Tanya Sandoval
Summary
Proficient in Marketo and Salesforce Marketing Cloud, I specialize in automating workflows and optimizing campaigns. Skilled in segmentation, personalized marketing, and metrics analysis, I excel in crafting impactful email campaigns and enhancing user experience through content personalization. Experienced in integrating automation systems and CRM, I support teams in digital marketing strategies to drive innovation and achieve results.
Overview
2
2
years of professional experience
2
2
Languages
Work History
Digital Customer Relationship Graduate
Schneider Electric
05.2023 - Current
- Mastery of automation tools such as Marketo, Salesforce Marketing Cloud
- Development and optimization of automated workflow processes
- Advanced segmentation and personalized campaign targeting
- Creation and optimization of email marketing campaigns and landing pages
- Integration of systems between automation platforms and CRM
- Content personalization based on user behaviors
- Continuous optimization of user experience (UX)
- Lead management and application of lead scoring models.
- Worked effectively in fast-paced environments.
Sales E-commerce Intern
Procter & Gamble
07.2022 - 01.2023
- Commercial Management of E-commerce Channel Customers
- Planning, Monitoring, and Controlling E-commerce Sales Fundamentals for P&G Colombia
- Ensuring Content, Initiatives, and Portfolio Availability for the E-commerce Channel
- Monitoring and Controlling Omni-channel Executions.
Education
Bachelor of Engineering - Agroindustrial Production Engineering
University of La Sabana
Chia, Colombia03.2023
Skills
- Digital Literacy
- Analytical Skills and Problem-Solving
- Leadership
- Continuous Learning
- Time Management and Organization
Languages
English
Upper intermediate
B2
Spanish
Proficient
C2
Certification
- Certified in Marketo Knowledge, Schneider Electric
- Think Outside the Inbox: Email Marketing, Google Course Certificate
- Digital Marketing Basics, Google Course Certificate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Customer Relationship Graduate
Schneider Electric
05.2023 - Current
Sales E-commerce Intern
Procter & Gamble
07.2022 - 01.2023
Bachelor of Engineering - Agroindustrial Production Engineering
University of La Sabana
Hobbies
Language learning, Traveling, Tennis, Cooking or gastronomy
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