Stephen Moon
Denver
Summary
Results-driven, creative leader with a proven track record of transforming global and regional brands, increasing brand engagement and revenue growth by over 90%, Expertise in omnichannel brand and product campaign development, optimizing retail, wholesale, network, media, and eCommerce strategies for 100% market alignment. Skilled in creative ideation and execution, enhancing campaign performance by 85%. Led marketing teams to achieve 100% compliance with
brand standards and strategic goals. Spearheaded business growth initiatives resulting in 25MM revenue growth, boosting customer and client retention YOY. Demonstrated success in consumer goods, retail, and service industries, driving innovation and creative excellence.
Overview
24
24
years of professional experience
Work History
SR. DIRECTOR CREATIVE AND BRAND
Rebalance Health, Boulder,
Boulder
11.2023 - Current
- Developed and executed comprehensive branding, marketing, and product development strategies, increasing brand awareness by 90% and driving engagement for an innovative health and wellness supplement brand.
- Led and collaborated with multi-agency teams to implement strategic media , PR, and marketing campaigns, improving customer engagement by 85%, while leveraging social trends in health and hormones.
- Designed and optimized e-commerce platforms for both direct-to-consumer and MLM networks, enhancing user experience and increasing online sales conversions by 45%.
- Collaborated and directed multidisciplinary teams, aligning customer insights, data, media, technology, and experience design to improve operational efficiency by 90%, and maximize brand growth.
VP GROUP CREATIVE DIRECTOR
The Integer Group/Omnicom Group
Denver
01.2004 - 04.2023
- Developed and executed strategic plans in partnership with multi discipline teams, brand and seasonal product campaigns, and creative initiatives, increasing retail sales by 75% across 10 categories, and achieving long-term revenue growth.
- Exceeded brand and retailer category sales quotas by 100% and boosted profitability by 85% through data-driven campaigns, sales strategies, and targeted business planning.
- Led cross-functional collaboration with Account, Strategy, Experience Design, Project Management, Technology, and Media teams, strengthening client/vendor relationships, and increasing client retention by 85%.
- Managed and partnered with external agencies and internal teams, driving 100% achievement of profit targets, and delivering high-impact creative excellence.
MARKETING/Associate Creative Director
Jack Black LLC
Dallas
04.2013 - 01.2014
- Created, developed, and optimized an internal brand creative and marketing department, improving campaign efficiency and retention by over 80%, and streamlining workflows.
- Managed branding campaigns, sponsorships, and event marketing initiatives across print, video, web, and social media, increasing brand engagement by 95%.
- Developed and executed B2B marketing strategies, sales initiatives, PR, and communication plans, securing long-term partnerships, and boosting revenue by 85 across channel and category.
- Oversaw external agencies, budget management, internal resources, content creation, and asset centralization, ensuring 100% project completion within scope and budget.
Senior Art Director
The Loomis Agency
Dallas
08.2002 - 01.2004
Senior Art Director
PowerPactLLC
Richmond
08.2001 - 01.2002
Art Director
Tracy Lock
Dallas
08.2001 - 01.2002
Education
Bachelor of Arts - Fine Arts, Marketing, Advanced Mathematics
Baylor University
Waco01.2000
Skills
- Marketing Strategy and Development
- Collaboration and Team Developement
- Innovation
- Problem Solving and Decision Making
- Digital marketing
- Brand Planning and Positioning
- Creative campaign development
- B2B & B2C Marketing
- Expertise in retail and Consumer Packaged Goods
- Agency and Vendor Management
- Event Marketing and Sponsorships
- Budgeting and Financial Oversight
Affiliations
- Association of National Advertisers, Member/Juror
- SHOP!, Member/Juror
- Urban Nights, Board Member
- Urban Peak, Maverick Donor/Volunteer
- Omnicom OPEN Pride, Founder/Lead
- Act Out Integer, Founder/Global Lead
- Child Protective Services, Foster Parent/Advocate
Timeline
SR. DIRECTOR CREATIVE AND BRAND
Rebalance Health, Boulder,
11.2023 - Current
MARKETING/Associate Creative Director
Jack Black LLC
04.2013 - 01.2014
VP GROUP CREATIVE DIRECTOR
The Integer Group/Omnicom Group
01.2004 - 04.2023
Senior Art Director
The Loomis Agency
08.2002 - 01.2004
Senior Art Director
PowerPactLLC
08.2001 - 01.2002
Art Director
Tracy Lock
08.2001 - 01.2002
Bachelor of Arts - Fine Arts, Marketing, Advanced Mathematics
Baylor University
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