Sylvia Zuber
Summary
Accomplished Senior Manager with +15 years taking healthcare products from concept to market in the area of EMEA. With a proven track record at GEHE Pharmahandel GmbH/McKesson, specializing in strategic planning and cross-functional collaboration. Expert in launching products and driving market growth, demonstrated through innovative product roadmaps and effective leadership.
Skilled at navigating complex web of suppliers, manufacturing collaborators and supply chain partners needed to bring production plans to fruition. Specializing in pharmaceutical industry products such as OTC; medical devices; home care and medical cosmetics. With willingness to learn and adapt to any field.
Overview
23
23
years of professional experience
Work History
Senior Product Manager Private Label
GEHE Pharmahandel GmbH/McKesson
01.2015 - 07.2021
- Set up of the new business unit “private label medical”.
- International sourcing of licenses, price and contract negotiation
- Managing the portfolio: launch & line extension, as well as pricing strategies.
- Develop and drive go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
- Increasing product adoption by identifying customer needs and developing innovative product features.
- Training of the field sales team & training/speaker at the GEHE HCP-Academy.
- Consultancy to the group of “McKesson” and its 40 country organizations.
Freelancer: Senior Product Manager
Pharmagroßhändler Apromed GmbH
05.2012 - 12.2014
- Preparation of decision-making documents, analyses for the management.
- Acquisition of cooperation partners; establishing the framework for collaboration with sales partners.
- Creation and implementation of direct marketing materials.
Senior Product Manager
Chemische Fabrik Kreussler GmbH
09.2008 - 04.2012
- Expansion and brand management of the OTC dental business unit.
- Budget planning and tracking; analysis of market and sales data.
- Intern. product launches: Germany; Austria; Switzerland & France.
- Negotiation of wholesale terms and the annual review meetings.
- Mentored junior Product Managers in effective project management techniques and industry best practices.
- Leadership: Functional and disciplinary leadership of the product management team; Functional leadership of the field sales team.
Freelancer: Marketing Manager
Diff. Customers
04.2006 - 07.2008
- Conception, steering and execution in the field of marketing.
- Product management and supervision across the entire product life cycle.
- Conception and execution of an online presence.
- Creation of the corporate identity and its adaptation to all communication materials.
- Market analysis regarding product imports.
- Development and expansion of customer relationships.
Client Advisor & Medical Writer
Advertising Agency Schmittgall GmbH
06.2001 - 03.2006
- Development and implementing marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosting brand awareness and generated leads while managing internal and external marketing campaigns and programs in the sector of B2B and B2C.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Contend/Copywriting for: PR and POS actions; radio spots; mailings.
Marketing Assistent
Novartis/Azupharma GmbH & Co. KG
10.1998 - 05.2001
- Conceptual development of POS activities and marketing campaigns; monitoring of sales/revenue forecasts.
- Briefing and management of external service providers: advertising agency, PR agency and call center.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Support and training the field sales team.
- Coordinate trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
Trainee
Brechtefeld & Partner GmbH, Consulting
03.1998 - 08.1998
- Attend training courses concerning onboarding for a project in Mali/West Africa - regarding the assessment of the company's creditworthiness: analysis of target vs. actual comparison.
- The project was terminated by the end-client "Federal Ministry for Economic Cooperation and Development" due to concerns over the potential insolvency of the assessed company.
Education
Bachelor of Science - Economics
Akademie Für Fach- Und Führungskräfte GmbH
Stuttgart02.1998
Skills
- Business case development & Product launches
- Cross-functional collaboration in global teams within a matrix organization
- Product roadmaps & Product lifecycle management
- Budget forecasting & Pricing strategy
- Decisive and ready to accept responsibility
- Strategic planning, Alignment & Brand positioning
- Contract negotiation
- P&L management
- Ability to persuade, build networks, understand organizational and content-related complexities and manage conflicts
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Advanced (C1)
Spanish
Elementary (A2)
Italian
Elementary (A2)
Timeline
Senior Product Manager Private Label
GEHE Pharmahandel GmbH/McKesson
01.2015 - 07.2021
Freelancer: Senior Product Manager
Pharmagroßhändler Apromed GmbH
05.2012 - 12.2014
Senior Product Manager
Chemische Fabrik Kreussler GmbH
09.2008 - 04.2012
Freelancer: Marketing Manager
Diff. Customers
04.2006 - 07.2008
Client Advisor & Medical Writer
Advertising Agency Schmittgall GmbH
06.2001 - 03.2006
Marketing Assistent
Novartis/Azupharma GmbH & Co. KG
10.1998 - 05.2001
Trainee
Brechtefeld & Partner GmbH, Consulting
03.1998 - 08.1998
Bachelor of Science - Economics
Akademie Für Fach- Und Führungskräfte GmbH
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