Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sergio Cera

Head Of Pricing And Marketing
Barranquilla

Summary

Dynamic Colombian professional with a solid academic foundation in International Relations (Major) and International Economics (Minor), complemented by an MBA. Eager to contribute to team success and further develop professional skills. I'm passionate about fostering global connections and driving business success. My diverse experience has equipped me with a strategic mindset, strong analytic capabilities and a keen understanding of the global business landscape.

Overview

6
6
years of professional experience
9
9
years of post-secondary education
4
4
Languages

Work History

Head of Pricing and Marketing

Smart Freight
01.2025 - Current
  • Created and led the company's pricing strategy
  • Developed strategies to attract higher volumes of new business
  • Trained new employees in the department
  • Created and optimized KPIs for the department
  • Managed marketing strategies related to pricing
  • Developed key accounts and explored new markets

Head of Marketing and New Businesses

Smart Freight
08.2022 - 12.2024
  • Developed the company's commercial strategies and sales department goals
  • Managed marketing strategies and contributed design concepts for company advertising
  • Identified potential clients and strategic partners in international markets
  • Collaborated with the operations department to ensure optimal customer service
  • Oversaw the company's global relationships and strategic alliances

National Transportation and Customer Service Coordinator

Meico SA
05.2021 - 07.2022
  • Led the last-mile processes and monitoring of the delivery fleet - Primary transportation nationwide.
  • Supervised the creation and development of the logistics customer service department
  • Monitored indicators for the transportation and customer service department
  • Developed action plans to achieve the company's logistics goals and making cost improvements

Distribution Supervisor

AB InBev
08.2019 - 11.2020
  • Led the processes involved in the distribution of beer and malt-based beverages in the city of Valledupar.
  • Coordinated with other areas of the company the best action plans to improve service levels and increase delivery volumes.
  • Analyzed last mile KPIs and developed innovative strategies to improve the quality of the delivery service.
  • Analyzed market feedback and created action plans to achieve compliance with quality standards.
  • Certified the Distribution Center in the DPO - Pilar Delivery operations manual.

Administrative Assistant

AB InBev
12.2018 - 07.2019
  • Designed reports and consolidated information for monitoring indicators in the northern region of Colombia (15 distribution centers)
  • Presented reports on possible improvements necessary to achieve goals in the logistics area for the northern region (15 distribution centers)
  • Worked with suppliers to carry out construction and adjustments in the distribution centers of the northern region.
  • Placed orders and tracked budget expenditure in order to guarantee compliance with the financial rule of the company

Education

MBA - Business Administration and Management, General

EUDE Business School
Madrid, DC
09.2021 - Current

BBA - International relations

Universidad Del Norte
Barranquilla, ATL
01.2011 - 01.2016

Skills

Market analysis

Pricing strategy

Sales forecasting

Brand development

Data analysis

Problem solving

Excellent communication

Awards

Silver Medal for academic Excellence

Timeline

Head of Pricing and Marketing

Smart Freight
01.2025 - Current

Head of Marketing and New Businesses

Smart Freight
08.2022 - 12.2024

MBA - Business Administration and Management, General

EUDE Business School
09.2021 - Current

National Transportation and Customer Service Coordinator

Meico SA
05.2021 - 07.2022

Distribution Supervisor

AB InBev
08.2019 - 11.2020

Administrative Assistant

AB InBev
12.2018 - 07.2019

BBA - International relations

Universidad Del Norte
01.2011 - 01.2016

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Sergio Cera Head Of Pricing And Marketing