Sofia Rodriguez

• Owned the strategy and execution of Trellis’ partner marketing program, managing recruitment, onboarding, and long-term engagement for over 100 climate-focused partners.
• Developed and executed cross-channel campaigns with partners (social media, newsletters, blogs, media releases), increasing partner traffic by 3,933% year-over-year and discount code revenue by 63%, including $471K direct partner revenue for GreenBiz 25, and drove 30% of VERGE 24 attendance through the partner ecosystem.
• Led the company’s top-performing sales prospecting email campaigns, generating 83+ company responses in one campaign, and securing 29+ new Trellis Network members within a year.
• Launched a new digital media partnership program aligned with OKRs, and participated in bi-weekly newsletter growth planning to increase subscribers.
• Directed strategic marketing site milestone meetings following the web manager role reduction, coordinating alignment among marketing, content, operations, and web teams to meet project deadlines and deliverables.
• Conducted bi-weekly SEO audits for event site content, and provided keyword and backlink recommendations using Google Analytics, SEMrush, and Google Search Console (GSC).

Marketing Coordinator:

• Supported partner marketing for over five sustainability events annually, coordinating deliverables across community and startup partners; created and executed custom multi-channel campaigns for each partner, including social media, newsletters, blog posts, and event listings.
• Created and executed marketing campaigns, including house ads and newsletter placements, to support mid-funnel engagement; contributed to a 244% increase in event discount code revenue ($35K to $120K).
• Developed sales and marketing enablement materials (one-pagers, budget resource letters, event highlight decks) to support sponsorship and partner outreach efforts.
• Temporarily led email marketing campaigns for events, partnering with content leads to craft messaging that consistently ranked in the top five traffic drivers; two promo emails achieved open rates of over 60%.

• Oversaw 10+ marketing projects weekly, guiding them from conception through completion with cross-functional team collaboration.
• Led project roadmap for new website creation, focusing on timeline establishment and implementation planning.
• Facilitated regular update meetings with stakeholders to address timelines and resolve any roadblocks.
• Managed fulfillment of more than 175 marketing materials in print and digital formats, supporting lead generation initiatives.
• Ensured accuracy of invoices and purchase orders while maintaining budget compliance.

• Coordinated logistics for over 10 in-person and virtual events monthly, including trainings and conferences.
• Conducted business development meetings with potential clients to discuss custom events and negotiate contracts.
• Created and managed event registrations utilizing Blackthorn.
• Collaborated with internal teams to develop program plans and budgets for events.
• Designed marketing content, including social media posts and newsletters, boosting audience engagement and revenue.