Summary
Overview
Work History
Education
Skills
Timeline
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Shoshana Tyler

Group Creative Director
Golden

Summary

Seasoned Group Creative Director with extensive agency experience and a strong track record of leading high-impact campaigns for global clients, including Microsoft. At Inspired Thinking Group, I’ve guided cross-functional teams in delivering strategically grounded, award-winning creative across digital platforms. I bring a collaborative leadership style and a commitment to elevating both brand and team performance.

Overview

9
9
years of professional experience

Work History

Group Creative Director

Inspired Thinking Group (ITG)
11.2021 - Current
  • Led the creative vision and execution for Microsoft’s campaigns across multiple product verticals, ensuring consistent brand storytelling across all touchpoints.
  • Directed a cross-disciplinary team of 15+ art directors, copywriters, designers, and strategists, fostering a collaborative culture that drove award-winning creative work.
  • Partnered closely with Microsoft marketing leadership to align creative strategy with business objectives, contributing to measurable increases in engagement, awareness, and market share.
  • Directed live-action and animated content production for performance marketing, optimizing for platform-specific KPIs across YouTube, Meta, LinkedIn, and programmatic channels.
  • Implemented a creative testing framework for direct response campaigns, enabling rapid A/B testing of messaging, visuals, and CTAs to drive continuous optimization.
  • Built modular video content for Microsoft digital campaigns, enabling rapid versioning and localization across global markets, while maintaining brand integrity.
  • Led cross-functional creative teams across multiple workstreams on the Microsoft account, ensuring design and copy excellence that aligned with brand strategy and business goals.
  • Provided high-level strategic oversight for integrated campaigns, translating complex briefs into breakthrough, platform-appropriate creative.

Senior Content Strategist & Copywriter

Inspired Thinking Group (ITG)
10.2018 - 11.2021
  • Led copy development across high-profile Microsoft campaigns, ensuring all creative met brand voice, strategic goals, and quality standards.
  • Acted as a brand voice expert, elevating Microsoft’s messaging across campaigns, and mentoring teammates to write with clarity, confidence, and consistency.
  • Partnered closely with art directors, strategists, and account leads to build cohesive, insight-driven campaigns across digital, video, and social channels.
  • Contributed to campaign strategy alongside creative and account leadership, helping to shape narratives that aligned with Microsoft’s business objectives.
  • Reviewed and approved copy across multiple workstreams, upholding creative quality, and providing constructive feedback to junior writers.
  • Supported and coached junior writers, fostering a collaborative, growth-oriented team culture.

Editorial Strategist

Stoke
07.2017 - 10.2018
  • Developed and executed editorial and social media strategies for Adobe initiatives across digital platforms.
  • Managed content creation from inception through publication, ensuring alignment with strategic goals and timelines.
  • Partnered with key client stakeholders to understand business objectives and translate them into actionable content plans.
  • Contributed to regular status calls with client teams to report on content production progress and align on priorities.
  • Built and maintained editorial calendars to streamline content workflows and meet key campaign milestones.
  • Provided strategic insights and creative ideas to drive enhanced content performance and audience engagement.
  • Managed a team of writers, ensuring delivery of high-quality, on-brand content across multiple formats.
  • Delivered direct, constructive feedback to writers, guiding revisions to maintain editorial standards and client expectations.
  • Reviewed and edited content to ensure consistency with Adobe’s brand voice, tone, and quality guidelines.
  • Created and optimized the social media strategy for Adobe Summit, increasing reach and engagement across channels.

Content Strategist/Technical Editor

Influitive
07.2016 - 07.2017
  • Edited and delivered high-quality, user-generated content for business audiences, ensuring clarity, accuracy, and alignment with brand voice.
  • Conducted contributor interviews and developed detailed, strategic briefs to guide ghostwriters in producing compelling, technically sound content.
  • Managed and mentored a team of ghostwriters, overseeing workflow, quality control, and consistent editorial standards.
  • Provided research-backed editorial strategy for technical content, aligning topics with audience needs, SEO goals, and business objectives.
  • Tracked and analyzed social sharing metrics to inform content performance and shape future editorial direction.
  • Authored and refined internal and external procedural documentation, improving usability and supporting knowledge sharing across teams.

Education

Bachelor of Arts - Journalism

Metropolitan State University of Denver
Denver, CO
05.2001 -

Skills

    Creative direction

    Brand building

    Campaign execution

    Creative team leadership

    Digital marketing

    Analytical skills

Timeline

Group Creative Director

Inspired Thinking Group (ITG)
11.2021 - Current

Senior Content Strategist & Copywriter

Inspired Thinking Group (ITG)
10.2018 - 11.2021

Editorial Strategist

Stoke
07.2017 - 10.2018

Content Strategist/Technical Editor

Influitive
07.2016 - 07.2017

Bachelor of Arts - Journalism

Metropolitan State University of Denver
05.2001 -

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Shoshana TylerGroup Creative Director