Susanne Valdez
Denver
Summary
Accomplished leader with exceptional expertise in sales, project management, and leadership within the public safety industry. A diverse career spanning account management, consulting, training, and software implementation, providing a unique perspective on both the operational and technical needs of domestic and international clients. Bringing over 20 years of experience in public safety—from frontline field operations and communications center leadership to private-sector innovation in public safety software. Proven ability to bridge the gap between technology and operational needs, ensuring successful implementation, adoption, and optimization of mission-critical solutions. Adept at building strategic relationships, driving revenue growth, and delivering impactful training programs to enhance efficiency in emergency response and law enforcement sectors. Dedicated and focused project management specialist with several years of experience excelling at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Flexible, detail-oriented and adaptive team player with expertise in equipment operation, staff training and development, customer service and process improvements.
Overview
32
32
years of professional experience
Work History
Account Manager
CentralSquare Technologies
Lake Mary
01.2025 - 06.2025
- Strategic Sales & Revenue Growth – Develop and execute targeted sales strategies, consistently exceeding revenue goals and driving business expansion.
- Contract Negotiation & Business Development – Manage pricing, contracts, and service agreements to maximize profitability while securing new business opportunities through market research.
- Cross-Functional Collaboration – Work closely with internal teams to deliver customized solutions, streamline processes, and enhance client outcomes.
- Performance Metrics & Forecasting – Track KPIs, revenue forecasts, and sales documentation to ensure goals are met, leveraging Salesforce (CRM) for process optimization.
- Industry Representation & Thought Leadership – Serve as a company representative at trade shows, product demonstrations, and public safety forums, driving brand awareness and industry engagement.
- Managed multiple accounts simultaneously while meeting deadlines.
- Developed pricing models for various products and services based on market conditions.
- Attended trade shows and conferences as a representative of the company.
- Developed strategies to increase revenue from existing accounts.
- Negotiated contracts with clients to maximize revenue potential.
- Negotiated contracts with clients to maximize profitability.
- Solicited feedback from customers on their experience with products or services.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Maintained accurate records of all customer interactions in the CRM system.
- Generated leads through cold calling activities.
- Resolved customer complaints in a timely manner.
- Developed successful customer relationships to boost sales opportunities.
Singapore Civil Defense Ministry
06.2021 - 01.2024
- Customized CAD/Mobile Rehost for use in Singapore. CAD/Mobile/GIS rehost with custom development.
City of Honolulu
HI
10.2018 - 07.2022
- The City of Honolulu has over 2000 uniformed staff. Solution: Deployment of CentralSquare CAD/Mobile with 10 interfaces and four data conversions.
Placer County
CA
01.2019 - 02.2022
- Two phase Enterprise RMS/CIBRS project. Project also included custom development and data conversion.
Jeffcom 911
CO
02.2017 - 03.2018
- Deployment of CentralSquare CAD/Mobile and installation of system and third-party hardware. Project consolidated eight agencies into a new Consolidated Center. Implemented 10 interfaces along with CAD/Mobile.
New World/Tyler Technologies
01.2007 - 01.2011
- Responsible for discovery, implementation, training and Go Live of CAD/Mobile and Records systems.
CAD/Mobile Business Analyst
Motorola Solutions
01.2006 - 01.2007
- Evaluated business processes for improvement opportunities through automation or streamlining.
- Facilitated brainstorming sessions with cross-functional teams for problem solving activities.
- Analyzed existing systems and processes to identify areas of improvement.
- Prepared documentation summarizing findings from stakeholder meetings and workshops.
- Created detailed process flows and user stories to document system requirements and design solutions.
- Provided technical support during user acceptance testing cycles.
- Conducted interviews with subject matter experts to gather information on existing systems and procedures.
- Assisted in developing training materials for internal staff on new products or services.
- Designed test plans, scenarios, scripts, cases, and results matrices to validate system functionality.
- Delivered timely support by tracking issues and communicating resolutions to end users.
- Managed and led meetings and workshops with multiple departments to solidify requirements.
- Suggested changes to senior management using analytics to support recommendations and actively participated in the implementation of approved changes.
Officer, Sergeant, Shift Commander, SORT Team
Colorado Dept of Corrections
01.1993 - 01.2006
- Responsible for training new CO’s and supervising a team of CO’s. Regularly ran a shift as Shift Commander.
Education
Associate of Arts - Liberal Arts and General Studies
Community College of Aurora
Aurora, Colorado05.2000
Skills
- Public Safety Industry Knowledge – Deep understanding of police, fire, EMS, and corrections operations and the software solutions that support them
- Customer Success & Project Management – Proven track record in guiding clients from lead development to successful implementation and beyond, ensuring high adoption and retention
- Public Speaking & Presentations – Strong ability to deliver industry presentations, client demos, and executive briefings with clarity and impact
- Executive Communication & Leadership – Skilled in engaging internal and external leadership, facilitating strategic discussions, and driving consensus
- Team Leadership & Cross-Functional Collaboration – Effective in leading teams, working across departments, and thriving in fast-paced environments
Projects
Jeffcom 911, CO February 2017 – March 2018 Deployment of CentralSquare CAD/Mobile and installation of system and third-party hardware. Project consolidated eight agencies into a new Consolidated Center. Implemented 10 interfaces along with CAD/Mobile., City of Honolulu, HI – CAD/Mobile October 2018 –July 2022 The City of Honolulu has over 2000 uniformed staff. Solution: Deployment of CentralSquare CAD/Mobile with 10 interfaces and four data conversions., Placer County, CA – RMS/CIBRS January 2019 – February 2022 Two phase Enterprise RMS/CIBRS project. Project also included custom development and data conversion., Singapore Civil Defense Ministry – Customized CAD/Mobile Rehost for use in Singapore. June 2021 -January 2024 CAD/Mobile/GIS rehost with custom development.
Timeline
Account Manager
CentralSquare Technologies
01.2025 - 06.2025
Singapore Civil Defense Ministry
06.2021 - 01.2024
Placer County
01.2019 - 02.2022
City of Honolulu
10.2018 - 07.2022
Jeffcom 911
02.2017 - 03.2018
New World/Tyler Technologies
01.2007 - 01.2011
CAD/Mobile Business Analyst
Motorola Solutions
01.2006 - 01.2007
Officer, Sergeant, Shift Commander, SORT Team
Colorado Dept of Corrections
01.1993 - 01.2006
Associate of Arts - Liberal Arts and General Studies
Community College of Aurora
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