Sofia Montoya
Marketing Manager
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 1+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Pizza Double Pizza
Medellin
09.2020 - Current
- Substantial Audience Expansion: Developed and executed effective strategies resulting in a remarkable 60% increase in the company's Instagram followers. These innovative campaigns not only enhanced visibility but also strengthened the brand's social media presence.
- Successful Promotional Campaigns: Conceived and implemented promotional campaigns that yielded a notable 40% increase in company sales. These strategies not only boosted financial performance but also solidified the brand's market position, attracting new customers and fostering loyalty among existing ones.
- Operational Cost Optimization: Successfully negotiated new contracts with various platforms, achieving significant reductions in costs associated with delivery services. This efficient financial management not only improved profitability but also provided a crucial boost for the company's sustainable growth.
- Expertise in Analytics and Digital Advertising: Acquired advanced skills in Google Analytics, Google Ads, Instagram, and Facebook Ads, using these tools to launch over 30 new products. The results demonstrated a positive impact on the overall growth of the company, reinforcing its presence in the digital market.
- Technological Modernization and Strategic Alliance: Established a strategic alliance with new software, enabling the complete transformation of the company's website. This initiative not only updated the online presence but also ensured the platform adapted to the latest technological trends, enhancing user experience and reinforcing the brand image.
- These achievements underscore my ability to drive business growth through innovative marketing strategies, efficient financial management, and proactive adoption of modern technologies.
Content Marketing Manager
Vallyskin - Tik Tok Influencer
Medellin
01.2023 - 09.2023
- Managed content distribution to online channels and social media platforms.
- Edited and sourced images and videos using CapCut, TikTok, Adobe Illustrator, Photoshop and ProCreate.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Streamlined functions by developing and implementing processes and task management ticket systems.
- Generated new contracts with major brands, which propelled follower growth significantly.
- Edited and recorded videos.
Content Marketing Manager
EliTrujillo - Instagram Chef
Medellin
07.2022 - 12.2022
- Developed innovative growth strategies, remaining abreast of trends in Reels and TikTok to ensure current and engaging content.
- Pioneered new campaigns and forged strategic alliances to amplify brand presence.
- Proficiently executed the entire video production process, from recording to writing and editing, contributing to the brand's compelling and market-relevant visual narrative.
Education
High School Diploma -
The Columbus School
Medellin 08.2004 - 08.2018
Associate of Applied Science - Culinary Arts And Modern Cuisine
Basque Culinary Center
San Sebastian, Spain 09.2019 - 06.2020
Associate of Applied Science - Culinary Arts
Institute Mariano Moreno
Medellin 09.2020 - 03.2023
Certificate Program - Diploma in Marketing And Digital Business
Partners Academy
Online 05.2001 -
Skills
Public and Media Relations
Market Positioning
Content Creator
Product Development
Market Analysis
Google Adds
Instagram, Facebook, Tik Tok Management
Proficient in SEO
Google Analytics
Email Marketing
Whatsapp Business
Food Industry
I have crafted detailed menus for restaurants, showcasing my expertise in culinary conceptualization and design. Additionally, I have achieved national acclaim in culinary competitions, demonstrating my skill in the kitchen. I possess a profound understanding of how consumers perceive food and am dedicated to employing effective strategies to entice customer purchasing interest.
Timeline
Content Marketing Manager
Vallyskin - Tik Tok Influencer
01.2023 - 09.2023
Content Marketing Manager
EliTrujillo - Instagram Chef
07.2022 - 12.2022
Marketing Manager
Pizza Double Pizza
09.2020 - Current
Associate of Applied Science - Culinary Arts
Institute Mariano Moreno
09.2020 - 03.2023
Associate of Applied Science - Culinary Arts And Modern Cuisine
Basque Culinary Center
09.2019 - 06.2020
High School Diploma -
The Columbus School
08.2004 - 08.2018
Certificate Program - Diploma in Marketing And Digital Business
Partners Academy
05.2001 -