Hi, I’m
Spencer Kloewer
Broomfield
Summary
Strategic marketing leader with a proven track record at Kyndryl, specializing in go-to-market strategy, digital transformation, and marketing operating model design. Skilled in driving organizational change through data-driven marketing, agile enablement, and cross-functional collaboration. Adept at partnering with clients and alliances to transform marketing organizations, accelerate pipeline growth, and elevate brand impact.
Overview
10
years of professional experience
Work History
KyndrylRemote
Director, Modernization Product & Strategy
06.2026 - Current
Job overview
- Own the executive narrative and content standards for the Modernization Consult organization, translating technical capabilities into C-suite language mapped to business outcomes.
- Product leader for the Agentic Modernization platform (reusable AI agents and workflows), defining the vision, roadmap, and prioritization across engineering, proposition teams, and account teams
- Develop partner enablement strategies and joint value propositions that drive co-sell motions, with focus on emerging capabilities and market-shaping technologies.
- Run internal launches, seller-facing narratives, and adoption metrics that feed learnings back into the development process.
KyndrylDenver
Director, Global Content Strategy
10.2022 - 05.2026
Job overview
- Directed global go-to-market strategies and content development for Network and Edge Computing portfolios, including SASE, Quantum Safe Networking, AI Networking, and Data Center Fabric solutions.
- Authored high-impact GTM narratives for Network Modernization and AI Networking, while shaping global strategic messaging themes (“Overstories”).
- Led cross-functional teams to deliver strategic objectives, driving alignment, operational efficiency, and measurable business outcomes.
- Analyzed global market dynamics and competitive trends to guide strategic planning and portfolio direction.
- Established and implemented policies to streamline workflows, elevate content quality, and ensure consistency across global practices.
- Collaborated with product marketing, sales, and alliance partners to create compelling, revenue-driving content and campaigns that accelerated pipeline growth.
- Facilitated cross-departmental communication and collaboration to support enterprise-wide initiatives and growth strategies.
- Developed executive-level internal and external communications materials, including strategic presentations, reports, and briefing documents.
- Directed internal communications efforts, managing development of monthly newsletters and execution of company-wide all-hands events.
CriblDenver
Solutions Marketing Manager
02.2022 - 10.2022
Job overview
- Developed strategic messaging and content for observability and security solutions, elevating brand awareness and fueling pipeline growth.
- Executed integrated, multi-channel demand generation campaigns, driving qualified leads, and measurable revenue impact.
- Partnered with strategic alliances to co-create joint messaging, content assets, and go-to-market initiatives that strengthened market positioning.
- Oversaw partner marketing programs, optimizing field engagement and pipeline acceleration efforts.
- Collaborated cross-functionally with sales, product management, and channel teams to ensure marketing deliverables aligned with core business objectives.
- Co-chaired the Cribl Asian Network employee resource group, advancing diversity, equity, and inclusion initiatives across the organization.
Lumen TechnologiesBroomfield
Senior Solutions Marketing Manager, Strategic Alliances
07.2021 - 02.2022
Job overview
- Directed go-to-market strategy and messaging for Edge product launches in partnership with global alliances, driving solution adoption and sales enablement.
- Managed marketing development funds (MDF) to ensure partner incentives and investments supported core go-to-market priorities.
- Developed joint marketing strategies and solutions across industries and regions to expand brand reach and accelerate growth.
- Collaborated closely with sales teams to align lead management and campaign execution, enhancing conversion efficiency.
- Led diversity, equity, inclusion, and belonging (DEIB) initiatives, championing organizational culture and positive change.
- Executed integrated lead and demand generation programs in partnership with product marketing and marketing operations.
- Oversaw third-party vendor partnerships while guiding internal teams on asset development, branding consistency, and marketing best practices.
- Optimized marketing performance by refining campaign alignment, lead processes, and performance tracking.
