Sophie Fairbrass
London,
Summary
Developed marketing professional, with over 2 years of experience in strategic media planning and execution for a fast-paced, international (EMEA) entertainment industry. Adept in leveraging data analytics and optimizing campaigns to achieve business goals. Seeking to transition into new field where these transferable skills can drive success. Focused on adapting and contributing to dynamic and results-driven team.
Overview
2
2
years of professional experience
Work History
Brand Paid Media Executive
Amazon Prime Video
09.2023 - Current
- Oversaw the daily operations of high-budget ATL paid media campaigns in 16 markets in EMEA, directly contributing to increased brand reach and engagement.
- Led end-to-end financial operations, overseeing 800+ purchase orders in 2024 and ensuring accurate invoice processing, tracking and budget reconciliation, reducing churn by 3 weeks.
- Orchestrated media research initiatives and post-campaign analysis with external teams, including IPSOS and Kantar, delivering actionable insights that improved campaign targeting.
- Drove alignment between internal stakeholders and Initiative/WPP media agencies, streamlining communication workflows and resolving churn; resulting in smoother planning, delivery and reporting.
Education
Foundation Degree - Marketing Level 4 CIM Qualification
The Chartered Institute of Marketing
LondonIPA - IPA Foundation Certificate
Institute of Practitioners in Advertising
LondonA-Levels - Graphic Design, Media Studies, Fine Art
Havering Sixth Form College
HornchurchNCFE - Graphic Design
Level 2 Technical Award
HornchurchSkills
- Media activity planning
- Workflow optimization
- Strategic planning
- Campaign management
- Cross-platform integration
- Performance optimization
- Audience targeting
- Multichannel campaigns
Timeline
Brand Paid Media Executive
Amazon Prime Video
09.2023 - Current
Foundation Degree - Marketing Level 4 CIM Qualification
The Chartered Institute of Marketing
IPA - IPA Foundation Certificate
Institute of Practitioners in Advertising
A-Levels - Graphic Design, Media Studies, Fine Art
Havering Sixth Form College
NCFE - Graphic Design
Level 2 Technical Award
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