Spencer Kloewer
Broomfield
Summary
Strategic marketing leader with a proven track record at Kyndryl, specializing in go-to-market strategy, digital transformation, and marketing operating model design. Skilled in driving organizational change through data-driven marketing, agile enablement, and cross-functional collaboration. Adept at partnering with clients and alliances to transform marketing organizations, accelerate pipeline growth, and elevate brand impact.
Overview
9
9
years of professional experience
Work History
Director, Global Content Strategy
Kyndryl
Denver
10.2022 - Current
- Directed global go-to-market strategies and content development for Network and Edge Computing portfolios, including SASE, Quantum Safe Networking, AI Networking, and Data Center Fabric solutions.
- Authored high-impact GTM narratives for Network Modernization and AI Networking, while shaping global strategic messaging themes (“Overstories”).
- Led cross-functional teams to deliver strategic objectives, driving alignment, operational efficiency, and measurable business outcomes.
- Analyzed global market dynamics and competitive trends to guide strategic planning and portfolio direction.
- Established and implemented policies to streamline workflows, elevate content quality, and ensure consistency across global practices.
- Collaborated with product marketing, sales, and alliance partners to create compelling, revenue-driving content and campaigns that accelerated pipeline growth.
- Facilitated cross-departmental communication and collaboration to support enterprise-wide initiatives and growth strategies.
- Developed executive-level internal and external communications materials, including strategic presentations, reports, and briefing documents.
- Directed internal communications efforts, managing development of monthly newsletters and execution of company-wide all-hands events.
Solutions Marketing Manager
Cribl
Denver
02.2022 - 10.2022
- Developed strategic messaging and content for observability and security solutions, elevating brand awareness and fueling pipeline growth.
- Executed integrated, multi-channel demand generation campaigns, driving qualified leads, and measurable revenue impact.
- Partnered with strategic alliances to co-create joint messaging, content assets, and go-to-market initiatives that strengthened market positioning.
- Oversaw partner marketing programs, optimizing field engagement and pipeline acceleration efforts.
- Collaborated cross-functionally with sales, product management, and channel teams to ensure marketing deliverables aligned with core business objectives.
- Co-chaired the Cribl Asian Network employee resource group, advancing diversity, equity, and inclusion initiatives across the organization.
Senior Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
Broomfield
07.2021 - 02.2022
- Directed go-to-market strategy and messaging for Edge product launches in partnership with global alliances, driving solution adoption and sales enablement.
- Managed marketing development funds (MDF) to ensure partner incentives and investments supported core go-to-market priorities.
- Developed joint marketing strategies and solutions across industries and regions to expand brand reach and accelerate growth.
- Collaborated closely with sales teams to align lead management and campaign execution, enhancing conversion efficiency.
- Led diversity, equity, inclusion, and belonging (DEIB) initiatives, championing organizational culture and positive change.
- Executed integrated lead and demand generation programs in partnership with product marketing and marketing operations.
- Oversaw third-party vendor partnerships while guiding internal teams on asset development, branding consistency, and marketing best practices.
- Optimized marketing performance by refining campaign alignment, lead processes, and performance tracking.
Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
Broomfield
06.2019 - 07.2021
- Led GTM strategy and messaging for Edge product launches in collaboration with alliance partners, driving solution adoption and sales enablement
- Managed marketing development funds and ensured partner incentives were aligned with GTM objectives
- Developed joint solutions and marketing strategies across verticals and regions to drive brand growth
- Coordinated with sales teams to align lead management processes with campaign strategies
- Led diversity, equity, inclusion, and belonging (DEIB) initiatives, influencing positive organizational change
- Developed and executed lead generation and demand generation strategies in collaboration with product marketing and marketing operations
- Managed third-party vendor relationships and guided internal teams on asset creation and best practices
- Aligned lead management processes with campaign strategies and worked with sales teams to optimize marketing performance
Marketing Manager, Mass & Camp
Exxel Outdoors, LLC
Boulder
12.2018 - 06.2019
- Led end-to-end digital content creation, including product photography, video production, and online campaigns, ensuring consistent brand identity across all platforms.
- Expanded email subscriber base from 84 to over 26,000 through data-driven, targeted demand generation initiatives.
- Managed influencer partnerships, increasing social media engagement by 56% and driving measurable brand growth.
- Developed and implemented comprehensive marketing strategies to enhance brand visibility, audience engagement, and lead generation.
- Executed multi-platform digital marketing campaigns, optimizing performance across paid, organic, and social channels.
- Oversaw creative development for promotional assets, social media content, and digital advertising materials.
- Produced marketing collateral, including brochures, flyers, and website content, aligned with overall brand messaging.
- Conducted market analysis to identify audience insights and inform campaign strategy.
- Monitored and managed marketing budgets, providing performance reports and ensuring cost-effective campaign execution.
International Channel Marketing Coordinator
Exxel Outdoors, LLC
Boulder
01.2018 - 12.2018
- Developed and executed integrated marketing campaigns to strengthen brand visibility and engagement across outdoor product lines.
- Oversaw and optimized social media presence, driving audience growth and engagement through targeted content strategies.
- Performed comprehensive market analysis to uncover emerging trends and consumer insights within the outdoor recreation industry.
- Partnered with sales teams to ensure marketing strategies directly supported revenue goals and overall business objectives.
- Cultivated and maintained strategic relationships with vendors and partners to enhance marketing reach and campaign success.
- Planned and managed promotional events—including trade shows, conferences, seminars, and webinars—to boost product awareness and customer engagement.
Associate Brand Manager
OFD Foods, LLC
Albany
09.2016 - 09.2017
- Designed and executed corporate marketing initiatives to drive sales growth across key retail and distribution accounts.
- Developed in-store merchandising solutions, including point-of-purchase (POP) displays, custom packaging, and retail branding materials.
- Built and managed strategic brand partnerships to launch co-branded marketing campaigns and expand market reach.
- Oversaw budgets and allocations for samples, media placements, and sponsorship requests to ensure efficient resource utilization.
- Created and managed a brand ambassador program, enhancing community engagement and brand advocacy.
- Established comprehensive Brand Guidelines and led redesigns of product catalogs and marketing collateral to modernize brand identity.
Education
Bachelor of Science - Business Administration
Western Oregon University
Monmouth08-2012
Skills
- Go-to-Market Strategy
- Marketing Transformation & Operating Model Design
- Digital Strategy &Enablement
- Agile Marketing & Organizational Change Leadership
- Brand & Visual Design Strategy
- Business Development
- MarTech Integration
- Data-Driven Marketing & Performance Optimization
- Strategic Partnerships & Ecosystem Development
- Cross-Functional Leadership & Stakeholder Collaboration
Volunteer Organizations
- Boulder Community Food Share
- Family Tree Relief Nursery
- Senior Dog Rescue of Oregon
- Linn County Foster Parent's Association
- United Way
- American Red Cross
Affiliations
- Green Thumb
- Sneakerhead
- Gluten Full
Websites
Timeline
Director, Global Content Strategy
Kyndryl
10.2022 - Current
Solutions Marketing Manager
Cribl
02.2022 - 10.2022
Senior Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
07.2021 - 02.2022
Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
06.2019 - 07.2021
Marketing Manager, Mass & Camp
Exxel Outdoors, LLC
12.2018 - 06.2019
International Channel Marketing Coordinator
Exxel Outdoors, LLC
01.2018 - 12.2018
Associate Brand Manager
OFD Foods, LLC
09.2016 - 09.2017
Bachelor of Science - Business Administration
Western Oregon University