Stephen Erdner
Fort Myers
Summary
Results-driven Vice President of Sales with a proven track record of productivity and efficiency in driving sales teams towards achieving business objectives. Skilled in strategic planning, market analysis, and customer relationship management. Excel in negotiation, team leadership, and problem-solving to deliver sustainable revenue growth and meet shareholder objectives. Committed to fostering strong professional relationships and enhancing team performance through effective communication and motivational strategies.
Overview
26
26
years of professional experience
Work History
Vice President of Sales
Metric Medical Devices, Inc.
Helotes
02.2017 - 10.2024
- Developed and implemented sales strategies to increase profits and market share.
- Managed, trained, and mentored a team of regional sales managers, customer service personnel and independent sales distributors.
- Analyzed customer and market data to create and implement new sales initiatives.
- Used change methodologies to increase product approvals in targeted accounts.
- Cultivated strong leadership relationships with surgeons, industry organizations, healthcare facilities, and selling partners.
- Produced performance metrics to create sales plans and forecast schedules, then delivered to the Board of Directors for review.
- Built, managed and maintained a strong, long-lasting bureau of Key Opinion Leaders to act as thought influencers and promoters of our brand.
- Negotiated contracts and closed agreements to maximize profit.
- Delivered sales presentations to high-level surgeons and healthcare decision-makers.
- Managed a portfolio of GPO accounts.
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
- Led learning and development initiatives to educate sales personnel on new products and services.
- Established pricing policies that balanced profitability with competitive pressures.
Director of Sales and Marketing
Biopro, Inc.
Port Huron
01.1999 - 02.2017
- Established the company's strategic direction working closely with the CEO to evaluate current market conditions and realize P&L/ROI goals.Analyzed, refined and managed every aspect of sales, marketing and education.
- Personally managed 20 Key Opinion Leaders and providing support as needed to hundreds of other customers.
- Planned and piloted a highly successful sales structure including compensation models, distribution agreements, and training tools that became the basis for structuring the national sales force.
- Conceived and managed all strategic sales planning and education initiatives, including launching educational sponsorships with most major clinical conferences, associations and professional societies.
- Developed surgical techniques for product devices and produced training for the Global market, developing new classroom materials, and directing all training seminars.
- Conceived, created and launched a Biologics Division and led the sales organization entry into the regenerative medicine market. Developed comprehensive sales strategies focused on penetrating orthopedic practices and secured Key Opinion Leaders to champion products.
- Identified high level prospects, presented solutions, negotiated contracts, and provided in-services.
- Key Accounts: Yale University, Harvard University, Graduate Hospital, Penn Presby University, Kent State University of Podiatric Medicine, Barry University School of Podiatry, New York College of Podiatry, Temple University School of Podiatric Medicine, College of Podiatric Medicine Western University, Podiatry Institute.
Education
Bachelor of Science - Resource Management
West Virginia University
Morgantown, WV05-1987
Skills
- Sales analytics
- Sales talent acquisition
- Sales operations
- Deal structuring
- Account management strategy
- Sales strategy
Industry Affiliations
Building connections between industry and clinicians
- AAOS American Academy of Orthopedic SurgeonsEAC Exhibitor Advisory CouncilChairman, Vice Chair, SecretaryRecipient of first-ever Honorable Service Award
- ACFAS American College of Foot and Ankle SocietyPast IAC Industry Advisory Council
- Michigan Podiatric Medical Association Industry Avisor
Timeline
Vice President of Sales
Metric Medical Devices, Inc.
02.2017 - 10.2024
Director of Sales and Marketing
Biopro, Inc.
01.1999 - 02.2017
Bachelor of Science - Resource Management
West Virginia University