Shawn Suarez
Denver,CO
Summary
Transformational Senior Leader with extensive expertise in predictive analytics, business intelligence, and revenue generation. Renowned for architecting innovative, data-driven strategies that drive measurable revenue growth, enhance customer engagement, and achieve operational excellence. Over 15 years of experience guiding elite sports organizations and high-growth brands through intricate data analytics and strategic transformations, consistently delivering impactful results in dynamic environments. Committed to leveraging analytical insights to foster sustainable growth and elevate organizational performance.
Overview
13
13
years of professional experience
Work History
Senior Business Intelligence Developer
Pacolian
05.2024 - Current
- Spearheaded the launch of Pacolian IQ, a groundbreaking premium analytics and consulting platform, serving as analytics lead and principal strategist for marquee clients including the Universities of Michigan, Alabama, Colorado and Washington.
- Engineered advanced predictive modeling solutions to drive revenue maximization and customer acquisition, seamlessly integrating insights into personalized customer outreach campaigns.
- Partnered with senior leadership to architect and deliver bespoke enterprise reporting ecosystems across Ticketing, CRM, Fund Development, and Marketing Automation functions.
Director of Business Analytics
Tepper Sports and Entertainment
10.2023 - 05.2024
- Defined and led the strategic roadmap for enterprise business analytics across Tepper Sports & Entertainment’s portfolio, including the Carolina Panthers, Charlotte FC, and BofA Stadium.
- Drove enterprise-wide adoption of next-generation data infrastructure serving as the catalyst for embedding analytics into core decision-making processes and maximizing revenue generation.
Senior Business Intelligence Analyst
Pac-12 Conference
11.2021 - 10.2023
- Designed predictive algorithms to forecast network viewership, customer purchasing behaviors, propensity to donate, and event revenue and attendance.
- Acted as internal data analytics and strategy consultant to member institutions, delivering actionable insights for C-suite stakeholders across Media, Ticketing, and Operations.
- Mentored data analysts across institutions to elevate data literacy and strategic capability.
Manager, Customer Analytics
Gymshark
01.2021 - 11.2021
- Set overall strategy and execution of roadmap initiatives for a team of 4 analysts across Customer Insights, Customer Service, Business Analysis, and Commercial Ops verticals.
- Spearheaded segmentation, KPI forecasting, and retail site analytics to guide U.S. expansion strategy.
- Amplified the North American customer voice to drive strategic planning and brand relevance.
Senior Client Success Engineer
SSB
08.2019 - 12.2020
- Deployed 20+ scalable Tableau dashboards across pro sports clients to drive ticketing, CRM, Food and Beverage, Merchandise strategy.
- Developed and deployed custom end to end business intelligence solutions through the creation of efficient and dynamic processes leveraging SQL, RStudio and Tableau platforms.
- Owned Tableau environment as platform administrator, ensuring security and performance.
Data Analyst, Strategy & Business Consulting
US Olympic & Paralympic Committee
05.2018 - 01.2019
- Built predictive models to optimize Team USA medal expectancy projections, as well as, elite athlete resource funding allocations.
- Delivered organization-wide analytics projects with a focus on breaking down data silos and optimizing operational efficiency.
General Manager/ Director of Baseball Operations
Joplin Blasters/El Paso Diablos (MiLB)
07.2012 - 09.2015
- Managed $1M+ operating budget and 15+ staff members, across ticket operations, partnership development, marketing, and customer acquisition and retention.
- Oversaw player operations, coaching staff hiring, and strategic analytics for scouting and in-game strategy.
Education
MBA - Business Analytics
University of Colorado
Denver, COBachelor of Science - Finance
University of Arizona
Tucson, AZSkills
- Data Analytics
- Predictive Analytics
- Revenue Generation
- Strategic Consulting
- Cross-Functional Leadership
- Customer Insights
- Data Visualization
- AI & Machine Learning
- Fan Engagement
- ETL development
- Data validation
- Business analysis
Timeline
Senior Business Intelligence Developer
Pacolian
05.2024 - Current
Director of Business Analytics
Tepper Sports and Entertainment
10.2023 - 05.2024
Senior Business Intelligence Analyst
Pac-12 Conference
11.2021 - 10.2023
Manager, Customer Analytics
Gymshark
01.2021 - 11.2021
Senior Client Success Engineer
SSB
08.2019 - 12.2020
Data Analyst, Strategy & Business Consulting
US Olympic & Paralympic Committee
05.2018 - 01.2019
General Manager/ Director of Baseball Operations
Joplin Blasters/El Paso Diablos (MiLB)
07.2012 - 09.2015
MBA - Business Analytics
University of Colorado
Bachelor of Science - Finance
University of Arizona
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