SHERRY DEETS
Sales Director
Lone Tree,CO
Summary
Dynamic Sales Director with 15 years of experience in driving business growth and executing transformative sales strategies across various sectors. Expertise in sales leadership, analytical thinking, and business development fosters the achievement of ambitious revenue targets, consistently surpassing expectations. A proven track record of success includes earning President's Club status multiple times, reflecting a commitment to excellence and innovation. Skilled at cultivating meaningful relationships with stakeholders and leading diverse teams towards shared goals, ensuring a collaborative and high-performing sales environment. Passionate about crafting compelling narratives that resonate with clients and elevate business outcomes.
Work History
Director of Sales
Concentrix, Global
04.2024 - Current
- As a Sales Director at Concentrix, responsibility revolves around leading sales initiatives and driving revenue growth for the CX technology pillar. This role involves strategic planning and execution, ensuring that sales targets are consistently met. Building and nurturing relationships with clients is crucial, as is the ability to lead a diverse team towards achieving ambitious goals.
- Successfully quarterback a team of sellers, solution consultants, engineers, AI engineers to achieve company targets within specific pillars.
- Developed and implemented effective business development plans that resulted in substantial revenue growth within the insurance, healthcare and auto sectors.
- Successfully grew the Automotive vertical by 110% in 2024 in revenue retention.
- Played a pivotal role in negotiating contracts that enhanced client relationships and increased market share.
- Expertise in AWS Connect, Google CCAI, Genesys, NICE and Avaya
- Achieved 110% of quota in 2024
- Quota 2025: $3.5M
- 2025: Closed $580,000 Q1 '25
Senior Sales Executive
SuccessKPI, Global
05.2022 - 09.2023
- Developed strong relationships with key stakeholders in Fortune 500 companies resulting in increased sales opportunities in a flat territory.
- Owned strategic planning and tactical execution of the AWS partnership. Worked closely with the AI/ML teams at AWS to identify new sales opportunities.
- Trained and mentored junior account executives on product knowledge, sales techniques and methodologies.
- Successfully negotiated a long-term, high-value contract with two major clients (financial and healthcare), resulting in $3,096,000 increase in net new revenue.
- Mentored junior sales account executives
- Achieved 258% of $1.2M Quota
Senior Account Executive
Alida, National
01.2022 - 05.2022
- Managed portfolio of 20 healthcare accounts in the Fortune 500 space.
- Focused on growth within Total Experience Management CX solutions
- Negotiated complex deals with Fortune 500 companies, resulting in a 45% increase in revenue for the company in renewals.
Senior District Sales Manager
NICE, National
10.2019 - 01.2022
- Developed and implemented sales programs for the BDR teams that led to over $8M in pipeline development. I designed healthcare specific pitches to garner attention from CXO's on cloud migration and digital transformation journeys for their CCaaS strategies and initiatives.
- Responsible for growing net new business within healthcare providers and higher education verticals in the western hemisphere.
- Developed and delivered effective presentations to key CXO stakeholders, resulting in successful sales meetings and eliminating competition early-on in the sales cycles.
- Exceeded over $8M in pipeline growth and achieved over $1M in revenue, during the peak of the pandemic.
Senior Account Executive
Information Builders, National
01.2018 - 10.2019
- Collaborated with cross-functional teams to create effective sales presentations and proposals to sell BI, Analytics, Data Quality and Data Management solutions.
- Utilized data-driven decision-making to identify new target markets and customer segments within the healthcare and energy vertical.
- Analyzed customer feedback at quarterly business reviews and identified new sales opportunities to land and expand within the accounts.
- Negotiated complex deals with Fortune 500 companies, resulting in a 100% maintenance renewal across all 8 assigned accounts.
- Developed and implemented a successful sales strategy that resulted in achieving 124% of Quota in $1.2M annual quota.
- "President's Club Award Recipient" (2019)
Senior Enterprise Account Executive
Axway
10.2017 - 05.2018
- Developed a comprehensive account strategy for a $1B million healthcare account that resulted in a 85% increase in revenue.
- Built effective account plans for assigned accounts that focused on maintaining current agreements as well as driving net new revenue.
- Delivered value to clients by implementing a data integration solutions, API Management as well as a solution that managed controlled substances for large supply chain clients.
- Achieved $1M in revenue was awarded an internal promotion.
Senior Enterprise Account Executive
Sungard Availability Services
05.2016 - 10.2017
- Responsible for the strategy and business development initiatives to drive new account acquisition and revenue growth within healthcare accounts.
- Focused on managed services for disaster recovery, high availability, and business continuity within the Western Region provider market.
- Achieved: $800M of a $1.1M Quota
Enterprise Sales Executive
OpenText
04.2012 - 05.2016
- Played a critical role in driving sales in healthcare provider accounts.
- Developed strategic account plans to sell net new revenue within the IX pillar that focused on digital transformation and cloud migration.
- Built territory from the ground up that was historically flat, to over $10M.
- Ranked #1 Account Executive in Q1, Q2, in 2015.
- Sold the largest healthcare account in the company's history; exceeding $9M.
- Achieved 112% in 2012
- Achieved 109% in 2013
- Achieved 234% in 2015
- "President's Club Award Recipient" (2012, 2013, 2015)
Education
Bachelor of Science - Psychology
Skills
Strategic
High EQ
Adaptable
Thrives in Challenging Situations
Analytical
Collaborative
Direct
Personal Information
Certification
- AWS Generative AI, Amazon Web Services - 2023
- Genesys Accredited Partner Seller, 2024
- Cognigy Partner Sales Certification - 2025
- MEDDIC Sales Methodology - 2016
- Challenger Sale Methodology - 2014
- Customer Centric Selling - 2019
- MEDDIC Sales Methodology - 2016
Timeline
Director of Sales - Concentrix, Global
04.2024 - Current
Senior Sales Executive - SuccessKPI, Global
05.2022 - 09.2023
Senior Account Executive - Alida, National
01.2022 - 05.2022
Senior District Sales Manager - NICE, National
10.2019 - 01.2022
Senior Account Executive - Information Builders, National
01.2018 - 10.2019
Senior Enterprise Account Executive - Axway
10.2017 - 05.2018
Senior Enterprise Account Executive - Sungard Availability Services
05.2016 - 10.2017
Enterprise Sales Executive - OpenText
04.2012 - 05.2016
Pennsylvania State University - Bachelor of Science, Psychology
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