Silvia Cortés

• Generated new business through effective prospecting, telemarketing, territory planning and relationship building.
• Identified prospects through cold calling, social media and trade publications, reaching more than 27.000 potential clients using LinkedIn as a prospecting tool.
• Implement B2C strategies prospecting high-income clients, to offer a broad portfolio of individual plans with a high financial and protection component.
• Responsible for complying with pre-sale, sale and post-sale processes, creating presentations, proposals and commercial quotes, submitting requests and monthly reviewing the status of each client's portfolio.
• Produced sales and personal productivity reports for analysis, forecasting and improvement-related objectives.
• Development of innovative prospecting plans to reach the largest number of potential customers, inbound sales processes, attention to sales processes, special requests, claims and retention management of possible cancellations, management of GSP, CRM and Forecast.
• Monitored and managed personal performance to attain target metrics both individually and team unit.
• Performed 30 marketing calls in average per day to establish weekly appointments goal (20 at least).

Key results:

• Winner of the "Elite Committee" award for the best consultants of the AVE01 "Infinity" agency in the months of January, March, May and June 2022
• Winner of the "Unstoppable Unit" award for best unit of the agency AVE01 "Infinity" with the highest sales in January and March 2022
• Promotion to "bronze consultant" in advance (July 2022) for achievement of sales in the annualized goal.

• Design and implement B2B and B2C strategies focused on maximizing sales revenue, leading the entire business process, from quotation and billing, to pre-sale, sale and post-sale stages; reporting results to Headquarters in Italy.
• Responsible for inbound sales processes, customer search, development of commercial strategies in synergy with the marketing team, creation of presentations, proposals and commercial quotes; as well as the management of Lead Project Manager and forecast.

Key Results:

• Creation of a database with more than 500 contacts of architecture and construction companies, which lead to make commercial presentations to each one of them, promoting and positioning the company and generating new projects.
• Generated an increase in the company's sales based on the analysis and implementation of the LinkedIn Sales Navigator tool.
• Through the creation of content for webinars focused on architecture and construction companies, the rate of brand diffusion and massive exposure to clients was increased by 50%.

• Contribute to the increase in the profitability of the company and its better positioning in the market by generating B2B and B2C sales and outstanding customer service in the pre-sale, sale and post-sale cycles.
• Responsible for the search for potential projects at the national level both in the public and private markets
• Preparation of quotes, annual forecast and the projection of budget goals.
• Monitoring of management indicators and results; customer segmentation; as well as the creation of business reports and identification of new business opportunities.

Key Results:

• 40 new accounts were opened, based on the creation of a segmented database with more than 400 contacts from companies, educational, public and institutional institutions; as well as the subsequent commercial presentation through mailing list to each of them.
• The established sales goal (one billion colombian pesos) for the first year of management was met and market share increased by 25% through the creation and execution of advertising campaigns on social networks working in synergy with the marketing department.
• Sales increased by 50% in sports venues by making commercial presentations to potential clients, establishing a follow-up strategy for each of them.

• Contribute to the sustainability of the construction company in the medium and long term, through the search, management and successful achievement of contests and public and private bidding calls.
• Responsible for analyzing specifications to submit bids; decide in which contracts the company participates individually or as a consortium; manage the legal and technical documentation of the bidding processes in which it participates; and manage recruitment portals.

Key Results:

• Thanks to the proper preparation, assembly, processing and sending of tenders, offers and proposals of the commercial management process within the established deadlines, the following processes were won:

- Private invitation process: Nueva Granada Military University.

- Public bidding process: Ministry of Finance and Public Credit.

- Abbreviated cattle selection process: DISAN (National Army Health Directorate).

• Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
• Collaborated with sales, marketing and other internal teams to meet shared goals.
• Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
• Conducted market research to discover new leads, opportunities and messaging.
• Efficiently plan, organize and control the commercial system of the business unit in charge, designing pre- and post-sale strategies that allow the achievement of business objectives, directing the development of marketing activities, the activities of the commercial force and the implementation in progress of actions that guarantee customer satisfaction.

Key Results:

• A 30% growth was achieved in the first year of sales, through the formation of a work team of 4 commercial advisors, the structuring of sales and marketing strategies focused on providing comprehensive solutions to customers, allowing not only sales of more products and services, but also increasing cross-selling by 10%.
• A 150% increase in the client portfolio was reported, through positioning campaigns in different social networks, directing the marketing team to carry out massive online campaigns, using LinkedIn as a contact search tool and creating a database of corporate and private clients (approx. 250 contacts).

• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Prepared merchandise for virtual sales by pricing.
• Trained and developed new sales team associates in products, selling techniques and company procedures.
• Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.
• Maintain the presence of the company in the market, through the development of new businesses, the increase in sales through e-commerce on digital platforms, the effective addressing, coaching and training of the sales force; the evaluation of product demand, promotion and advertising of the offer; as well as the development of marketing strategies in digital media.

Key Results:

• Sales increased by 50% compared to the previous year, thanks to the deployment of commercial and marketing actions, standing out:

- Recruitment of 2 new collaborators in the commercial area.

- Increased exposure of products on social networks, in search engines with paid campaigns and on the sales platform

- Development of re-marketing campaigns with old customers, encouraging them to qualify the company to increase its reputation on the platform, in addition to sending them gift items in their next purchases.

• With the presentation of a corporate business plan to the General Management, where a new product line had previously been identified that had not reached the country with great sales potential, an increase of 150% was generated in the product portfolio.

• Manage the strategies of the company's clients and lead them to the success they expected when acquiring the company's products, starting from the administration of corporate e-commerce accounts on digital platforms, portfolio management, after-sales service, development of marketing strategies and sales directed to corporate accounts; in addition to the monitoring and achievement of the OTC process (from the beginning of the requirement to the delivery of the product).

Key Results:

• By obtaining the "Platinum Leader Market" distinction, due to the positive ratings given by users, the company was positioned among the first places in the search engines of the sales platform and also increased sales by 35%. compared to the previous year.
• Through exposure and brand positioning in social networks, increasing the number of publications displayed on the sales platform, the client portfolio was increased by 120%.