Sebastian Riano
International Advertising
Bogotá
Summary
Advertising professional with emphasis on digital advertising with high affinity on people skills, planning and teamwork.
Overview
8
8
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Media Performance Supervisor
Publicis
05.2023 - Current
- Optimized scheduling processes to ensure timely completion of tasks and efficient allocation of resources.
- Lead and supervise programmatic campaigns to ensure it´s correct creation.
- Manage task priorities to ensure the team has it´s bandwidth full without overwhelming or risking an error based on pressure.
- Supervise optimizations and updates on live campaigns to reach desired KPIs
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Successfully launched offline and online consumer targeting and marketing strategy.
Digital Activation Strategist
Omnicom Media Group - Hearts & Science
03.2022 - 04.2023
- Worked with brands such as Enbrel to create digital campaigns with excellent results.
- Developed leadership skills, Collaborating with team members to achieve target results.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Successfully launched offline and online consumer targeting and marketing strategy.
Sr Campaign Manager
GroupM
04.2021 - 03.2022
- Worked together with brands such as PlayStation to create Digital Campaigns across multiple platforms on multiple branches of the brand.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Successfully launched offline and online consumer targeting and marketing strategy.
Campaign Manager
Publicis
08.2019 - 03.2021
- Attended required meetings and training sessions on multiple online advertising platforms such as DV360, The Trade Desk, Verizon, Amazon, Facebook, Youtube, Google, Facebook, Twitter.
- Worked on multiple programmatic campaigns with brands such as; Dunkin, Sephora, Whirlpool, RXBAR.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed and reported social media and online marketing campaign results.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Jr Campaign Manager
Publicis
12.2018 - 08.2019
- Developed team communications and information for meetings.
- Collaborated with team members to achieve target results.
- Increased customer satisfaction by resolving issues.
- Carried out day-to-day duties accurately and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked on both Programmatic and Social advertising with brands such as Whirlpool.
- Developed skills on optimization of campaigns and troubleshooting.
- Developed Excel skills to analyze data and come up with insights on campaigns.
Advertising JR
Arthrex
06.2017 - 06.2017
- Developed team communications and information for meetings.
- Participated in team-building activities to enhance working relationships.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
Digital Planning Diploma - Advertising
Universidad Sergio Arboleda
05.2019 - 05.2019
Advertising Professional - Advertising
Universidad Sergio Arboleda
01.2015 - 06.2019
High School Diploma -
Liceo Boston
06.2001 - 06.2013
Skills
English
Task delegation
Teamwork
Willingness to learn
Time management
Analytical and critical thinking
Active listening
Task prioritization
Languages
English and spanish
Timeline
Media Performance Supervisor
Publicis
05.2023 - Current
Digital Activation Strategist
Omnicom Media Group - Hearts & Science
03.2022 - 04.2023
Sr Campaign Manager
GroupM
04.2021 - 03.2022
Campaign Manager
Publicis
08.2019 - 03.2021
Digital Planning Diploma - Advertising
Universidad Sergio Arboleda
05.2019 - 05.2019
Jr Campaign Manager
Publicis
12.2018 - 08.2019
Advertising JR
Arthrex
06.2017 - 06.2017
Advertising Professional - Advertising
Universidad Sergio Arboleda
01.2015 - 06.2019
High School Diploma -
Liceo Boston
06.2001 - 06.2013
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