Sebastian Riano
International Advertising
Bogotá
Summary
Advertising professional with emphasis on digital advertising with high affinity on people skills, planning and teamwork.
Overview
8
8
years of professional experience
16
16
years of post-secondary education
2
2
Languages
Work History
Media Performance Supervisor
Publicis
05.2023 - Current
- Optimized scheduling processes to ensure timely completion of tasks and efficient allocation of resources.
- Lead and supervise programmatic campaigns to ensure it´s correct creation.
- Manage task priorities to ensure the team has it´s bandwidth full without overwhelming or risking an error based on pressure.
- Supervise optimizations and updates on live campaigns to reach desired KPIs
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Successfully launched offline and online consumer targeting and marketing strategy.
Digital Activation Strategist
Omnicom Media Group - Hearts & Science
03.2022 - 04.2023
- Worked with brands such as Enbrel to create digital campaigns with excellent results.
- Developed leadership skills, Collaborating with team members to achieve target results.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Successfully launched offline and online consumer targeting and marketing strategy.
Sr Campaign Manager
GroupM
04.2021 - 03.2022
- Worked together with brands such as PlayStation to create Digital Campaigns across multiple platforms on multiple branches of the brand.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Monitored return on investment of online and social media marketing efforts.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Successfully launched offline and online consumer targeting and marketing strategy.
Campaign Manager
Publicis
08.2019 - 03.2021
- Attended required meetings and training sessions on multiple online advertising platforms such as DV360, The Trade Desk, Verizon, Amazon, Facebook, Youtube, Google, Facebook, Twitter.
- Worked on multiple programmatic campaigns with brands such as; Dunkin, Sephora, Whirlpool, RXBAR.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed and reported social media and online marketing campaign results.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Jr Campaign Manager
Publicis
12.2018 - 08.2019
- Developed team communications and information for meetings.
- Collaborated with team members to achieve target results.
- Increased customer satisfaction by resolving issues.
- Carried out day-to-day duties accurately and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked on both Programmatic and Social advertising with brands such as Whirlpool.
- Developed skills on optimization of campaigns and troubleshooting.
- Developed Excel skills to analyze data and come up with insights on campaigns.
Advertising JR
Arthrex
06.2017 - 06.2017
- Developed team communications and information for meetings.
- Participated in team-building activities to enhance working relationships.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
Digital Planning Diploma - Advertising
Universidad Sergio Arboleda
05.2019 - 05.2019
Advertising Professional - Advertising
Universidad Sergio Arboleda
01.2015 - 06.2019
High School Diploma -
Liceo Boston
06.2001 - 06.2013
Skills
English
Task delegation
Teamwork
Willingness to learn
Time management
Analytical and critical thinking
Active listening
Task prioritization
Excel
Programmatic Advertising
Social Advertising
Planning
Leadership
Creativity
Photoshop
Illustrator
Teamwork and contribution
Analytical and Critical Thinking
Languages
English and spanish
Timeline
Media Performance Supervisor
Publicis
05.2023 - Current
Digital Activation Strategist
Omnicom Media Group - Hearts & Science
03.2022 - 04.2023
Sr Campaign Manager
GroupM
04.2021 - 03.2022
Campaign Manager
Publicis
08.2019 - 03.2021
Digital Planning Diploma - Advertising
Universidad Sergio Arboleda
05.2019 - 05.2019
Jr Campaign Manager
Publicis
12.2018 - 08.2019
Advertising JR
Arthrex
06.2017 - 06.2017
Advertising Professional - Advertising
Universidad Sergio Arboleda
01.2015 - 06.2019
High School Diploma -
Liceo Boston
06.2001 - 06.2013