Steve Bitter
Monument
Summary
Communications Consultant with 19 years of digital and traditional marketing experience that includes employment with four major sports organizations. Consummate team player that constantly seeks improvements in team unity and culture. Enjoys distilling information into understandable, practical and actionable data for colleagues, ranging from entry-level to c-suite leadership.
Overview
18
18
years of professional experience
Work History
Digital Marketing and Communications Consultant
Freelance
01.2016 - Current
- Consults with professional and Olympic-level athletes regarding personal brand, social activity, and sponsorships.
- Performs marketing, search optimization and social media services for clients.
- Creates comprehensive marketing strategy for clients based on business goals and objectives.
- Provides off-page recommendations to increase organic rankings and traffic.
Senior Public Relations Account Manager
Breaking Limits
11.2021 - 06.2023
- Managed media and public relations for 6 higher education campuses in major media markets.
- Advised senior leadership regarding media strategy in relation to campus events and announcements.
- Secured media coverage with major media outlets on behalf of clients.
- Achieved millions of media impressions for clients with local market coverage.
Alumni Association Coordinator
United States Olympic And Paralympic Committee
06.2017 - 10.2019
- Lead project manager for Team USA’s first ever online social networking platform for Olympians and Paralympians.
- Managed Team USA’s Alumni micro-website on TeamUSA.org and social media engagement.
- Created and published branding standards for Olympians and Paralympians.
Digital and Social Media Manager
USA Cycling
12.2014 - 12.2015
- Executed a social media campaign at Road World Championships with an 12M organic reach.
- Organically grew all corporate social media accounts by over 100%.
- Acted as media relations contact at national championship events nationwide.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Internet Marketing Specialist
Vertical Measures
02.2014 - 11.2014
- Targeted and acquired high-ranking links for client websites that positively affected search rankings
- Trained new employees per management’s request
Marketing Manager
Bulwark Exterminating
01.2010 - 12.2013
- Developed content for 50+ websites and blogs to achieve search optimization and ranking goals
- Secured on-air press coverage for ownership and brand
- Ensured national paid search campaigns achieved desired ROI against monthly budget
Junior PR Coordinator
Cooley Enterprises
09.2008 - 12.2009
- Provided public relations research and ideation
- Translated clients collateral into Spanish
Academic Counselor
University Of Phoenix
03.2007 - 09.2008
- Advised university students regarding course and degree requirements
- Maintained student enrolled above required goal
Shipping and Receiving Specialist
Nike
09.2006 - 06.2007
- Catalogued and prepared retail goods for showroom
- Assisted up to 30 customers daily regarding sizing, accessories and product features.
Education
Bachelor of Arts - Public Relations
Brigham Young University
Provo, UTSkills
- Public and Media Relations
- Digital Marketing
- Social Media Strategy
- Content Management
- Search Engine Optimization
- Communications
- Brand Management
- Web Content Creation
- Communication Strategy Development
- Public Speaking
- Influencer Development
- Project and Time Management
Accomplishments
- Wrote and provided personal branding courses to professional sports teams
- Executed largest social campaign in USA Cycling’s history
- Created individual chapter websites for Team USA’s Alumni Association
- Secured numerous primetime news segments for employer and clients
Timeline
Senior Public Relations Account Manager
Breaking Limits
11.2021 - 06.2023
Alumni Association Coordinator
United States Olympic And Paralympic Committee
06.2017 - 10.2019
Digital Marketing and Communications Consultant
Freelance
01.2016 - Current
Digital and Social Media Manager
USA Cycling
12.2014 - 12.2015
Internet Marketing Specialist
Vertical Measures
02.2014 - 11.2014
Marketing Manager
Bulwark Exterminating
01.2010 - 12.2013
Junior PR Coordinator
Cooley Enterprises
09.2008 - 12.2009
Academic Counselor
University Of Phoenix
03.2007 - 09.2008
Shipping and Receiving Specialist
Nike
09.2006 - 06.2007
Bachelor of Arts - Public Relations
Brigham Young University
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