Sean Horn
Thornton,CO
Summary
Results-driven marketing leader with expertise in digital marketing, eCommerce optimization, brand development, and team management. Strong communicator and collaborator, constantly focused on innovation and strategic growth. Approach centers around creative solutions and effective execution to drive success.
Overview
8
8
years of professional experience
Work History
DIRECTOR OF MARKETING & ECOMMERCE
NativeSeed Group
05.2023 - 03.2025
- Develop and implement cohesive marketing strategies aligned with company business goals, driving revenue and profit growth.
- Lead, mentor, and inspire a high-performing marketing and ECommerce teams, encouraging creativity and collaboration.
- Spearhead brand awareness and positioning through strategic messaging and storytelling, enhancing the company's presence in the market.
- Oversee ECommerce optimization, increasing traffic, conversion rates, and average order value, contributing to a 10% increase in ECommerce revenue in one year.
- Manage digital marketing initiatives, including SEO/SEM, email campaigns, social media, and content marketing.
- Conduct market research and competitive analysis to inform strategic decisions and identify new growth opportunities.
- Establish KPIs, track campaign performance, and optimize strategies for better results.
- Collaborate with cross-functional teams (product, sales, technology) to ensure a seamless ECommerce experience and align marketing efforts with business goals.
- Manage marketing budgets to ensure ROI and stay ahead of industry trends to maintain market leadership.
MARKETING MANAGER
American Lighting
08.2021 - 05.2023
- Developed go to market strategies for products and services in collaboration with the Product Management and Sales teams.
- Managed product messaging, awareness, positioning, and promotion, creating impactful campaigns and communications.
- Directed the creation of marketing materials, including catalogs, brochures, email campaigns, and event collateral.
- Led activities such as trade shows, media strategy, and social media campaigns, engaging with key industry influencers.
- Provided leadership to the marketing team, monitoring campaign success and adjusting strategies for continuous improvement.
TECHNICAL MARKETING CONTENT MANAGER
American Lighting
12.2020 - 08.2021
- Created competitive technical collateral for both digital and print formats.
- Ensured accuracy and consistency of customer-facing materials across multiple platforms.
- Translated complex technical information into customer-centric marketing content.
- Conducted market competition analysis and integrated best practices into collateral development.
REGIONAL MARKETING LEADER
Rexel USA
08.2018 - 12.2020
- Received the 2019 Managers Award for dedication and hard work.
- Managed the strategy of weekly email marketing campaigns and increased click rate and open rate by double digits.
- Organically created all regional marketing collateral across six states reaching over 13,000 customers.
- Designed graphics for all regional collateral using a variety of Adobe programs.
- Expanded regional customer contact databases by over 30%.
- Developed and launched over 100 marketing campaigns in 2019 leading to an increase of almost 20% in e-commerce business.
MARKETING SPECIALIST
Rexel USA
05.2017 - 08.2018
- Increased digitally connected customers by 7% within one year.
- Planned and coordinated customer events, generating millions of dollars in sales leads.
- Managed customer satisfaction surveys and organized internal/external training sessions.
Education
Bachelor of Arts - Communication - Marketing
University of Wyoming
Laramie, WY2013
Skills
- Data-Driven Marketing
- Conceptual Guidance
- Strategic Partnership Development
- Web Data Analysis
- Market Segmentation Strategy
- Product Marketing Strategy
- Digital Marketing Strategy
- Click Rate Optimization
- Website Design
- Content strategy
- Data-Driven Marketing Analysis
- E-commerce strategy
- Branding/Brand Positioning
- Long-Term Planning
- Team Leadership
Timeline
DIRECTOR OF MARKETING & ECOMMERCE
NativeSeed Group
05.2023 - 03.2025
MARKETING MANAGER
American Lighting
08.2021 - 05.2023
TECHNICAL MARKETING CONTENT MANAGER
American Lighting
12.2020 - 08.2021
REGIONAL MARKETING LEADER
Rexel USA
08.2018 - 12.2020
MARKETING SPECIALIST
Rexel USA
05.2017 - 08.2018
Bachelor of Arts - Communication - Marketing
University of Wyoming
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