Summary
Overview
Work History
Education
Skills
Reading, crafts
Timeline

SONIA MARCELA GARCIA FEO

Economist
Medellin

Summary

Economist, Strategic marketing Specialist and Master’s in Business Administration. Experience in the financial sector started in 1999 and includes areas such as Customer Service, Personal Banking, Corporate Banking, and Institutional Banking. Currently hold the position of Regional Director of Antioquia in Bancoldex (Colombia’s Development Bank), my role includes leading a business team supporting growth for entrepreneurs in all economic sectors. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

15
15
years of professional experience
1
1
year of post-secondary education
1
1
Language

Work History

Regional Director Bancoldex

Bancoldex S.A.
Medellin
06.2011 - Current
  • Banking
  • Lead the business team to support the region's entrepreneurs in business growth through the different financial and non-financial instruments offered by the bank
  • Managed the budget of the Antioquia branch office (U$D 300 M)
  • The best Leader of Bancoldex (2022)
  • Commercial excellence award of Bancoldex (2022)
  • The best branch office of Bancoldex (2018,2019,2020,2021,2022)
  • Maintained professional, organized and safe environment for employees and patrons.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Evaluated employees' strengths and assigned tasks based upon experience and training.

Relationship Manager

Banco AV Villas- Grupo Aval
Medellin
06.2009 - 06.2011
  • Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
  • Generated new business and referral clients in partnership with financial advisors and branch team.
  • Worked with Product Unit and Credit departments to facilitate communication and deliver personalized solutions to customers.
  • Maintained knowledge on banking products and distribution to provide optimal service support.
  • Assisted customers with opening accounts and signing up for new services.
  • Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.

Corporate Banking Relationship Manager

HSBC BANK
Medellin
02.2007 - 04.2008
  • Analyzed financial data to determine if loan met acceptable risk standards.
  • Convened with customers through personal calling efforts, branch referrals and other contacts to discuss business needs.
  • Planned, developed and pursued active customer call program to attract new banking relationships.
  • Supported other account officers in efforts to obtain new business and retain existing bank relationships.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.

Education

Bachelor´s - Economy

Catholic University

Diploma - Strategic Marketing

administration College - CESA

MBA - Business Administration And Management

University of Phoenix
02.2008 - 06.2009

Develop the skills to make important business decisions as follows: management, operations, communication, leadership, decision making.

MBA - Master in Fintech And Financial Innovation

Threepoints School of Digital Business , Barcelona
11.2022 - Current

Skills

Critical thinkingundefined

Reading, crafts

I enjoy reading every day. I love books on leadership and personal growth. I love making craft like paintings, dolls for christmas.

Timeline

Threepoints School of Digital Business - MBA, Master in Fintech And Financial Innovation
11.2022 - Current
Regional Director Bancoldex - Bancoldex S.A.
06.2011 - Current
Relationship Manager - Banco AV Villas- Grupo Aval
06.2009 - 06.2011
University of Phoenix - MBA, Business Administration And Management
02.2008 - 06.2009
Corporate Banking Relationship Manager - HSBC BANK
02.2007 - 04.2008
Catholic University - Bachelor´s, Economy
administration College - CESA - Diploma, Strategic Marketing

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SONIA MARCELA GARCIA FEOEconomist