Lumen TechnologiesBroomfield
Solutions Marketing Manager, Strategic Alliances
06.2019 - 07.2021
Job overview
- Led GTM strategy and messaging for Edge product launches in collaboration with alliance partners, driving solution adoption and sales enablement
- Managed marketing development funds and ensured partner incentives were aligned with GTM objectives
- Developed joint solutions and marketing strategies across verticals and regions to drive brand growth
- Coordinated with sales teams to align lead management processes with campaign strategies
- Led diversity, equity, inclusion, and belonging (DEIB) initiatives, influencing positive organizational change
- Developed and executed lead generation and demand generation strategies in collaboration with product marketing and marketing operations
- Managed third-party vendor relationships and guided internal teams on asset creation and best practices
- Aligned lead management processes with campaign strategies and worked with sales teams to optimize marketing performance
Exxel Outdoors, LLCBoulder
Marketing Manager, Mass & Camp
12.2018 - 06.2019
Job overview
- Led end-to-end digital content creation, including product photography, video production, and online campaigns, ensuring consistent brand identity across all platforms.
- Expanded email subscriber base from 84 to over 26,000 through data-driven, targeted demand generation initiatives.
- Managed influencer partnerships, increasing social media engagement by 56% and driving measurable brand growth.
- Developed and implemented comprehensive marketing strategies to enhance brand visibility, audience engagement, and lead generation.
- Executed multi-platform digital marketing campaigns, optimizing performance across paid, organic, and social channels.
- Oversaw creative development for promotional assets, social media content, and digital advertising materials.
- Produced marketing collateral, including brochures, flyers, and website content, aligned with overall brand messaging.
- Conducted market analysis to identify audience insights and inform campaign strategy.
- Monitored and managed marketing budgets, providing performance reports and ensuring cost-effective campaign execution.
Exxel Outdoors, LLCBoulder
International Channel Marketing Coordinator
01.2018 - 12.2018
Job overview
- Developed and executed integrated marketing campaigns to strengthen brand visibility and engagement across outdoor product lines.
- Oversaw and optimized social media presence, driving audience growth and engagement through targeted content strategies.
- Performed comprehensive market analysis to uncover emerging trends and consumer insights within the outdoor recreation industry.
- Partnered with sales teams to ensure marketing strategies directly supported revenue goals and overall business objectives.
- Cultivated and maintained strategic relationships with vendors and partners to enhance marketing reach and campaign success.
- Planned and managed promotional events—including trade shows, conferences, seminars, and webinars—to boost product awareness and customer engagement.
OFD Foods, LLCAlbany
Associate Brand Manager
09.2016 - 09.2017
Job overview
- Designed and executed corporate marketing initiatives to drive sales growth across key retail and distribution accounts.
- Developed in-store merchandising solutions, including point-of-purchase (POP) displays, custom packaging, and retail branding materials.
- Built and managed strategic brand partnerships to launch co-branded marketing campaigns and expand market reach.
- Oversaw budgets and allocations for samples, media placements, and sponsorship requests to ensure efficient resource utilization.
- Created and managed a brand ambassador program, enhancing community engagement and brand advocacy.
- Established comprehensive Brand Guidelines and led redesigns of product catalogs and marketing collateral to modernize brand identity.
Education
Western Oregon UniversityMonmouth
Bachelor of Science from Business Administration
08-2012
Skills
- Go-to-Market Strategy
- Marketing Transformation & Operating Model Design
- Digital Strategy &Enablement
- Agile Marketing & Organizational Change Leadership
- Brand & Visual Design Strategy
- Business Development
- MarTech Integration
- Data-Driven Marketing & Performance Optimization
- Strategic Partnerships & Ecosystem Development
- Cross-Functional Leadership & Stakeholder Collaboration
Volunteer Organizations
- Boulder Community Food Share
- Family Tree Relief Nursery
- Senior Dog Rescue of Oregon
- Linn County Foster Parent's Association
- United Way
- American Red Cross
Affiliations
- Green Thumb
- Sneakerhead
- Gluten Full
Websites
Timeline
Director, Modernization Product & Strategy
Kyndryl
06.2026 - Current
Director, Global Content Strategy
Kyndryl
10.2022 - 05.2026
Solutions Marketing Manager
Cribl
02.2022 - 10.2022
Senior Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
07.2021 - 02.2022
Solutions Marketing Manager, Strategic Alliances
Lumen Technologies
06.2019 - 07.2021
Marketing Manager, Mass & Camp
Exxel Outdoors, LLC
12.2018 - 06.2019
International Channel Marketing Coordinator
Exxel Outdoors, LLC
01.2018 - 12.2018
Associate Brand Manager
OFD Foods, LLC
09.2016 - 09.2017
Western Oregon University
Bachelor of Science from Business Administration