroger Beer Team.
- On boarded two new CSM team members, quickly bringing them up to speed on role and customer.
- Improved national program displays by 16 weeks, from 2017 to 2018.
- Headed national execution efforts through recruitment of the majority of HUSA’s commercial organization, delivering 8% above aggressive target execution levels.
- Exceeded 2017 distribution goal by 23%.
Key Account Manager – Kroger Team
Heineken USA
Phoenix
09.2008 - 08.2016
- Managed plan to achieve sales and execution targets in Smith’s, Fry’s, Fred Meyer, QFC, and King Soopers divisions.
- Last year, secured one third the beer pallet displays in Fry’s with a five share; overall display support +30%.
- Drove execution of HUSA ad features and displays; +80% Quri levels in Fry’s and Smith’s.
National Account District Manager
Heineken USA
Phoenix
05.2007 - 09.2008
- Recruited to Heineken USA to manage the regional chain accounts, within with Southwest, as well as act as market expert, information conduit, and execution driver for national chain activity.
- Accounts included but were not limited to Fry’s, Smith’s, Albertson’s, CVS, Walgreen’s, 7-Eleven, Circle K, and Quiktrip.
National Account Manager
The Gambrinus Company
Phoenix
11.1999 - 04.2007
- Assigned Albertson’s corporate, Boise, Idaho, representing TGC brands for the entire country in addition to 15 chain call points within Arizona, New Mexico, Colorado, and Utah including Fry's, Bashas', Safeway, Walgreen's and Smith's.
- Responsible to develop sales and marketing plans for all assigned accounts through a tactical budget of $215,000 annually.
- In 2007, across all my accounts, I exceeded feature goal by 22% and sales volume goal by 15%. Display-take was 52% above goal.
- High-end validator for Albertson’s in 2005 - 2007.
Retail Account Executive
Coors Brewing Company
Salt Lake City
07.1997 - 11.1999
- Responsible for 14 chains across the West and developed sales and marketing plans for national grocery and convenience chains including 7-Eleven, Smith’s, Albertson’s, and Super Target.
- In 1999, captured 33% of the beer ads in the Utah market with a 19% share. In assigned chains, ad Feature activity was up 15% and display activity increased 80%.
Field Sales Manager
Coors Brewing Company
Salt Lake City
08.1995 - 07.1997
- Worked closely with Utah Coors distributor with responsibilities that included coaching and counseling distributor sales personnel through the CBC proven sales processes.
- Managed a CBC Retail Specialist and a cooped Merchandiser. I was responsible for their training & development, as well as performance evaluations.
- Reversed several years of negative sales trends and secured 4.5% growth versus competition declines resulting in Coors market share gains during flat market growth.
Education
Master of Business Administration - Marketing certificate
Westminster University
Salt Lake City, Utah08.1999
B.A. - Business Administration, Marketing/ Sociology
Western State Colorado University
Gunnison, Colorado08.1993
Skills
- Microsoft Office (Word, Excel, PowerPoint)
- Nielsen
- IRI
- Spectra
- Cicerone level 1
- Strategic planning
- Sales forecasting
- Budget management
- Market analysis
- Account management
- Customer relationship management
- Private pilot
- Scuba certified
- Martial artist
Timeline
North Central Region Manager
J. Garcia Carrion s.a.
01.2024 - Current
Senior Director of National Accounts
BREAKTHRU BEVERAGE GROUP
04.2020 - 12.2023
Managing Director of Chains
ste. michelle wine estates
11.2018 - 04.2020
National Sales Manager – Kroger Team
Heineken USA
08.2016 - 11.2018
Key Account Manager – Kroger Team
Heineken USA
09.2008 - 08.2016
National Account District Manager
Heineken USA
05.2007 - 09.2008
National Account Manager
The Gambrinus Company
11.1999 - 04.2007
Retail Account Executive
Coors Brewing Company
07.1997 - 11.1999
Field Sales Manager
Coors Brewing Company
08.1995 - 07.1997
Master of Business Administration - Marketing certificate
Westminster University
B.A. - Business Administration, Marketing/ Sociology
Western State Colorado University