Tatiana Serrano Sarmiento
New York,NY
Summary
Accomplished sales leader with 10 years of experience in the technology industry, specializing in renewals and expansion within the LATAM market. Proven ability to exceed quotas, as demonstrated by achieving up to 150% in renewal and expansion results at Google and Linkedin. A strategic relationship manager, fluent in Spanish, English, and Portuguese, adept at driving customer success and revenue growth through effective negotiation and go-to-market strategies.
Overview
11
11
years of professional experience
Work History
Latam & Canada: Google Cloud Security Sales Specialist Leader
Google
New York
2024.01 - Current
- Led the Google Cloud Security renewals sales team for the Latam and Canada regions, achieving more than 160% of the total renewal and expansion target of the last 2 years.
- Drove on-time renewals and nurtured customer relationships by implementing strategic initiatives to proactively engage with customers and demonstrate the ongoing value of our cybersecurity solutions.
- Served as the interim Regional Manager for the US and Latam for four months, ensuring leadership continuity and seamless team operations.
US, Canada & Latam Security Enterprise Relationship Manager
Google
New York
2023.01 - 2024.01
- Exceeded the annual quota by achieving 150% of the VirusTotal renewal and expansion target in 2023 by proactively advising clients and identifying new growth opportunities.
- Managed all customer relationships and renewal activities for VirusTotal across the Americas, ensuring high levels of customer satisfaction.
Enterprise Strategic Account Specialist - Google Workspace
Google
Bogotá D.C.
2020.01 - 2023.01
- Consistently surpassed targets by achieving 120% of new, renewal, and expansion quotas in 2020, 97% in 2021, and 85% in 2022.
- Partnered with enterprise accounts across Colombia, Peru, Ecuador, Central America, and the Caribbean to drive digital transformation and secure renewals through tailored sales strategies.
Corporate Relationship Manager Latam - Sales Solutions
LinkedIn
São Paulo
2018.01 - 2020.01
- Drove high renewal rates by successfully embedding Sales Navigator as a primary prospecting tool for LATAM clients.
- Trained and supported client sales teams to leverage the platform, identify market opportunities, and achieve sales quotas.
Key Account Manager Europe and Asia
Intermarketing Express
Bogota
2014.09 - 2018.01
- Increased annual international distribution sales by 40% through proactive account management and strategic advisory.
- Managed a diverse portfolio of over 70 clients across Europe and Asia, overseeing contract renewals and ensuring client retention and growth.
Education
Executive Education: Leadership -
Columbia University
New York2025-09
Master's degree - International Business
IÉSEG School of Management
Lille, France01.2013
Bachelor's degree - Business Administration and Management, General
Colegio De Estudios Superiores De Administración
Colombia01.2012
Skills
- Customer relationship management
- Strategic planning
- Project management
- Sales strategy development
- Data analysis
- Negotiation techniques
- Sales strategies
- Cybersecurity sales
- Cybersecurity
Languages
- Spanish, Native or Bilingual
- English, Native or Bilingual
- Portuguese, Full Professional
Awards
- Google - Global Renewal Google Cloud Security Award
- Google Colombia Good Vibe Award
- LinkedIn Relationship Matters
- Best cumulative Grade average, University (Colegio de Estudios Superiores de Administración)
- Learn LinkedIn Sales Navigator: Social Selling
- Host Google Cloud Podcast in LATAM “Voces de la Nube
Timeline
Latam & Canada: Google Cloud Security Sales Specialist Leader
Google
2024.01 - Current
US, Canada & Latam Security Enterprise Relationship Manager
Google
2023.01 - 2024.01
Enterprise Strategic Account Specialist - Google Workspace
Google
2020.01 - 2023.01
Corporate Relationship Manager Latam - Sales Solutions
LinkedIn
2018.01 - 2020.01
Key Account Manager Europe and Asia
Intermarketing Express
2014.09 - 2018.01
Executive Education: Leadership -
Columbia University
Master's degree - International Business
IÉSEG School of Management
Bachelor's degree - Business Administration and Management, General
Colegio De Estudios Superiores De Administración