Summary
Overview
Work History
Education
Skills
ADDITIONAL QUALIFICATIONS
Timeline
Generic

Shantell Cortez

lakewood

Summary

Accomplished retail manager with over a decade of multi-store leadership across high-volume environments, luxury + lifestyle brands, and experiential commerce. Proven record of driving over $2.5M in annual revenue, leading cross-functional teams, launching new retail locations, and executing merchandising and ecommerce strategies aligned with brand identity. Skilled in inventory management, vendor negotiations, sales enablement, team development, and curating branded product assortments. Shopify and NetSuite proficient.

Overview

14
14
years of professional experience

Work History

Assistant Manager

Coach
08.2023 - Current
  • Drive business goals through sales strategy, client development, and long-range planning.
  • Partner with Store Manager to develop and monitor strategic clienteling campaigns and brand-aligned merchandising.
  • Lead training and performance development initiatives to foster inclusive, sales-focused culture.
  • Serve as a brand ambassador, integrating fashion trends into personalized customer experiences.

Operations & NSO Manager

Freelance Retail Consultant
01.2023 - Current
  • Led launch operations for new brick-and-mortar retail spaces, including full project proposals, timelines, and budgets.
  • Managed investor and vendor communications; co-led creative direction for product photoshoots and digital content.
  • Built ecommerce and training modules, integrated POS platforms, and supported omnichannel retail strategy.
  • Delivered high-touch service, generating revenue through upselling and tailored customer experiences.

Store Manager

Cuyana
01.2022 - 01.2023
  • Directed store operations, clienteling, staff development, and localized marketing for a high-end, values-driven brand.
  • Created and executed bespoke client events and styling experiences aligned with brand storytelling.
  • Managed inventory with HQ, contributed to visual merchandising, and supported ecommerce sales.
  • Liaised with cross-functional teams to align store operations with HQ product and marketing directives.

Assistant Manager

Furla
08.2021 - 01.2022
  • Supported sales strategy and operations for flagship store; partnered with CEO on merchandising and floor sets.
  • Built strong client relationships and implemented service-first initiatives to drive revenue growth.
  • Ensured store aesthetics and service standards met brand guidelines.

Seasonal Manager

Coach
12.2020 - 07.2021
  • Oversaw seasonal hiring, training, and performance during high-traffic months.
  • Co-led sales strategy and clienteling campaigns that exceeded seasonal revenue targets.

General Manager

Gap Inc.
09.2019 - 01.2021
  • Led district’s top-performing location through COVID-19 recovery, the only store to bonus in Q4.
  • Managed $2M+ store P&L, hired and trained team, and executed customer-first operational improvements.
  • Designed local visual merchandising solutions aligned with corporate directives.

Store Manager

Charming Charlie
08.2017 - 09.2019
  • Built and scaled district’s top-performing store; ranked top 5 nationally.
  • Developed and retained a high-performing team through mentorship, training, and internal promotion.
  • Directed community-focused retail activations and private shopping events.

Area Manager / Store Manager

Plato’s Closet
03.2011 - 07.2017
  • Scaled operations from 1 to 5 stores; oversaw retail expansion strategy, team hiring, training, and multi-site performance.
  • Led merchandising and buying strategies customized by location demographics.
  • Introduced KPIs to monitor team performance and improve client satisfaction and retention.

Education

BS - Psychology, Biology

Metropolitan State University of Denver

Skills

  • Strategic Planning & Merchandising
  • Retail Buying & Product Curation
  • Team Leadership & Training
  • Ecommerce & POS Optimization
  • Inventory & P&L Management
  • Clienteling & CRM
  • Event Planning
  • Multi-Site Operations
  • Vendor & Investor Relations
  • DEI & Inclusive Culture Building

ADDITIONAL QUALIFICATIONS

Bilingual: Fluent in English and Spanish

Timeline

Assistant Manager

Coach
08.2023 - Current

Operations & NSO Manager

Freelance Retail Consultant
01.2023 - Current

Store Manager

Cuyana
01.2022 - 01.2023

Assistant Manager

Furla
08.2021 - 01.2022

Seasonal Manager

Coach
12.2020 - 07.2021

General Manager

Gap Inc.
09.2019 - 01.2021

Store Manager

Charming Charlie
08.2017 - 09.2019

Area Manager / Store Manager

Plato’s Closet
03.2011 - 07.2017

BS - Psychology, Biology

Metropolitan State University of Denver

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Shantell Cortez